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Ep. 55: The Future Role of The CMO in Higher Ed // Higher Ed Demand Gen - Rob Zinkan
Rob Zinkan is the Vice President for Marketing Leadership at RHB, a higher ed consultancy company with over 30 years of experience.
In today’s episode, we cover how the role of the CMO is changing in Higher Ed. After conducting a study of 108 strategic plans in higher ed, Rob found that the top 16 had similar goals, in quantity and quality. What these goals and how they are conducted makes all the difference in these high performing schools.
Connect with Rob on Linkedin: https://www.linkedin.com/in/robzinkan/
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Rob Zinkan is the Vice President for Marketing Leadership at RHB, a higher ed consultancy company with over 30 years of experience.
In today’s episode, we cover how the role of the CMO is changing in Higher Ed. After conducting a study of 108 strategic plans in higher ed, Rob found that the top 16 had similar goals, in quantity and quality. What these goals and how they are conducted makes all the difference in these high performing schools.
Connect with Rob on Linkedin: https://www.linkedin.com/in/robzinkan/