Unlock the secrets to deeper student connections and boosted enrollment in this episode of the Higher Ed Demand Gen Podcast. We delve into the critical topic of enrollment personalization, drawing wisdom from a past summit featuring higher education experts.Discover how to move beyond surface-level outreach and truly resonate with prospective students. We tackle the ever-present challenges in enrollment marketing and admissions, from navigating enrollment cliffs and optimizing recruitment budgets to effectively launching new programs. Learn how a lack of data doesn't have to be a personalization roadblock, and how smart strategies can overcome staffing limitations.Connect with Carrie Phillips on Linkedin: https://www.linkedin.com/in/carriehphillips/

This episode of the Higher Ed Demand Gen Podcast revisits a webinar on enrollment personalization. The discussion features panelists Allison Turcio, Jamie Brownlee-Turgeon, Angie Cooksy, and Dave Gladson who share their insights on approaching personalization in enrollment marketing communications.   The episode delves into key challenges in enrollment, marketing, and admissions, such as the enrollment cliff, ineffective name buying strategies, launching new academic programs, lack of data for personalization, and staffing and budget limitations.   Panelists explore effective ways to reach prospective students, emphasizing the importance of personalized messaging and relevant content. The discussion also covers strategies for utilizing data to target 1-to-1 communications and creating a sense of personalization at scale.

In this episode of the Higher Ed Demand Gen Podcast, we sit down with Jeff Patterson, Founder and CEO of Gaggle, a prominent figure in higher education, largely due to his popular weekly job postings on LinkedIn.   We'll explore the enduring power of relationships in this field and how the connections you make often become both meaningful and long-lasting.   For those looking to optimize their professional strategies, the discussion delves into how LinkedIn can be leveraged not just for networking, but as a powerful tool for job searching and discovering new opportunities. Moreover, we’ll uncover effective job search tactics, including why your LinkedIn profile might be even more critical than your resume.   Finally, for higher ed marketers considering a career shift, the episode sheds light on the potential of transitioning into edtech sales, highlighting how skills in relationship building, active listening, and creative problem-solving are highly transferable and valuable in that space.Connect with Jeff Patterson on Linkedin: https://www.linkedin.com/in/jeffhpatterson/

Ready to navigate the AI revolution in higher education marketing? This episode dives deep into how institutions are leveraging artificial intelligence to connect with students, streamline operations, and stay ahead of the curve.We explore Arizona State University's innovative approach, uncovering how their AI Innovation Challenge sparked campus-wide adoption and yielded tangible results. Learn how fostering a culture of experimentation and responsible implementation can transform your institution's marketing efforts.Discover practical AI applications you can implement today, from crafting compelling content with AI assistance to building intelligent bots that enhance communication and brand consistency. We'll also highlight the power of community and knowledge sharing, showcasing how the AI Beacon Network is empowering higher ed marketers across the country.Connect with Tina Miller on Linkedin: https://www.linkedin.com/in/tinamiller3/

Unlock Student Engagement: Mastering Accessibility and Email Marketing in Higher EdWe explore the transformative power of accessibility and the strategic finesse of email marketing, with a focus on real-world applications and tangible results.Jonathan Blundell shares his personal journey, highlighting the pivotal moment they recognized accessibility as not just a requirement, but a moral imperative. Discover how to build a team culture that champions inclusivity and partners with vendors who share your vision.We dissect the evolution of their institution's email marketing strategy, from basic newsletters to sophisticated, segmented campaigns that drive enrollment. Learn how to craft email journeys that nurture prospective students, delivering the right message at the right time. We'll unpack the secrets behind their impressive conversion rates and the simple tweaks that doubled their click-through rates.Connect with Jonathan Blundell on Linkedin: https://www.linkedin.com/in/jdblundell/

