The Higher Ed Demand Gen Podcast, hosted by Concept3D, is a podcast that discusses higher education marketing topics on creating and capturing demand. On this episode, host Shiro interviews Brian Piper, an author, web 3.0 educator, speaker, and content marketer who currently serves as the Director of Content Strategy and Assessment at the University of Rochester. Brian shares his wealth of knowledge on content marketing in higher education and the outcomes that result from good content marketing. He discusses how he helped improve website traffic at the University of Rochester by analyzing data and identifying what content was working and what wasn't. He implemented changes to make the content more effective, resulting in a doubling of website traffic in his first year on the job.

Connect with Brian: https://www.linkedin.com/in/brianwpiper/

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