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Ep. 101: How Higher Ed Institutions Can Get The Most Out Of Their Digital Marketing Agency // Higher Ed Demand Gen - Jess Lanning
Are you making the most of your digital marketing partners and agencies?
Jess Lanning has worked for both Higher Ed Institutes and now digital marketing agencies, so she knows both sides. From her experience, most higher ed institutions treat their agencies like order takers, and not strategic partners.
Because of this, many universities are missing out on the full potential of their digital marketing efforts.
So how can we begin to nurture that relationship, so that we can reap even bigger benefits from our digital marketing efforts?
Connect with Jess Lanning on Linkedin: https://www.linkedin.com/in/jess-lanning-19194817a/
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By Concept3D
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Are you making the most of your digital marketing partners and agencies?
Jess Lanning has worked for both Higher Ed Institutes and now digital marketing agencies, so she knows both sides. From her experience, most higher ed institutions treat their agencies like order takers, and not strategic partners.
Because of this, many universities are missing out on the full potential of their digital marketing efforts.
So how can we begin to nurture that relationship, so that we can reap even bigger benefits from our digital marketing efforts?
Connect with Jess Lanning on Linkedin: https://www.linkedin.com/in/jess-lanning-19194817a/