Join us for an enlightening conversation with Paul Schantz, a seasoned IT leader at California State University, Northridge (CSUN), as we delve into the critical intersections of accessibility, technology, and student success in today’s higher education landscape. This episode unpacks the upcoming ADA compliance deadline, CSUN’s proactive approach to digital accessibility, and the transformative potential of AI.Discover how institutions are preparing for the 2026 ADA deadline, ensuring all digital content adheres to WCAG 2.1 AA guidelines. Learn about CSUN’s robust procurement process, designed to guarantee that all technology meets rigorous accessibility standards, and how they partner with vendors to drive inclusive solutions.We also explore the burgeoning role of AI in higher education, focusing on its potential to enhance student engagement and data analysis. Paul shares insights into CSUN’s AI task force, highlighting how AI tools can be leveraged to improve retention, graduation rates, and overall student experience.Connect with Paul Schantz on Linkedin: https://www.linkedin.com/in/paulschantz/

The Strategic Evolution of Higher Ed Marketing: From Cost to InvestmentJoin us for a fascinating conversation with a seasoned higher education veteran, whose 40-year career mirrors the evolution of marketing in academia, Terry Flannery! This episode delves into the critical shift from viewing marketing as a mere expense to recognizing its strategic importance as a driver of institutional success. Discover how marketing has moved from the periphery to the core of university strategy, and learn why a cabinet-level leader should ideally oversee this vital function. We explore the essential reframing of marketing as an investment, akin to endowments or infrastructure, demanding upfront commitment but promising substantial returns. Connect with Terry on Linkedin: https://www.linkedin.com/in/teresa-flannery-ph-d-2860b428/

Here are the CASE Insights Framework for Brand and Reputation Metrics in Education. Those at CASE member institutions can learn about the framework and even submit examples of the measures they use at their institutions.

Non-members can reach out to me at [email protected] and Terry can share more about the framework and the benefits of membership.

Join us in this episode as we speak with Valerie Kelly, a marketing leader who's tackling the challenges and triumphs of higher education marketing as a one person marketing leader.Discover what it's like to be a one-person marketing team within a university college, and how to effectively drive engagement and visibility.Valerie shares her experiences in transitioning from the nonprofit sector to higher education, and the unique challenges of managing a broad range of marketing responsibilities.Learn how she's leveraging storytelling to highlight student and faculty successes, and the strategic shift from print to digital marketing they’ve undertaken at Sacramento State College of Business.Connect with Valerie on Linkedin: https://www.linkedin.com/in/vjkelly/

Are you a higher ed marketer struggling to keep up with the ever-evolving world of social media? This episode offers valuable insights and practical strategies for navigating the challenges and maximizing your impact. We delve into the crucial role of social media in building brand reputation and fostering authentic community engagement.Discover why organic social media is far from dead and how it can work in harmony with paid campaigns. We discuss the need to elevate the social media manager role within institutions, advocating for dedicated expertise and strategic thinking rather than treating it as an afterthought.Learn how to build a collaborative team, even without direct reports, by leading with influence and fostering strong relationships across campus. We also explore effective strategies for managing content requests and providing constructive feedback to colleagues.Plus, we emphasize the importance of creating shareable content that transcends platforms, focusing on engagement as a key metric, and establishing long-term goals to guide your social media efforts. https://www.josieahlquist.com/digital-community-building-cohort/Connect with Jenny Li Fowler on Linkedin:https://www.linkedin.com/in/jennylifowler/

Want to create truly transformative educational experiences that drive enrollment? This episode dives into the power of industry-immersive education and experiential marketing in higher ed.We explore how partnering with iconic brands and industry experts can create unparalleled learning opportunities for students.Discover how BrandEd, through collaborations with organizations like Vogue, The New York Times, and Manchester City, delivers hands-on projects, behind-the-scenes access, and invaluable industry connections. Plus, we explore the crucial role of word-of-mouth marketing and how creating exceptional student experiences can lead to viral promotion and increased enrollment.Connect with Brandon Busteed on Linkedin:https://www.linkedin.com/in/busteed/