Higher Ed Demand Gen Podcast

Welcome to the Higher Ed Demand Gen Podcast, hosted by Concept3D. In this podcast, we discuss marketing strategies for creating and capturing demand in higher education. Our guest speaker in this episode is Dr. Kevin Bradley, the Director of Graduate Professional Development at Morgan State University. Dr. Bradley shares his insights into the assumptions around graduate students and the need for resources to help them navigate the academic and professional worlds. He also discusses the successful workshop series that he spearheaded for the graduate school and shares his learnings around marketing and registration. Concept3D's mission to foster connections through technology by leveraging the power of events and locations is also highlighted, and listeners are encouraged to reach out to Concept3D for an updated interactive map, virtual tour, or centralized events calendar for their school. Join us as we explore the world of higher ed demand generation with Concept3D on this podcast.

Connect with Kevin: https://www.linkedin.com/in/drkevin-bradley/

Visit Concept3D.com to learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions

In this episode, host Shiro interviews Dominic Monte, the creative director and design strategist at Ursinus College, and an adjunct instructor on advanced web design and strategy. They discuss the importance of personalization in higher education marketing, and how it can help institutions stand out from the noise of other schools' viewbooks. Dominic also shares his thoughts on the importance of a consistent visual language across all departments, and how it helps simplify and tell the story of the institution. As a smaller school, Ursinus College's communication and marketing team services all departments, from admission marketing to alumni relations, and personalization is a key aspect of their marketing strategy. Tune in to learn more about how personalization and visual language can help institutions succeed in higher education marketing.

Connect with Dominic Monte: https://www.linkedin.com/in/dominic-j-monte/

Visit Concept3D.com to learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions

Welcome to the Higher Ed Demand Gen podcast, hosted by Concept 3d. On this episode, we welcome Michael Horn, co-founder of the Clayton Christensen Institution for Disruptive Innovation, adjunct lecturer, and author of the book "Choosing College: How to Make Better Learning Decisions Throughout Your Life." Michael shares his insights on higher education, including the importance of understanding the "jobs to be done" that students hire colleges to do and how this framework can inform institutions on how to design programs, reach out to students, and ensure success and fit for both parties. Join us as we delve into the boundless possibility of higher education and the impact it has on shaping the future.

Connect with Michael: https://www.linkedin.com/in/michaelbhorn/

Visit Concept3D.com to learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions

The host of the podcast, Shiro, is joined by guest speaker Danielle Ford, an award-winning content strategist and marketer, who is currently serving as Assistant Director for Digital Content Strategy at Kean University. Danielle shares her love for the higher education culture and community, where mentoring is a core part of the mission and everyone is committed to student success and academic excellence. Danielle also talks about her role as a digital content strategist, where she contributes to the university's narrative by creating compelling brand stories and marketing messages.

Connect with Danielle Ford: https://www.linkedin.com/in/danielledeniseford/

Visit Concept3D.com to learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions

Welcome to the HigherEd Demand Gen podcast, hosted by Concept3D. On this podcast, we discuss marketing topics on creating and capturing demand in higher education. Our guest speaker today is Gil Rogers, a leader in higher education enrollment management and marketing, currently serving as the head of marketing at EdSights. Gil shares his passion for the industry and how he has been dedicated to connecting students with opportunities for over 10 years. With a focus on demographic shifts, post-covid isolation challenges, and financial markets, this podcast is a must-listen for anyone working in higher education.

Connect with Gil: https://www.linkedin.com/in/gilrogers/

Visit Concept3D.com to learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions

The Higher Ed Demand Gen Podcast, hosted by Concept3D, is a podcast that discusses higher education marketing topics on creating and capturing demand. On this episode, host Shiro interviews Brian Piper, an author, web 3.0 educator, speaker, and content marketer who currently serves as the Director of Content Strategy and Assessment at the University of Rochester. Brian shares his wealth of knowledge on content marketing in higher education and the outcomes that result from good content marketing. He discusses how he helped improve website traffic at the University of Rochester by analyzing data and identifying what content was working and what wasn't. He implemented changes to make the content more effective, resulting in a doubling of website traffic in his first year on the job.

Connect with Brian: https://www.linkedin.com/in/brianwpiper/

Learn more about Concept3D's Interactive Maps, Localist Events Calendar, and Virtual Tour at Concept3D.com

Welcome to the Higher Ed Demand Gen podcast, hosted by Concept3D. On this show, we explore topics in higher education marketing, focusing on creating and capturing demand. Our guest speaker, Ryan Wilson, founder and CEO of Team Trust Production, joins us to discuss how higher education can better market their accessibility and accommodations for students with disabilities. Tune in as we delve into the importance of transparency and how it can impact the future of education for all students. 

Visit Concept3D.com to learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions.

Connect with Ryan Wilson: https://www.linkedin.com/in/ryan-wilson-trust/

Erin Stine is a EdTech Partner | Creative Leader | Lifetime Explorer.  Motimatic is higher ed’s marketing-for-good behavioral science company. They combine science-backed strategies with data-driven digital marketing to enable more students to take action and succeed throughout their educational journeys. In this episode, Erin shares how her team helps Higher Ed Institutions leverage social media in the RIGHT way to nurture students in a way they want to learn and make the best decision.

Connect with Jarreth from St. Cloud State university in Minnesota on LinkedIn: https://www.linkedin.com/in/jjmartina94/

Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.

Visit Concept3D.com to learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions.

In this episode, we welcome Jarreth Joshua Martina, a higher education admissions expert with over a decade of experience in international recruitment. Join us as we delve into the world of international admissions and learn about the unique challenges and opportunities that come with recruiting students from around the globe. Jarreth will share insights on how to effectively market your institution to international students, navigate cultural differences, and overcome common obstacles in the admissions process. Whether you're new to international recruitment or a seasoned pro, you won't want to miss this thought-provoking conversation on the importance of diversity and inclusivity in higher education.

Connect with Jarreth from St. Cloud State university in Minnesota on LinkedIn: https://www.linkedin.com/in/jjmartina94/

Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.

Visit Concept3D.com to learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions.

Mike Gombita is currently the Assistant Director of Alumni Engagement at Misericordia University and is passionate about Content Creation and Higher Ed Marketing.  Mike actually attended Misericordia University and worked his way up from a student employee, and is passionate about engaging Alumni through video storyteling.

Connect with Mike: https://www.linkedin.com/in/mikegombita/

Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.

Visit Concept3D.com to learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions.