Higher Ed Demand Gen Podcast

By Concept3D

Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now... more

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FAQs about Higher Ed Demand Gen Podcast:

How many episodes does Higher Ed Demand Gen Podcast have?

The podcast currently has 131 episodes available.

Higher Ed Demand Gen Podcast episodes:

May 07, 2024 Ep. 91: What to Do in the First Year as Director of Marketing & New Media // Higher Ed Demand Gen - Brian Wetherby
Brian Wetherby is the NEW Director of Marketing & New Media at Onondaga Community College.
But what do you do in such a new position? And what exactly is New Media?
Take a deep dive with us into how Brian is tackling the marketing efforts as a newcomer. And what his insights are into new media and marketing higher ed in 2024.
Connect with Brian Wetherby on Linkedin: https://www.linkedin.com/in/brianwetherby/
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30min
April 30, 2024 Ep.90: It’s MORE Than A Website Redesign, It’s An Opportunity To Break Down Silos // Higher Ed Demand Gen - Robynne Lofton & David Poteet
Learn more about how to create a better experience for both your students and admin on your website on this week’s episode.
Building websites is what Robynne and David do at NewCity. But what they are really interested in is creating human first experiences, both for the students and admin using the website.
In their over 25 years of experience working with Higher Ed, they have seen how silos can wreck havoc on a school’s marketing efforts. So that’s why they take the time to break down those silos during website redesigns.
Connect with Robynne Lofton: https://www.linkedin.com/in/robynne-lofton/
Connect with David Poteet: https://www.linkedin.com/in/davidpoteet/
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31min
April 23, 2024 Ep.89: No More CROCKPOT Strategies & Increasing Enrollment Growth by 41% // Higher Ed Demand Gen - Kathleen Stockham
With over twenty-five years of extensive digital marketing, email marketing, product development, marketplace development, and E-Commerce leadership spanning notable Fortune 200 companies such as Office Depot, Verizon Wireless, America Online and Best Buy, Kathleen Stockham is no noobie.
Now that she works in Higher Ed, she is bringing her personal industry knowledge to Higher Education.
Connect with Kathleen Stockham on Linkedin: https://www.linkedin.com/in/kathleen-stockham-02895773/
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50min
April 16, 2024 Ep.88: Did COVID Kill The Campus Tour? // Higher Ed Demand Gen - Seth Odell
Seth Odell has been a part of Higher Ed for 17 years. He now runs an education marketing agency called Kanahoma. They support mission-driven organizations across the education, nonprofit, and healthcare industries.
We talk about how covid has impacted campus visits, how to make them better, and what new emerging technologies Higher Ed Institutions should be paying attention to.
Connect with Seth Odell on Linkedin: https://www.linkedin.com/in/sethodell/
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33min
April 02, 2024 Ep.87: The SECRET To Building Business School Enrollment // Higher Ed Demand Gen - Dorothy Harpool
Meet Dorothy Harpool, The Barton School Executive Director of Engagement and Prominence and Senior Marketing Lecturer at Wichita State University.
We cover different strategies she’s implemented to boost enrollment over the years. Most excitingly their partnership with local community colleges that you may not be taking advantage of!
Connect with Dorothy Harpool on Linkedin: https://www.linkedin.com/in/dorothyharpool/
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34min
March 26, 2024 Ep.86: Success Strategies for Enrollment During FAFSA Changes // Higher Ed Demand Gen - Mary Beth Marks, Bobby Gandu, Adam Stoltz, Curt Dircks
This is from our live webinar discussing the strategies enrollment can take during these FAFSA changes.
Some of the strategies include adjusting timeline, providing support to struggling families, and changing in person and online events.
Our panelists have all been guests on here before: Mary Beth Marks, Bobby Gandu, Adam Stoltz, and Curt Dircks.

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50min
March 19, 2024 Ep.85: When to bring PPC in-house & Marketing For A Business School // Higher Ed Demand Gen - Brian Connelly
As a consultant Brian Connelly has seen how working with an external team in marketing can be extremely beneficial.
However, when does it stop being worth the additional fees and instead marketing should be brought in house?
We discuss how marketers can make that decision and the different tactics he uses in marketing a business school in 2024.
Connect with Brian Connelly on Linkedin: https://www.linkedin.com/in/briconnelly/
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28min
March 12, 2024 Ep.84: The SECRET to YoY GROWTH in Enrollment & Helping Families with the Updated FAFSA Deadline// Higher Ed Demand Gen - Cynarah A.
The latest FAFSA update has parents and students confused. How are you communicating effectively with them during these hard times?
What Cynarah from the University of Pugent Sound has found the answer to that, which comes from their insights over the years over their increased focus on COMMUNICATION.
Connect with Cynarah on Linkedin: https://www.linkedin.com/in/cynarah/
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40min
March 05, 2024 Ep.83: Building A Sense of Belonging for Prospective Students // Higher Ed Demand Gen - Kate Coffman
FAFSA has gone through changes over the years, and it’s recently come to a head.

So how can we as higher ed professionals deal with this hurdle for prospective students?

We also discuss the importance of creating a genuine sense of belonging with prospective students, and the impact that has on admissions.
Connect with Kate Coffman on Linkedin: https://www.linkedin.com/in/kathryn-coffman/
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30min
February 20, 2024 Ep.82: How To Craft Compelling Student Testimonials and Content To Increase Enrollment Yield // Higher Ed Demand Gen - John Azoni
Our guest this week is John Azoni, founder of UNVEILD, a successful higher ed video marketing agency.
They have cracked the code on consistent, compelling student and alumni success stories – without the usual headaches. You know the ones: exorbitant costs, endless vendor coordination, and buried footage libraries.
Learn more about how you can leverage these stories in your own institution on this episode of the Higher Ed Demand Gen Podcast.
Connect with John Azoni on Linkedin:https://www.linkedin.com/in/johnazoni/
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37min

FAQs about Higher Ed Demand Gen Podcast:

How many episodes does Higher Ed Demand Gen Podcast have?

The podcast currently has 131 episodes available.