In this episode, host Shiro interviews Joshua Charles, Director of Web Strategy and Technology at Rutgers Business School. They discuss the importance of creating personas and using data to inform marketing strategies in higher ed. Joshua shares insights into how his team approaches web analytics and sets KPIs based on strategic objectives like enrollment and brand visibility. They also talk about the role of collaboration and building relationships across different units and schools within Rutgers University to support marketing goals.

Listeners will gain practical advice on how to create effective marketing campaigns for higher ed, including using website strategy and analytics to target specific audiences and measuring success through KPIs. They will also learn about the benefits of collaboration and networking within the higher ed community to stay up-to-date with industry trends and best practices.

Overall, this episode provides valuable insights and practical tips for higher education marketing leaders looking to improve their demand generation strategies and tactics. Tune in to learn from Joshua's expertise and elevate your marketing game in higher ed.

Connect with Joshua: https://www.linkedin.com/in/joshuacharles/

Visit Concept3D.com to learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions