Higher Ed Demand Gen Podcast

By Concept3D

Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now... more

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FAQs about Higher Ed Demand Gen Podcast:

How many episodes does Higher Ed Demand Gen Podcast have?

The podcast currently has 131 episodes available.

Higher Ed Demand Gen Podcast episodes:

November 17, 2023 Ep. 67: How to Better Understand & Connect With The LGBTQ+ Community in Admissions Marketing // Higher Ed Demand Gen - Shamell Forbes
Shamell has been a passionate partner to hundreds of campuses, assisting them on their admissions process.
In this episode we talk with Shamell on how Higher Ed admissions can better market and encourage LGBTQ students to enroll to their campus.
As more youths come out as LGBTQ, it is increasingly important for institutions to create an environment that welcomes them, rather than alienates them.
Connect with Shamell Forbes on Linkedin: https://www.linkedin.com/in/shamellm-forbes/
Learn more about Concept3D's solutions for higher ed at Concept3d.com
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32min
November 16, 2023 Ep. 58: What to do with Threads? And Social Media Strategy on Move in day and Commencement // Higher Ed Demand Gen - Mike Gombita
With Instagram dropping it’s latest new social media app, Threads, there has been a lot of attention on how to use it in Higher Ed.
Mike Gombita, who is now the social media strategy manager at East Stroudsburg University of Pennsylvania, talks about his approach to threads and how to use social media on Move In Day and Commencement.
Connect with Mike on Linkedin: https://www.linkedin.com/in/mikegombita/
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52min
November 16, 2023 Ep. 69: Why You Should NOT Be Sleeping On Starting An Official University Podcast // Higher Ed Demand Gen - Kate Young
Kate Young runs and hosts Purdue University’s official podcast, ‘This is Purdue’.
Related to their Podcast, they launched their official YouTube channel just 9 months ago which has garnered over 2 million views across all platforms.
We discuss how she has been able to grow the podcast, her strategy for creating the podcasts, and whether or not there is value for other institutions to create their own podcast.
Connect with Kate Young on Linkedin: https://www.linkedin.com/in/kate-young-podcast/
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27min
October 04, 2023 Ep. 65: Crafting a Physical Experience that Embeds Students in the University Brand // Higher Ed Demand Gen - Chris Alexander
As the Senior Director of Digital Communications and Brand Experience at NYU School of Global Public Health, Chris Alexander leads the strategic planning and execution of integrated marketing campaigns that showcase the school's mission, vision, and impact.
Chris has over 15 years of experience in designing and delivering engaging and effective media projects for universities, online publications, and small businesses.
In this episode, we discuss how he has been curating a physical experience that gets students to feel attached to their school. This is an area of opportunity that not many institutions are talking about, but might be that little extra nudge you need.
Connect with Chris on Linkedin: https://www.linkedin.com/in/chrisalexander85/
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40min
July 04, 2023 Ep.57: Challenging the Enrollment Cliff & The Role of CMO in Higher Ed // Higher Ed Demand Gen - Carrie Phillips
Carrie Phillips is the Chief Communications and Marketing Officer at the University of Arkansas at Little Rock.
With over 13 years in the marketing business, Carrie shares with us how she is tackling the enrollment cliff problem, what is the new role of CMO in Higher Ed, and other marketing tips in the current landscape.
Connect with Carrie on LinkedIn: https://www.linkedin.com/in/carriehphillips/
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30min
June 27, 2023 Ep.56: Using Social Media To Communicate The Power of Higher Ed // Higher Ed Demand Gen - Nikki Sunstrum
Nikki Sunstrum is an award-winning communications strategy and social media AVP. She has been doing social media and public engagement in higher ed for over 9 years!
In this episode we go over how higher ed institutions can use social media, what they get wrong about social media, and what real social media strategy looks like.
Connect with Nikki on Linkedin: https://www.linkedin.com/in/nikkisunstrum/

https://socialmedia.umich.edu/yearbook/
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47min
June 20, 2023 Ep. 55: The Future Role of The CMO in Higher Ed // Higher Ed Demand Gen - Rob Zinkan
Rob Zinkan is the Vice President for Marketing Leadership at RHB, a higher ed consultancy company with over 30 years of experience.
In today’s episode, we cover how the role of the CMO is changing in Higher Ed. After conducting a study of 108 strategic plans in higher ed, Rob found that the top 16 had similar goals, in quantity and quality. What these goals and how they are conducted makes all the difference in these high performing schools.
Connect with Rob on Linkedin: https://www.linkedin.com/in/robzinkan/
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37min
June 13, 2023 Ep.54: Importance of Brand from a Vice Chancellor for Marketing // Higher Ed Demand Gen - Renea Morris
Renea Morris is the Vice Chancellor for Marketing & Communications at the University of Denver, but has worked in marketing in higher ed for over 25 years!
In this episode of the Higher Ed Demand Gen Podcast, we discuss how marketing has changed, what Renea is doing at Denver to leverage their local geography to create a unique experience for students, and how focusing on first-year students can lead to higher retention rates at your school.
Connect with Renea Morris on Linkedin: https://www.linkedin.com/in/reneamorris/
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30min
May 30, 2023 Ep.53: The Ever Evolving Game of Social Media Strategy in Higher Ed // Higher Ed Demand Gen - Andrew Cassel
In just the last 5 years, social media has changed a ton. New features, new platforms, and even new rules have all come up and can be confusing for teams to manage.
But it doesn’t have to be. Andrew Cassel has found simple and effective ways to use social media to help build community, engage with parents, and keep students informed on events on campus.
In a post-covid world, using social media is vital to your marketing needs in higher ed. Connect with Andrew Cassel on LinkedIn: https://www.linkedin.com/in/abcassel/
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36min
May 23, 2023 Ep.52: Increasing Student Success Post Covid with Orientation // Higher Ed Demand Gen - John Andrick
John Andrick is the Assistant Dean Of Students and Director of the Center for Student Success at Concordia College. In his 6 years at Concordia, he has seen major changes and advancements across the school, and especially in orientation.
We talk about what students want in orientation, how Concordia has improved their orientation, the changes Covid has brought to student demographics and expectations, and much more.
Connect with John Andrick on Linkedin here: https://www.linkedin.com/in/johnandrick/
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33min

FAQs about Higher Ed Demand Gen Podcast:

How many episodes does Higher Ed Demand Gen Podcast have?

The podcast currently has 131 episodes available.