Welcome to the Higher Ed Demand Gen podcast, hosted by Concept 3d. On this episode, we welcome Michael Horn, co-founder of the Clayton Christensen Institution for Disruptive Innovation, adjunct lecturer, and author of the book "Choosing College: How to Make Better Learning Decisions Throughout Your Life." Michael shares his insights on higher education, including the importance of understanding the "jobs to be done" that students hire colleges to do and how this framework can inform institutions on how to design programs, reach out to students, and ensure success and fit for both parties. Join us as we delve into the boundless possibility of higher education and the impact it has on shaping the future.

Connect with Michael: https://www.linkedin.com/in/michaelbhorn/

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