On today's episode Kristin talks about the importance of niching down and getting even more specific with who we help and how we help them- the key to success often comes from drilling down even further. Become known for one main thing by helping a very specific and narrow type of client or customer.

Kristin walks you through understanding your why and impact and who and how you serve your customer with your product or service and she dives into what is the problem you are solving and the solution or transformation you are helping your customer reach.

This is a great episode if you are starting out, or not getting interested prospects to become customers or if you aren't being referred by folks because you aren't known for a specialty and aren't standing out yet- that means it's time to niche down to reach greater success.

Business Specialization- Avatar - Niching Down- Entrepreneurship - One Thing