Elevating Higher Education Marketing: A Strategic Perspective

In this podcast, we'll explore the latest trends, best practices, and challenges facing higher ed marketers.

Hear from industry expert Dr. Matthew Gann, who shares insights on the evolving landscape of higher education marketing. We cover how to:

Connect with Dr. Matthew Gann on Linkedin: https://www.linkedin.com/in/matthewgann/

Elevate Your Higher Ed Marketing: Strategies for Success

In the competitive world of higher education marketing, understanding your audience is key. In this podcast, we delve into the diverse needs and motivations of graduate students, exploring how to tailor your messaging and communication strategies for maximum impact.

Enrollment Marketing can often lump undergraduate and graduates together.

Priya Vin has found an underutilized demographic for marketing and admissions: Alumni Volunteers.

Many people in Higher Ed aren't talking about alumni volunteers, and that's because they're not traditionally considered in marketing.

However, they may prove to be one of the most beneficial drivers of admissions and growth for your campus.

Learn exactly why they are so useful, and how you can attract alumni volunteers in this post-covid era.

Connect with Priya Vin on Linkedin: https://www.linkedin.com/in/priyagvin/

Kasandrea has been an early adopter of social media since the beta days of Facebook. She knows and understands the value of social media marketing, especially in today’s market where social media is still considered an afterthought.

What does a Personal Brand and Student Retention have in common?

Recent data shows that on average, private institutions discount their tuition price 55%. This means on average students are paying 44% of the advertised price of tuition at private institutions.

Podcasts are on of the greatest marketing opportunities of the modern age. You see them everywhere, after all this is a podcast too!

Social media marketing is often undervalued in Higher Ed. It’s not always easy to see how posting on Instagram, Facebook, or Linkedin is helping the institution.