Higher Ed Demand Gen Podcast

Higher Ed Demand Gen Podcast

By Concept3DBusinessMarketing
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Higher Ed Demand Gen Podcast episodes

  • Ep.96: How To Re-Engineer Anti-Melt Campaigns & Recruiting International Students Successfully - Scott Cline & Shiraz Chavan

    Summer melt has been an issue in Higher Ed for as long as the institutions have existed. But it has increased significantly since COVID.

    What changes and tactics are higher ed institutions taking to tackle this issue?
    This week we have a chat with Scott Cline & Shiraz Chavan of CCA (California College of the Arts) who have developed new systems and strategies to help fight off summer melt! As well as their strategy for recruiting international students successfully.
    Connect with Scott on Linkedin: https://www.linkedin.com/in/scottcline/
    Connect with Shiraz on Linkedin: https://www.linkedin.com/in/shiraz-chavan-ba481712/

    37 min
  • Ep.95: How IT & Student Affairs Join Forces To Create A Better Student Experience // Higher Ed Demand Gen - Paul Schantz

    Higher Ed institutions are notorious for having silos. This creates a lack of communication across the institution that ultimately holds it back from it’s full potential.

    But not at CSUN. Paul Schantz is the Director of Web & Technology at CSUN, but is a big part of the marketing and students affair department.
    That’s because IT can provide valuable insights for Student Affairs, which will then inform marketing decisions down the line.
    Let us know what you think of this episode.
    Connect with Paul Schantz on Linkedin: https://www.linkedin.com/in/paulschantz/

    38 min
  • Ep.94: How To Retain Student Interest Through Summer // Higher Ed Demand Gen - Webinar

    Learn how to reduce melt over the summer with our special webinar, guests include Kelly Nolin, Rakin Hall, and Jeff Ebbing.

    We cover what the biggest struggles are, what has changed, and which strategies are working currently to help solve this issue.
    Connect with Kelly Nolin: https://www.linkedin.com/in/kelly-nolin-7b99a040/
    Connect with Rakin Hall: https://www.linkedin.com/in/rakin-“rock”-hall-m-ed-04476435/
    Connect with Jeff Ebbing: https://www.linkedin.com/in/jeffebbing/

    50 min
  • Ep.93: Practical Advice For Smaller & Regional Institutions // Higher Ed Demand Gen - Bart Caylor

    What makes your university one of a kind? And are you actually communicating that through your website and marketing efforts?

    Bart Caylor has seen first hand how universities who harness their unique selling proposition, dramatically increase their enrollment. EVEN if they are a smaller institution.
    Bart Caylor is the founder of Caylor Solutions and the host of the Higher Ed Marketer. With over 24 years of experience in the Higher Ed space, Bart has seen all the changes, and more importantly, what hasn’t changed.
    Connect with Bart Caylor on Linkedin: https://www.linkedin.com/in/bartcaylor/

    32 min
  • Ep.92: Why Higher Ed Marketing NEEDS To Be A Part of the Strategic Planning // Higher Ed Demand Gen - Megan Horton

    Megan Horton is the Interim AVP of Brand Management at Oklahoma State University.

    She has launched Oklahoma State University’s “We are Land-Grant” strategic plan in fall 2022 generating enthusiasm and engagement across internal and external constituents.
    We deep dive into why marketing and communications NEED to be involved in the Strategic Plan for the College.
    Connect with Megan on Linkedin: https://www.linkedin.com/in/meganhorton/

    26 min
  • Ep. 91: What to Do in the First Year as Director of Marketing & New Media // Higher Ed Demand Gen - Brian Wetherby

    Brian Wetherby is the NEW Director of Marketing & New Media at Onondaga Community College.

    But what do you do in such a new position? And what exactly is New Media?
    Take a deep dive with us into how Brian is tackling the marketing efforts as a newcomer. And what his insights are into new media and marketing higher ed in 2024.
    Connect with Brian Wetherby on Linkedin: https://www.linkedin.com/in/brianwetherby/

    30 min
  • Ep.90: It’s MORE Than A Website Redesign, It’s An Opportunity To Break Down Silos // Higher Ed Demand Gen - Robynne Lofton & David Poteet

    Learn more about how to create a better experience for both your students and admin on your website on this week’s episode.

    Building websites is what Robynne and David do at NewCity. But what they are really interested in is creating human first experiences, both for the students and admin using the website.
    In their over 25 years of experience working with Higher Ed, they have seen how silos can wreck havoc on a school’s marketing efforts. So that’s why they take the time to break down those silos during website redesigns.
    Connect with Robynne Lofton: https://www.linkedin.com/in/robynne-lofton/
    Connect with David Poteet: https://www.linkedin.com/in/davidpoteet/

    31 min
  • Ep.89: No More CROCKPOT Strategies & Increasing Enrollment Growth by 41% // Higher Ed Demand Gen - Kathleen Stockham

    With over twenty-five years of extensive digital marketing, email marketing, product development, marketplace development, and E-Commerce leadership spanning notable Fortune 200 companies such as Office Depot, Verizon Wireless, America Online and Best Buy, Kathleen Stockham is no noobie.

    Now that she works in Higher Ed, she is bringing her personal industry knowledge to Higher Education.
    Connect with Kathleen Stockham on Linkedin: https://www.linkedin.com/in/kathleen-stockham-02895773/

    50 min
  • Ep.88: Did COVID Kill The Campus Tour? // Higher Ed Demand Gen - Seth Odell

    Seth Odell has been a part of Higher Ed for 17 years. He now runs an education marketing agency called Kanahoma. They support mission-driven organizations across the education, nonprofit, and healthcare industries.

    We talk about how covid has impacted campus visits, how to make them better, and what new emerging technologies Higher Ed Institutions should be paying attention to.
    Connect with Seth Odell on Linkedin: https://www.linkedin.com/in/sethodell/

    33 min
  • Ep.87: The SECRET To Building Business School Enrollment // Higher Ed Demand Gen - Dorothy Harpool

    Meet Dorothy Harpool, The Barton School Executive Director of Engagement and Prominence and Senior Marketing Lecturer at Wichita State University.

    We cover different strategies she’s implemented to boost enrollment over the years. Most excitingly their partnership with local community colleges that you may not be taking advantage of!
    Connect with Dorothy Harpool on Linkedin: https://www.linkedin.com/in/dorothyharpool/

    34 min

About Higher Ed Demand Gen Podcast

From the publisher's feed

Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.