Higher Ed Demand Gen Podcast

Higher Ed Demand Gen Podcast

By Concept3DBusinessMarketing
Download on the App Store

Higher Ed Demand Gen Podcast episodes

  • Ep.56: Using Social Media To Communicate The Power of Higher Ed // Higher Ed Demand Gen - Nikki Sunstrum

    Nikki Sunstrum is an award-winning communications strategy and social media AVP. She has been doing social media and public engagement in higher ed for over 9 years!
    In this episode we go over how higher ed institutions can use social media, what they get wrong about social media, and what real social media strategy looks like.
    Connect with Nikki on Linkedin: https://www.linkedin.com/in/nikkisunstrum/


    https://socialmedia.umich.edu/yearbook/

    47 min
  • Ep. 55: The Future Role of The CMO in Higher Ed // Higher Ed Demand Gen - Rob Zinkan

    Rob Zinkan is the Vice President for Marketing Leadership at RHB, a higher ed consultancy company with over 30 years of experience.
    In today’s episode, we cover how the role of the CMO is changing in Higher Ed. After conducting a study of 108 strategic plans in higher ed, Rob found that the top 16 had similar goals, in quantity and quality. What these goals and how they are conducted makes all the difference in these high performing schools.
    Connect with Rob on Linkedin: https://www.linkedin.com/in/robzinkan/

    37 min
  • Ep.54: Importance of Brand from a Vice Chancellor for Marketing // Higher Ed Demand Gen - Renea Morris

    Renea Morris is the Vice Chancellor for Marketing & Communications at the University of Denver, but has worked in marketing in higher ed for over 25 years!
    In this episode of the Higher Ed Demand Gen Podcast, we discuss how marketing has changed, what Renea is doing at Denver to leverage their local geography to create a unique experience for students, and how focusing on first-year students can lead to higher retention rates at your school.
    Connect with Renea Morris on Linkedin: https://www.linkedin.com/in/reneamorris/

    30 min
  • Ep.53: The Ever Evolving Game of Social Media Strategy in Higher Ed // Higher Ed Demand Gen - Andrew Cassel

    In just the last 5 years, social media has changed a ton. New features, new platforms, and even new rules have all come up and can be confusing for teams to manage.

    But it doesn’t have to be. Andrew Cassel has found simple and effective ways to use social media to help build community, engage with parents, and keep students informed on events on campus.
    In a post-covid world, using social media is vital to your marketing needs in higher ed. Connect with Andrew Cassel on LinkedIn: https://www.linkedin.com/in/abcassel/

    36 min
  • Ep.52: Increasing Student Success Post Covid with Orientation // Higher Ed Demand Gen - John Andrick

    John Andrick is the Assistant Dean Of Students and Director of the Center for Student Success at Concordia College. In his 6 years at Concordia, he has seen major changes and advancements across the school, and especially in orientation.
    We talk about what students want in orientation, how Concordia has improved their orientation, the changes Covid has brought to student demographics and expectations, and much more.
    Connect with John Andrick on Linkedin here: https://www.linkedin.com/in/johnandrick/

    33 min
  • Ep.51: Revisiting AI: How To Use It and What’s Next // Higher Ed Demand Gen - Kyle Campbell

    2023 has been the year of AI. As tools such as Chat GPT have come out, it’s becoming increasingly clear that those who master the use of AI, will prosper.
    So how can Higher Education Institutions take advantage of this emerging landscape and really propel their marketing efforts with the help of AI?
    Kyle Campbell shares some of his insights and tips about AI, and what the future might look as we all adopt this new amazing tool we have at our disposal.
    Connect with Kyle Campbell on Linkedin: https://www.linkedin.com/in/kyledavecampbell/

    AI tools discussed in the episode:

    • Microsoft copilot: https://blogs.microsoft.com/blog/2023/03/16/introducing-microsoft-365-copilot-your-copilot-for-work/
    • Supercreator.ai https://www.supercreator.ai/
    • Motion: AI that plans your day: https://www.usemotion.com/
    • AI that splices your videos into clips: https://vidyo.ai/pricing
    • Runway - text to prompt video edits https://runwayml.com/
    • Descript - for podcast editing https://www.descript.com/
      • 50 min
    • Ep.50: Optimizing Higher Ed Website To Convert, Simple and Effective Tips // Higher Ed Demand Gen - Joel Goodman

      Joel G. Goodman is a results-focused higher education digital strategist, designer, and developer with over a decade of industry experience. In this episode we talk about how higher ed institutions can improve their websites and in turn increase their conversion rates.
      Simple tweaks like direct links on the homepage, relevant information at the top, and webpage load speed are effective ways of improving your website immediately.
      I hope you enjoy this episode of the Higher Ed Demand Gen Podcast.
      Connect with Joel on Linkedin: https://www.linkedin.com/in/joelgoodman/

      41 min
    • Ep.49: Centralization of Marketing and Branding, and Why Trust is The Most Important KPI // Higher Ed Demand Gen - Isaac Munoz

      Isaac Munoz is the Associate Vice President of Marketing, Strategy & Insights at Texas A&M University. Since he began at the University, he has made it his mission to centralize marketing and branding.
      This is no easy task, but by doing the hard work upfront, Isaac believes that they will set themselves up for greater benefits down the line.
      Some of the most important KPIs are trust, loyalty, and community. But how do you measure such lofty ideas and what can you do to actually improve those metrics?
      In this episode, we talk all that and more!
      Connect with Isaac on Linkedin at: https://www.linkedin.com/in/isaac-i-munoz-ph-d-488b076/

      45 min
    • Ep.48: Sharing Stories and Structuring Long Term Marketing plans with 3 Core Brand Principles // Higher Ed Demand Gen - Mike Barzacchini

      With over 23 years of experience at Harper College, Mike Barzacchini is no stranger to branding and marketing.
      In this conversation we talk about the importance of story telling in your brand, and why marketing is a long term plan. And we cover what Mike calls the 3 core principles of branding, and how Harper College has used those principles to create a consistent and powerful brand of their own.
      Check out Mike Barzacchini on Linkedin Here: https://www.linkedin.com/in/mikebarzacchini/

      39 min
    • Ep. 47: Maximizing Your Social Media Strategy in Higher Ed // Higher Ed Demand Gen - Courtney O’Banion

      Courtney O’Banion is the Director of Digital Marketing at Miami University and has been gathering millions of views on their social media pages over the last few years.How can colleges and universities utilize social media to not only market themselves, but also foster community and connection with current and prospective students.Check out this conversation with Courtney and Shiro and see what Miami University has been doing to stay successful with Social Media in 2023.


      28 min

    About Higher Ed Demand Gen Podcast

    From the publisher's feed

    Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.