In this episode, our host James Mackey and his guest Ayelet Shapiro, VP of Human Resources at insoundz, explore the essential elements of building a strong and thriving culture within startups.

They highlight the importance of core values, agility, and fast decision-making in the early stages. Discover the traits to look for when hiring, effective talent development strategies, and overcoming challenges in retaining employees.

Furthermore, James and Ayelet dive into the power of employee engagement in building a strong employer brand. They discuss leveraging social media platforms and LinkedIn activities to get the team actively involved in promoting the company's culture and reveal an exciting program designed to increase engagement.

01:32  Ayelet Shapiro's background
04:20   Building startup culture and effective hiring
18:56  Interview strategies and retention techniques
25:31  Junior engineer retention and development strategies
42:45  Maximizing employee engagement through social media

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