Higher Ed Demand Gen Podcast

Higher Ed Demand Gen Podcast

By Concept3DBusinessMarketing
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Higher Ed Demand Gen Podcast episodes

  • Ep. 63: Student Success Solutions: Retention and Persistence // Higher Ed Demand Gen - Aaron Basco, Gil Rogers, John Andrick

    With the rapid decline of student retention and the enrollment cliff, universities are struggling to find new students AND keep the students they have.

    So what are some of the strategies that you can implement on your campus to help combat this issue?
    On this week’s episode we talk with leaders in student success team from 3 different campuses. And we share how they have been working on this problem on their campus.

    52 min
  • Ep.62: Where Does Higher Ed Marketing Fall Short? // Higher Ed Demand Gen - Philip Smith

    Is Video the key to success in marketing?

    Most people intuitively understand that videos are a more engaging and immersive medium than text, which means that they're more likely to capture the attention of prospective students.
    Studies have shown that videos can increase engagement by up to 300%, increase ROI on marketing campaigns 3-4x, and increase conversion rates on landing pages by 80%.
    However, not many institutions are taking advantage of video. So there is a huge opportunity for those who take action on video marketing.
    I hope you enjoy our conversation with Philip Smith on the role of video marketing in Higher Ed.
    Connect with Philip Smith on Linkedin: www.linkedin.com/in/philippjsmith/

    21 min
  • Ep.61: Everything You NEED To Know About Creating Student Experiences // Higher Ed Demand Gen - Dustin Ramsdell

    In today's digital age, prospective students are bombarded with information about colleges and universities. They can easily find out about a school's academic offerings, campus life, and cost of attendance. However, it can be difficult for students to sift through all of this information and find the information that is most relevant to them.

    This is why creating student experiences that are catered is so valuable. Because the institutions that can connect with students on that level, will survive the enrollment cliff.
    We discuss this and other tools for success in Higher Ed with Dustin Ramsdell.
    Connect with Dustin Ramsdell on Linkedin: https://www.linkedin.com/in/dustinramsdell/

    26 min
  • Ep. 60: Improving 1st Year Experience & Student Retention // Higher Ed Demand Gen - Nii Abrahams

    First-year students are a critical audience for institutions of higher education. They are making decisions about whether to stay enrolled, and their experiences in their first year can have a lasting impact on their academic success and overall well-being.

    Even if first-year students are not engaging in extracurricular activities or other campus opportunities, they can still have a positive experience if they have a good experience in the classroom.
    Nii Abrahams is the Director of First Year Experience at Butler University, a new position that aims to address this issue. We discuss how he plans to serve first year students and more on this week’s episode of the Higher Ed Demand Gen Podcast.
    Connect with Nii Abrahams on Linkedin: https://www.linkedin.com/in/niikpakpoabrahams/

    34 min
  • Ep. 59: How To Prepare For The Removal Of Affirmative Action // Higher Ed Demand Gen - Jonathan Martin

    The Supreme Court has ruled that Affirmative Action is unconstitutional. So what does that mean for admissions and marketers in Higher Ed?

    How will diversity and inclusion work? Does the ruling affect all schools equally? What is legal and illegal now?
    We answer all this and more with our conversation with Jonathan Martin on this week’s episode of the Higher Ed Demand Gen Podcast.
    Connect with Jonathan on Linkedin: https://www.linkedin.com/in/jonathan-martin-951229a9/

    25 min
  • Ep. 67: How to Better Understand & Connect With The LGBTQ+ Community in Admissions Marketing // Higher Ed Demand Gen - Shamell Forbes

    Shamell has been a passionate partner to hundreds of campuses, assisting them on their admissions process.

    In this episode we talk with Shamell on how Higher Ed admissions can better market and encourage LGBTQ students to enroll to their campus.
    As more youths come out as LGBTQ, it is increasingly important for institutions to create an environment that welcomes them, rather than alienates them.
    Connect with Shamell Forbes on Linkedin: https://www.linkedin.com/in/shamellm-forbes/

    Learn more about Concept3D's solutions for higher ed at Concept3d.com

    32 min
  • Ep. 58: What to do with Threads? And Social Media Strategy on Move in day and Commencement // Higher Ed Demand Gen - Mike Gombita

    With Instagram dropping it’s latest new social media app, Threads, there has been a lot of attention on how to use it in Higher Ed.
    Mike Gombita, who is now the social media strategy manager at East Stroudsburg University of Pennsylvania, talks about his approach to threads and how to use social media on Move In Day and Commencement.
    Connect with Mike on Linkedin: https://www.linkedin.com/in/mikegombita/

    52 min
  • Ep. 69: Why You Should NOT Be Sleeping On Starting An Official University Podcast // Higher Ed Demand Gen - Kate Young

    Kate Young runs and hosts Purdue University’s official podcast, ‘This is Purdue’.

    Related to their Podcast, they launched their official YouTube channel just 9 months ago which has garnered over 2 million views across all platforms.
    We discuss how she has been able to grow the podcast, her strategy for creating the podcasts, and whether or not there is value for other institutions to create their own podcast.
    Connect with Kate Young on Linkedin: https://www.linkedin.com/in/kate-young-podcast/

    27 min
  • Ep. 65: Crafting a Physical Experience that Embeds Students in the University Brand // Higher Ed Demand Gen - Chris Alexander

    As the Senior Director of Digital Communications and Brand Experience at NYU School of Global Public Health, Chris Alexander leads the strategic planning and execution of integrated marketing campaigns that showcase the school's mission, vision, and impact.

    Chris has over 15 years of experience in designing and delivering engaging and effective media projects for universities, online publications, and small businesses.
    In this episode, we discuss how he has been curating a physical experience that gets students to feel attached to their school. This is an area of opportunity that not many institutions are talking about, but might be that little extra nudge you need.
    Connect with Chris on Linkedin: https://www.linkedin.com/in/chrisalexander85/

    40 min
  • Ep.57: Challenging the Enrollment Cliff & The Role of CMO in Higher Ed // Higher Ed Demand Gen - Carrie Phillips

    Carrie Phillips is the Chief Communications and Marketing Officer at the University of Arkansas at Little Rock.

    With over 13 years in the marketing business, Carrie shares with us how she is tackling the enrollment cliff problem, what is the new role of CMO in Higher Ed, and other marketing tips in the current landscape.
    Connect with Carrie on LinkedIn: https://www.linkedin.com/in/carriehphillips/

    30 min

About Higher Ed Demand Gen Podcast

From the publisher's feed

Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.