Higher Ed Demand Gen Podcast

In this episode, Shiro interviews Ryan Morabito, Ryan shares his insights on how higher education institutions can use dashboards to elevate their marketing function. He discusses the importance of measuring and tracking key metrics, how to communicate effectively with leadership, and how to use data to make informed decisions.

Here are some of the key takeaways from the episode:

Connect with Ryan on LinkedIn: https://www.linkedin.com/in/colleges/

Jordan Prewitt, the Associate Director of Special Events at University of Tennessee, joins us to talk about how to grow your engagement with webinars!

Connect with Jordan on LinkedIn -- https://www.linkedin.com/in/jordanprewittutk/

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Katie Grennell, an Accessibility Strategist at Anthology and an adjunct professor at Buffalo State College, talks about the importance of freedom and autonomy in teaching and the need for accessibility to be integrated into every aspect of universal design. She discusses the initiatives taken by higher education to create a more inclusive and diverse environment but notes that accessibility is often left out of these initiatives. The speakers also talk about the importance of digital accessibility specialists beyond the disability services office in schools, and their experiences with accessibility offices in universities.

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With the rise of the "death of inquiry", how are higher ed institutions gathering data on their prospective students? Mike tells us how colleges must now focus on personalization and transparency in creating effective marketing campaigns that resonate with students.

Tune in to this episode to discover how colleges can navigate the "death of inquiry" and leverage digital marketing to attract and retain students.

Connect with Mike: https://www.linkedin.com/in/mikesklens/

In this episode of the Higher Ed Demand Gen Podcast, hosted by Concept 3D, Shiro Hatori speaks with Elliot Talbert Goldstein, Director of Digital Strategy in the Division of Professional Studies at U M B C (University of Maryland Baltimore County). Elliot discusses the unique aspects of his division, which is focused on creating new programs that meet the needs of non-traditional and professional graduate students, while also connecting with the community and creating extension programs. He shares the importance of face-to-face learning and networking, as well as the division's focus on community and regional needs. The episode is sponsored by Concept3D, a technology company that fosters connections through technology by leveraging the power of events and location. Listen now to learn more about the cutting-edge programs and strategies that are shaping the future of higher education.

Connect with Elliot: https://www.linkedin.com/in/elliotmtg/

The Higher Ed Demand Gen Podcast is a show that aims to help higher education marketing leaders share knowledge about learning strategies and tactics that are relevant today. In each episode, the host, Shiro, and a guest speaker discuss marketing topics around creating and capturing demand in higher education. The podcast is sponsored by Concept3D, a company that leverages the power of events and location to elevate the way businesses connect with their community.

Throughout the conversation, the guests touch on different marketing strategies and tactics that can help higher education institutions attract and retain students. They discuss the importance of creating an inclusive environment, using technology to enhance the student experience, and building strong relationships with prospective and current students.

Visit Concept3D.com to learn about out how we may help your institution.

In this episode of the Higher Ed Demand Gen podcast, the guest speaker Eric Corriel, digital strategy director at the School of Visual Arts, discusses his background and responsibilities, including managing the institution's website. He highlights the importance of showcasing student work and using a community-led design approach for website redesigns, which involves gathering insights from all departments in the institution. This will result in a better website in the end. Viewers will learn valuable tips and insights on marketing in higher education and website management.

Connect with Eric Corriel: https://www.linkedin.com/in/ericcorriel/

Visit Concept3D.com to learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions

In this episode, host Shiro interviews Joshua Charles, Director of Web Strategy and Technology at Rutgers Business School. They discuss the importance of creating personas and using data to inform marketing strategies in higher ed. Joshua shares insights into how his team approaches web analytics and sets KPIs based on strategic objectives like enrollment and brand visibility. They also talk about the role of collaboration and building relationships across different units and schools within Rutgers University to support marketing goals.

Listeners will gain practical advice on how to create effective marketing campaigns for higher ed, including using website strategy and analytics to target specific audiences and measuring success through KPIs. They will also learn about the benefits of collaboration and networking within the higher ed community to stay up-to-date with industry trends and best practices.

Overall, this episode provides valuable insights and practical tips for higher education marketing leaders looking to improve their demand generation strategies and tactics. Tune in to learn from Joshua's expertise and elevate your marketing game in higher ed.

Connect with Joshua: https://www.linkedin.com/in/joshuacharles/

Visit Concept3D.com to learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions