Eddie Francis is a brand strategist, award-winning broadcaster, and speaker.

Jody Owens is the Director, Wintrode Student Success Center & Coordinator for University Academic Advising at South Dakota State.

Over the years, they have been able to reach retention rates of 80%+, averaging 83% over the last 5 years. With the current standard retention rate of universities in the US being 63%, we asked Jody how she has been able to achieve such high rates at South Dakota State.

Connect with Jody Owens on Linkedin: https://www.linkedin.com/in/jody-owen-aa897a2b/

Chantell is a marketing and communications professional with over ten years of experience in the nonprofit and higher education sectors.

With over a decade of experience in marketing across different industries, Andrew Sogn understands the power of social media.

Sarah McMaster is the Executive Director of Marketing and Enrollment Management at Champlain College.

With the rapid decline of student retention and the enrollment cliff, universities are struggling to find new students AND keep the students they have.

Is Video the key to success in marketing?

In today's digital age, prospective students are bombarded with information about colleges and universities. They can easily find out about a school's academic offerings, campus life, and cost of attendance. However, it can be difficult for students to sift through all of this information and find the information that is most relevant to them.

First-year students are a critical audience for institutions of higher education. They are making decisions about whether to stay enrolled, and their experiences in their first year can have a lasting impact on their academic success and overall well-being.

The Supreme Court has ruled that Affirmative Action is unconstitutional. So what does that mean for admissions and marketers in Higher Ed?