Higher Ed Demand Gen Podcast

Higher Ed Demand Gen Podcast

By Concept3DBusinessMarketing
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Higher Ed Demand Gen Podcast episodes

  • Ep.76: Are You Using Student Insights to Inform Marketing Decisions? // Higher Ed Demand Gen - Allison Turcio

    Our guest today is Allison Turcio. Not only is she a seasoned marketing consultant, but she also leads the charge as Assistant Vice President for Enrollment and Marketing at Siena College.

    At Siena, Allison orchestrates college-wide marketing initiatives, spearheads market research, and guides enrollment communication strategies.
    In this episode we discuss the insights she has learned from her research, and how her marketing strategy has changed from those insights.
    Connect with Allison on Linkedin: https://www.linkedin.com/in/allisonturcio/

    25 min
  • Ep. 75: Increasing Enrollment from Digital Marketing Channels & The First 90 Days as a Higher Ed CMO // Higher Ed Demand Gen - Kin Sejpal

    For over two decades, our guest has been at the forefront of developing cutting-edge strategies that have transformed brands, elevated customer experiences, and driven measurable results. With an unwavering commitment to innovation and a deep understanding of the ever-evolving digital landscape, our guest has consistently delivered success, even when faced with limited budgets.

    Meet Kin Sejpal, the Chief Marketing Officer at Redlands in California. We cover how she has been able to increase enrollement from digital marketing at U of R.
    Connect with Kin Sejpal on Linkedin: https://www.linkedin.com/in/kinnarisejpal/

    43 min
  • Ep. 73: Coach Prime & Breaking the Cycle in Higher Ed Marketing // Higher Ed Demand Gen - Jennifer Schufer

    Joining us today is a seasoned professional with nearly three decades of experience in higher education. They've been at the forefront, leading marketing and communication teams, steering the development of impactful tactics and strategies. Their expertise has consistently driven remarkable results, from boosting leads, applicants, and deposits to ensuring students persist through to graduation— Jennifer Schufer

    Now the Assistant Vice Chancellor for Marketing & Content Strategy at University of Colorado Boulder, Jennifer joins us today to talk all about breaking down silos.
    Connect with Jennifer Schufer on Linkedin: https://www.linkedin.com/in/jennifer-schufer-176672a9/

    30 min
  • Ep. 72: Breaking Down Silos in Higher Ed // Higher Ed Demand Gen - Myla Edmond

    Myla Edmond is the Associate Vice President for Communications and Marketing at CSU-Dominguez Hills.

    With over 16 years of experience in Higher Ed, and a background in Alumni Relations, Myla has a lot to share about the current state of marketing. Especially when it comes to breaking down silos.
    This has been seen as a common problem in higher ed, and Myla shares how she tackles that situation at CSU-Dominguez Hills.
    Connect with Myla Edmond on Linkedin: https://www.linkedin.com/in/mylaedmond/

    24 min
  • Ep. 71: How To Be A Campus Where People ACTUALLY Want To Work // Higher Ed Demand Gen - Eddie Francis

    Eddie Francis is a brand strategist, award-winning broadcaster, and speaker.

    With a background in talent acquisition and higher ed, Eddie shares his thoughts on the current employment challenge that Higher Ed faces.
    Universities are not able to simply make a job listing and expect to have a giant talent pool to select from. What’s the reason behind this, and how can you combat this at your institution?
    Connect with Eddie Francis on Linkedin: https://www.linkedin.com/in/eddiefrancis/

    21 min
  • Ep. 70: Improving Retention Rates Up to 83% // Higher Ed Demand Gen - Jody Owen

    Jody Owens is the Director, Wintrode Student Success Center & Coordinator for University Academic Advising at South Dakota State.


    Over the years, they have been able to reach retention rates of 80%+, averaging 83% over the last 5 years. With the current standard retention rate of universities in the US being 63%, we asked Jody how she has been able to achieve such high rates at South Dakota State.


    Connect with Jody Owens on Linkedin: https://www.linkedin.com/in/jody-owen-aa897a2b/

    27 min
  • Ep.66: Building A Social Media Team From The Ground Up // Higher Ed Demand Gen - Andrew Sogn

    With over a decade of experience in marketing across different industries, Andrew Sogn understands the power of social media.

    As higher ed institutions, we know that social media is important, but how do we take advantage of it? Andrew believes creating a student-led social media team is the key.
    By allowing current students to control the social media pages, they can connect better with prospective students. And at the end of it all, the power of storytelling will distinguish your campus from the rest.
    Connect with Andrew Sogn on Linkedin: https://www.linkedin.com/in/andrew-sogn/

    39 min
  • Ep. 64: The First 90 Days as an Executive Director in Marketing & Enrollment Management // Higher Ed Demand Gen - Sarah McMaster

    Sarah McMaster is the Executive Director of Marketing and Enrollment Management at Champlain College.

    With over 13 years in Higher Ed, Sarah has been through multiple leadership positions. She shares how her new role has created challenges, and how she is tackling those challenges.
    Connect with Sarah McMaster on Linkedin: https://www.linkedin.com/in/sarahmcmaster/

    39 min

About Higher Ed Demand Gen Podcast

From the publisher's feed

Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.