Higher Ed Demand Gen Podcast

By Concept3D

Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now... more

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FAQs about Higher Ed Demand Gen Podcast:

How many episodes does Higher Ed Demand Gen Podcast have?

The podcast currently has 131 episodes available.

Higher Ed Demand Gen Podcast episodes:

May 16, 2023Ep.51: Revisiting AI: How To Use It and What’s Next // Higher Ed Demand Gen - Kyle Campbell
2023 has been the year of AI. As tools such as Chat GPT have come out, it’s becoming increasingly clear that those who master the use of AI, will prosper.
So how can Higher Education Institutions take advantage of this emerging landscape and really propel their marketing efforts with the help of AI?
Kyle Campbell shares some of his insights and tips about AI, and what the future might look as we all adopt this new amazing tool we have at our disposal.
Connect with Kyle Campbell on Linkedin: https://www.linkedin.com/in/kyledavecampbell/
AI tools discussed in the episode:
Microsoft copilot: https://blogs.microsoft.com/blog/2023/03/16/introducing-microsoft-365-copilot-your-copilot-for-work/

Supercreator.ai https://www.supercreator.ai/

Motion: AI that plans your day: https://www.usemotion.com/

AI that splices your videos into clips: https://vidyo.ai/pricing

Runway - text to prompt video edits https://runwayml.com/

Descript - for podcast editing https://www.descript.com/
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50min
May 10, 2023 Ep.50: Optimizing Higher Ed Website To Convert, Simple and Effective Tips // Higher Ed Demand Gen - Joel Goodman
Joel G. Goodman is a results-focused higher education digital strategist, designer, and developer with over a decade of industry experience. In this episode we talk about how higher ed institutions can improve their websites and in turn increase their conversion rates.
Simple tweaks like direct links on the homepage, relevant information at the top, and webpage load speed are effective ways of improving your website immediately.
I hope you enjoy this episode of the Higher Ed Demand Gen Podcast.
Connect with Joel on Linkedin: https://www.linkedin.com/in/joelgoodman/
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41min
May 02, 2023 Ep.49: Centralization of Marketing and Branding, and Why Trust is The Most Important KPI // Higher Ed Demand Gen - Isaac Munoz
Isaac Munoz is the Associate Vice President of Marketing, Strategy & Insights at Texas A&M University. Since he began at the University, he has made it his mission to centralize marketing and branding.
This is no easy task, but by doing the hard work upfront, Isaac believes that they will set themselves up for greater benefits down the line.
Some of the most important KPIs are trust, loyalty, and community. But how do you measure such lofty ideas and what can you do to actually improve those metrics?
In this episode, we talk all that and more!
Connect with Isaac on Linkedin at: https://www.linkedin.com/in/isaac-i-munoz-ph-d-488b076/
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45min
April 27, 2023 Ep.48: Sharing Stories and Structuring Long Term Marketing plans with 3 Core Brand Principles // Higher Ed Demand Gen - Mike Barzacchini
With over 23 years of experience at Harper College, Mike Barzacchini is no stranger to branding and marketing.
In this conversation we talk about the importance of story telling in your brand, and why marketing is a long term plan. And we cover what Mike calls the 3 core principles of branding, and how Harper College has used those principles to create a consistent and powerful brand of their own.
Check out Mike Barzacchini on Linkedin Here: https://www.linkedin.com/in/mikebarzacchini/
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39min
April 25, 2023 Ep. 47: Maximizing Your Social Media Strategy in Higher Ed // Higher Ed Demand Gen - Courtney O’Banion
Courtney O’Banion is the Director of Digital Marketing at Miami University and has been gathering millions of views on their social media pages over the last few years.
How can colleges and universities utilize social media to not only market themselves, but also foster community and connection with current and prospective students.
Check out this conversation with Courtney and Shiro and see what Miami University has been doing to stay successful with Social Media in 2023.

