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Ep.49: Centralization of Marketing and Branding, and Why Trust is The Most Important KPI // Higher Ed Demand Gen - Isaac Munoz
Isaac Munoz is the Associate Vice President of Marketing, Strategy & Insights at Texas A&M University. Since he began at the University, he has made it his mission to centralize marketing and branding.
This is no easy task, but by doing the hard work upfront, Isaac believes that they will set themselves up for greater benefits down the line.
Some of the most important KPIs are trust, loyalty, and community. But how do you measure such lofty ideas and what can you do to actually improve those metrics?
In this episode, we talk all that and more!
Connect with Isaac on Linkedin at: https://www.linkedin.com/in/isaac-i-munoz-ph-d-488b076/
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By Concept3D
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Isaac Munoz is the Associate Vice President of Marketing, Strategy & Insights at Texas A&M University. Since he began at the University, he has made it his mission to centralize marketing and branding.
This is no easy task, but by doing the hard work upfront, Isaac believes that they will set themselves up for greater benefits down the line.
Some of the most important KPIs are trust, loyalty, and community. But how do you measure such lofty ideas and what can you do to actually improve those metrics?
In this episode, we talk all that and more!
Connect with Isaac on Linkedin at: https://www.linkedin.com/in/isaac-i-munoz-ph-d-488b076/