Higher Ed Demand Gen Podcast

Higher Ed Demand Gen Podcast

By Concept3DBusinessMarketing
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Higher Ed Demand Gen Podcast episodes

  • Ep. 117: Higher Ed Podcasting 101 // Higher Ed Demand Gen - Robert Li

    Tune in to this episode of the Higher Ed Demand Gen Podcast as we dive deep into the world of higher education podcasting with Robert LI, a podcasting expert in the Higher Ed Space.


    Discover the secrets to creating successful podcasts that resonate with your audience and drive engagement, and enrollment.


    Research mentioned in this video:

    • Case Studies for higher ed podcasting

    • Podcast guidebooks and other learning resources
    • Professors.fm

    42 min
  • Ep. 115: The Difference Between Waffle Brands & Higher Ed Differentiation // Higher Ed Demand Gen - Suzan Brinker

    Unleash the Power of Storytelling: A Guide to Higher Ed Marketing DifferentiationCalling all higher education marketers! Are you tired of your institution looking like all the others? Feeling the pressure to attract students in a crowded and competitive landscape? This podcast episode is for you!We dive into what really matters to marketers in higher ed with Suzan Brinker, co-founder and CEO of Vive, a marketing agency dedicated to helping colleges and universities thrive. Suzan Brinker shares insights on how to differentiate your institution through the power of storytelling.Connect with Suzan Brinker on Linkedin: https://www.linkedin.com/in/suzanbrinker/

    31 min
  • Ep. 114: Aligning your Strategic Plan to Your Website Redesign // Higher Ed Demand Gen - Meaghan Milliorn

    Elevating Your Website: A Strategic Approach to Digital Transformation

    In this episode, we delve into the world of higher education website redesigns. Join us as we discuss the importance of aligning your website with your institution's strategic goals, creating a seamless user experience, and leveraging data-driven insights to optimize your digital presence.
    You'll hear from Megan Malone, Director of Digital Strategy at UA Little Rock, as she shares valuable insights on:
    Strategic Alignment: How to ensure your website supports your institution's mission and vision.
    User Experience: Designing a website that is user-friendly, accessible, and visually appealing.
    Content Strategy: Creating high-quality content that resonates with your target audience.
    Data-Driven Decision Making: Using analytics to measure website performance and make data-driven improvements.
    Parent Engagement: Tailoring your messaging to engage parents and influence their decision-making process.
    Connect with Meaghan Milliorn on Linkedin: https://www.linkedin.com/in/meaghan-milliorn-fikes/

    23 min
  • Ep. 113: Getting Marketing a Seat At The Executive Table // Higher Ed Demand Gen - Dr. Matthew Gann

    Elevating Higher Education Marketing: A Strategic Perspective

    In this podcast, we'll explore the latest trends, best practices, and challenges facing higher ed marketers.

    Hear from industry expert Dr. Matthew Gann, who shares insights on the evolving landscape of higher education marketing. We cover how to:

    • Align Your Marketing Efforts: Learn how to align your marketing strategies with your institution's overall goals to drive enrollment, enhance brand reputation, and secure critical funding.
    • Leverage Data-Driven Decision Making: Utilize data and analytics to inform your marketing strategies and measure success.
    • Differentiate Your Institution: Explore strategies for differentiating your institution in a crowded market and attracting your target audience.
    • Navigate the Complex Higher Ed Landscape: Understand the challenges and opportunities facing higher education marketers, including declining enrollment rates and increased competition.
    • Build Strong Relationships: Foster collaboration with key stakeholders, such as faculty, staff, and alumni, to achieve your marketing goals.


      • Connect with Dr. Matthew Gann on Linkedin: https://www.linkedin.com/in/matthewgann/

      30 min
    • Ep. 112: The Winning Higher Ed Social Framework// Higher Ed Demand Gen - Brianna Blackburn

      Elevate Your Higher Ed Marketing: Strategies for Success

      Join us as we dive into the world of higher education marketing and explore the latest trends and strategies.
      Discover how to leverage social media to reach new audiences, engage with your students, and showcase your institution's unique value proposition. From understanding your target audience to tracking key metrics, we'll provide actionable insights to help you take your marketing efforts to the next level.
      Tune in to gain valuable tips and strategies to elevate your higher education marketing game.
      Connect with Brianna Blackburn on Linkedin: https://www.linkedin.com/in/brianna-blackburn-71289a150/

      34 min
    • Ep. 111: Creating Demand for Professional School Programs // Higher Ed Demand Gen - Erin Keane Scott

      In the competitive world of higher education marketing, understanding your audience is key. In this podcast, we delve into the diverse needs and motivations of graduate students, exploring how to tailor your messaging and communication strategies for maximum impact.

      Join us as we discuss the importance of segmentation, personalization, and data-driven marketing in the realm of graduate admissions. Learn how to connect with your target audience on a deeper level and create a compelling value proposition that resonates.
      Tune in to discover the strategies that will help you attract and enroll top-tier graduate students.
      Connect with Erin Keane Scott on Linkedin: https://www.linkedin.com/in/erinkeanescott/

      29 min
    • Ep. 110: Why Graduate Enrollment Marketing is DIFFERENT & How To Play This in Your Favor // Higher Ed Demand Gen - Jack Klett

      Enrollment Marketing can often lump undergraduate and graduates together.

      But doing so is costing you thousands of missed opportunities to find your students.
      That’s because undergrads and graduates couldn’t be more different. And with the ever changing interests of grad students, there is an even larger reason to start communicating differently.
      So learn about how to market to graduate students, the current trends, and mistakes to avoid with Jack Klett, the AVP of Graduate Enrollment Management Solutions at Liaison International.
      Connect with Jack Klett on Linkedin: https://www.linkedin.com/in/jackklett/

      33 min
    • Ep. 109: The New Age of Alumni Engagement Strategy - Why Volunteer Recruiting Works // Higher Ed Demand Gen - Priya Vin

      Priya Vin has found an underutilized demographic for marketing and admissions: Alumni Volunteers.


      Many people in Higher Ed aren't talking about alumni volunteers, and that's because they're not traditionally considered in marketing.


      However, they may prove to be one of the most beneficial drivers of admissions and growth for your campus.


      Learn exactly why they are so useful, and how you can attract alumni volunteers in this post-covid era.


      Connect with Priya Vin on Linkedin: https://www.linkedin.com/in/priyagvin/

      26 min
    • Ep. 108: Creating a Community of 13,000 Higher Ed Marketers & Why Your Social Media Account is NOT Your Campus Calendar // Higher Ed Demand Gen - Kasandrea Sereno

      Kasandrea has been an early adopter of social media since the beta days of Facebook. She knows and understands the value of social media marketing, especially in today’s market where social media is still considered an afterthought.

      Having built her own community of 13,000 higher ed social media marketers, she shares her insights on how colleges and universities can take advantage of their social media channels.
      Below is the survey for higher ed marketers.
      Connect with Kassandrea Sereno on Linkedin: https://www.linkedin.com/in/kasandreasereno/

      38 min
    • Ep. 107: The Secret To Building Your Personal Brand on Linkedin & Forming Connections // Higher Ed Demand Gen - Jeff Doyle

      What does a Personal Brand and Student Retention have in common?

      It’s all about community and fostering meaningful connections with others.
      Jeff Doyle has been in Higher Ed for over 30 years, and has done research on student success and retention in higher ed.
      We discuss what those factors are, and how he has built his personal brand on Linkedin.
      Connect with Jeff on Linkedin: https://www.linkedin.com/in/drjeffdoyle/

      30 min

    About Higher Ed Demand Gen Podcast

    From the publisher's feed

    Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.