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28min
April 24, 2023 Ep 46. Accessibility Mini series Episode 3: Maximizing Accessibility On Campus and Online Through UX/UI // Higher Ed Demand Gen - Terrill Thompson
Terrill Thompson has over 15 years of experience in the IT Accessibility field, and is on a mission to create inclusive experiences on campuses for all students.
We discuss how he the University of Washington has created 3 specialized task forces to help with accessibility across their digital and analog experiences on campus.
And how marketing works with their IT group to create accessible material in all their projects.
We hope you enjoy this conversation between Shiro and Terrill on this special series on Accessibilty in Higher Ed.
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38min
April 20, 2023Ep. 45: How to Use Dashboards to Elevate Your Marketing Function in Higher Ed // Higher Ed Demand Gen - Ryan Morabito
In this episode, Shiro interviews Ryan Morabito, Ryan shares his insights on how higher education institutions can use dashboards to elevate their marketing function. He discusses the importance of measuring and tracking key metrics, how to communicate effectively with leadership, and how to use data to make informed decisions.
Here are some of the key takeaways from the episode:
Dashboards are a powerful tool for measuring and tracking key metrics. They can help you identify trends, track progress, and make informed decisions.

It's important to communicate effectively with leadership about your marketing goals and metrics. Dashboards can help you do this by providing a clear and concise overview of your performance.

Data is essential for making informed decisions. Dashboards can help you collect and analyze data so you can make the best possible decisions for your institution.

Connect with Ryan on LinkedIn: https://www.linkedin.com/in/colleges/
Visit ⁠Concept3D.com⁠ to learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions
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21min
April 13, 2023 Accessibility Mini Serieis Episode 2 : Creating Inclusive Environments, Online and In Person - Jordan Prewitt
Jordan Prewitt, the Associate Director of Special Events at University of Tennessee, joins us to talk about how to grow your engagement with webinars!
The tips that Jordan implements take advantage of Alum to help foster views, but it also helps create a greater sense of connection in the community at University of Tennessee. And we discuss the ways in which we can create a welcoming environment by being inclusive with your events, digital and in person.

Connect with Jordan on LinkedIn -- https://www.linkedin.com/in/jordanprewittutk/

Visit ⁠Concept3D.com⁠ to learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions
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39min
April 10, 2023 Accessibility Mini Series Episode 1 : Accessibility and Inclusion: The Importance of Leading with Universal Design - Katie Grennell
Katie Grennell, an Accessibility Strategist at Anthology and an adjunct professor at Buffalo State College, talks about the importance of freedom and autonomy in teaching and the need for accessibility to be integrated into every aspect of universal design. She discusses the initiatives taken by higher education to create a more inclusive and diverse environment but notes that accessibility is often left out of these initiatives. The speakers also talk about the importance of digital accessibility specialists beyond the disability services office in schools, and their experiences with accessibility offices in universities.
Connect with Katie on Linkedin -- https://www.linkedin.com/in/katie-grennell-phd-87217438/

Visit ⁠Concept3D.com⁠ to learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions

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44min
April 05, 2023 Ep. 42: NFTs and Moving Fast By Using Data // Higher Ed Demand Gen - Sol Nasisi
In this episode of the Higher Ed Demand Generation Podcast, we interview Sol Nasisi, the Director of Digital Marketing at Bentley University. Bentley is at the cutting edge of Web3 and even has an NFT project on OpenSea!
Sol shares three key takeaways from his experience in demand generation, including the importance of meeting students where they are, personalizing the student experience, and using data to inform decisions. We also discuss the challenges of demand generation in higher education, and how to overcome them.
If you're interested in learning more about how to generate demand for your higher education institution, then this episode is for you! Tune in to hear our conversation with Sol, and learn how you can increase your school's visibility and attract more students.
We hope you enjoy the episode!
Visit Concept3D.com to learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions
...more
34min

FAQs about Higher Ed Demand Gen Podcast:

How many episodes does Higher Ed Demand Gen Podcast have?

The podcast currently has 131 episodes available.