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Ep. 125: How to Market a University & A New Way To Measure Brand Efforts // Higher Ed Demand Gen - Terry Flannery
The Strategic Evolution of Higher Ed Marketing: From Cost to InvestmentJoin us for a fascinating conversation with a seasoned higher education veteran, whose 40-year career mirrors the evolution of marketing in academia, Terry Flannery! This episode delves into the critical shift from viewing marketing as a mere expense to recognizing its strategic importance as a driver of institutional success. Discover how marketing has moved from the periphery to the core of university strategy, and learn why a cabinet-level leader should ideally oversee this vital function. We explore the essential reframing of marketing as an investment, akin to endowments or infrastructure, demanding upfront commitment but promising substantial returns. Connect with Terry on Linkedin: https://www.linkedin.com/in/teresa-flannery-ph-d-2860b428/
Here are the CASE Insights Framework for Brand and Reputation Metrics in Education. Those at CASE member institutions can learn about the framework and even submit examples of the measures they use at their institutions.
Non-members can reach out to me at [email protected] and Terry can share more about the framework and the benefits of membership.
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The Strategic Evolution of Higher Ed Marketing: From Cost to InvestmentJoin us for a fascinating conversation with a seasoned higher education veteran, whose 40-year career mirrors the evolution of marketing in academia, Terry Flannery! This episode delves into the critical shift from viewing marketing as a mere expense to recognizing its strategic importance as a driver of institutional success. Discover how marketing has moved from the periphery to the core of university strategy, and learn why a cabinet-level leader should ideally oversee this vital function. We explore the essential reframing of marketing as an investment, akin to endowments or infrastructure, demanding upfront commitment but promising substantial returns. Connect with Terry on Linkedin: https://www.linkedin.com/in/teresa-flannery-ph-d-2860b428/
Here are the CASE Insights Framework for Brand and Reputation Metrics in Education. Those at CASE member institutions can learn about the framework and even submit examples of the measures they use at their institutions.
Non-members can reach out to me at [email protected] and Terry can share more about the framework and the benefits of membership.