With the rise of the "death of inquiry", how are higher ed institutions gathering data on their prospective students? Mike tells us how colleges must now focus on personalization and transparency in creating effective marketing campaigns that resonate with students.

Tune in to this episode to discover how colleges can navigate the "death of inquiry" and leverage digital marketing to attract and retain students.

Connect with Mike: https://www.linkedin.com/in/mikesklens/

In this episode of the Higher Ed Demand Gen Podcast, hosted by Concept 3D, Shiro Hatori speaks with Elliot Talbert Goldstein, Director of Digital Strategy in the Division of Professional Studies at U M B C (University of Maryland Baltimore County). Elliot discusses the unique aspects of his division, which is focused on creating new programs that meet the needs of non-traditional and professional graduate students, while also connecting with the community and creating extension programs. He shares the importance of face-to-face learning and networking, as well as the division's focus on community and regional needs. The episode is sponsored by Concept3D, a technology company that fosters connections through technology by leveraging the power of events and location. Listen now to learn more about the cutting-edge programs and strategies that are shaping the future of higher education.

Connect with Elliot: https://www.linkedin.com/in/elliotmtg/

The Higher Ed Demand Gen Podcast is a show that aims to help higher education marketing leaders share knowledge about learning strategies and tactics that are relevant today. In each episode, the host, Shiro, and a guest speaker discuss marketing topics around creating and capturing demand in higher education. The podcast is sponsored by Concept3D, a company that leverages the power of events and location to elevate the way businesses connect with their community.

Throughout the conversation, the guests touch on different marketing strategies and tactics that can help higher education institutions attract and retain students. They discuss the importance of creating an inclusive environment, using technology to enhance the student experience, and building strong relationships with prospective and current students.

Visit Concept3D.com to learn about out how we may help your institution.

In this episode of the Higher Ed Demand Gen podcast, the guest speaker Eric Corriel, digital strategy director at the School of Visual Arts, discusses his background and responsibilities, including managing the institution's website. He highlights the importance of showcasing student work and using a community-led design approach for website redesigns, which involves gathering insights from all departments in the institution. This will result in a better website in the end. Viewers will learn valuable tips and insights on marketing in higher education and website management.

Connect with Eric Corriel: https://www.linkedin.com/in/ericcorriel/

Visit Concept3D.com to learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions

In this episode, host Shiro interviews Joshua Charles, Director of Web Strategy and Technology at Rutgers Business School. They discuss the importance of creating personas and using data to inform marketing strategies in higher ed. Joshua shares insights into how his team approaches web analytics and sets KPIs based on strategic objectives like enrollment and brand visibility. They also talk about the role of collaboration and building relationships across different units and schools within Rutgers University to support marketing goals.

Listeners will gain practical advice on how to create effective marketing campaigns for higher ed, including using website strategy and analytics to target specific audiences and measuring success through KPIs. They will also learn about the benefits of collaboration and networking within the higher ed community to stay up-to-date with industry trends and best practices.

Overall, this episode provides valuable insights and practical tips for higher education marketing leaders looking to improve their demand generation strategies and tactics. Tune in to learn from Joshua's expertise and elevate your marketing game in higher ed.

Connect with Joshua: https://www.linkedin.com/in/joshuacharles/

Visit Concept3D.com to learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions

Welcome to the Higher Ed Demand Gen Podcast, hosted by Concept3D. In this podcast, we discuss marketing strategies for creating and capturing demand in higher education. Our guest speaker in this episode is Dr. Kevin Bradley, the Director of Graduate Professional Development at Morgan State University. Dr. Bradley shares his insights into the assumptions around graduate students and the need for resources to help them navigate the academic and professional worlds. He also discusses the successful workshop series that he spearheaded for the graduate school and shares his learnings around marketing and registration. Concept3D's mission to foster connections through technology by leveraging the power of events and locations is also highlighted, and listeners are encouraged to reach out to Concept3D for an updated interactive map, virtual tour, or centralized events calendar for their school. Join us as we explore the world of higher ed demand generation with Concept3D on this podcast.

Connect with Kevin: https://www.linkedin.com/in/drkevin-bradley/

Visit Concept3D.com to learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions

In this episode, host Shiro interviews Dominic Monte, the creative director and design strategist at Ursinus College, and an adjunct instructor on advanced web design and strategy. They discuss the importance of personalization in higher education marketing, and how it can help institutions stand out from the noise of other schools' viewbooks. Dominic also shares his thoughts on the importance of a consistent visual language across all departments, and how it helps simplify and tell the story of the institution. As a smaller school, Ursinus College's communication and marketing team services all departments, from admission marketing to alumni relations, and personalization is a key aspect of their marketing strategy. Tune in to learn more about how personalization and visual language can help institutions succeed in higher education marketing.

Connect with Dominic Monte: https://www.linkedin.com/in/dominic-j-monte/

Visit Concept3D.com to learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions

Welcome to the Higher Ed Demand Gen podcast, hosted by Concept 3d. On this episode, we welcome Michael Horn, co-founder of the Clayton Christensen Institution for Disruptive Innovation, adjunct lecturer, and author of the book "Choosing College: How to Make Better Learning Decisions Throughout Your Life." Michael shares his insights on higher education, including the importance of understanding the "jobs to be done" that students hire colleges to do and how this framework can inform institutions on how to design programs, reach out to students, and ensure success and fit for both parties. Join us as we delve into the boundless possibility of higher education and the impact it has on shaping the future.

Connect with Michael: https://www.linkedin.com/in/michaelbhorn/

Visit Concept3D.com to learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions

The host of the podcast, Shiro, is joined by guest speaker Danielle Ford, an award-winning content strategist and marketer, who is currently serving as Assistant Director for Digital Content Strategy at Kean University. Danielle shares her love for the higher education culture and community, where mentoring is a core part of the mission and everyone is committed to student success and academic excellence. Danielle also talks about her role as a digital content strategist, where she contributes to the university's narrative by creating compelling brand stories and marketing messages.

Connect with Danielle Ford: https://www.linkedin.com/in/danielledeniseford/

Visit Concept3D.com to learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions

Welcome to the HigherEd Demand Gen podcast, hosted by Concept3D. On this podcast, we discuss marketing topics on creating and capturing demand in higher education. Our guest speaker today is Gil Rogers, a leader in higher education enrollment management and marketing, currently serving as the head of marketing at EdSights. Gil shares his passion for the industry and how he has been dedicated to connecting students with opportunities for over 10 years. With a focus on demographic shifts, post-covid isolation challenges, and financial markets, this podcast is a must-listen for anyone working in higher education.

Connect with Gil: https://www.linkedin.com/in/gilrogers/

Visit Concept3D.com to learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions