Higher Ed Demand Gen Podcast

By Concept3D

Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now... more

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FAQs about Higher Ed Demand Gen Podcast:

How many episodes does Higher Ed Demand Gen Podcast have?

The podcast currently has 131 episodes available.

Higher Ed Demand Gen Podcast episodes:

August 13, 2024 Ep. 101: How Higher Ed Institutions Can Get The Most Out Of Their Digital Marketing Agency // Higher Ed Demand Gen - Jess Lanning
Are you making the most of your digital marketing partners and agencies?
Jess Lanning has worked for both Higher Ed Institutes and now digital marketing agencies, so she knows both sides. From her experience, most higher ed institutions treat their agencies like order takers, and not strategic partners.
Because of this, many universities are missing out on the full potential of their digital marketing efforts.
So how can we begin to nurture that relationship, so that we can reap even bigger benefits from our digital marketing efforts?
Connect with Jess Lanning on Linkedin: https://www.linkedin.com/in/jess-lanning-19194817a/
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32min
August 06, 2024 Ep.100: Confessions of a Higher Ed CMO & The Inevitable Enrollment Cliff // Higher Ed Demand Gen - Jamie Hunt
Jamie is the host of Confessions of a Higher Ed CMO, which is a rapidly growing podcast where she shares her experience and insights.
After working internally for years, she has opened up Solve Higher Ed Marketing, where she helps institutions create innovative and transformative solutions custom designed to make your marketing and branding more efficient, effective and creative.
We discuss the challenges CMOs face in the current landscape, and how what she sees coming with the enrollment cliff.
Connect with Jamie Hunt on Linkedin: https://www.linkedin.com/in/jaimehunt/
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32min
July 30, 2024 Ep.99: Why Even Big Name Schools Need To Worry About Brand // Higher Ed Demand Gen - Catherine Tolleson
Catherine Tolleson is the brand manager at Texas A&M, and her focus is on creating a long lasting brand that actually speaks to their prospective students.
With the enrollment cliff arriving, how are you changing messaging and reaching potential students? Desires and outcomes for studnets have changed, and if you’re messaging hasn’t changed then you will see enrollment continue to drop.
That’s why being a dramaturg (research assistant to a theatre director) is so valuable. Obsessing over your audience and what you can do for THEM, is the mindset you need to succeed in Higher Ed Marketing.
Connect with Catherine Tolleson on Linkedin: https://www.linkedin.com/in/catherine-tolleson/
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25min
July 23, 2024 Ep.98: Future Proofing Your Institution & Improving UX Experience During Application Process // Higher Ed Demand Gen - Blair Lee
Website redesigns are a common occurence in higher ed institutions. However, they often are not acheiving the true goal of the redesign, which is to make it easy for prospective students to connect, and enroll with that institution.
Blair Lee has been a part of many website redesigns, and has found that ease of use, and focusing on language that speaks to your prospective students is paramount.
We will go over some of those strategies for improving your website, as well as how institutions should think about future proofing.
Connect with Blair Lee on Linkedin: https://www.linkedin.com/in/leeblairt/
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35min
July 16, 2024 Ep.97: The Power of Higher Ed Branding & How That Can Lead To Double Digit Growth // Higher Ed Demand Gen - Meloney Linder
If you are not focusing on your institution’s branding, then you are missing out on tons of potential students.
Most marketers understand the importance of branding, but it’s often difficult to know how to implement. Even worse, we may not even know how to measure the impact of branding!
That’s why we have Meloney Linder, from University of North Dakota, to share how she has been able to do exactly that.
Connect with Meloney on Linkedin: https://www.linkedin.com/in/meloney-golombiecki-linder-ma-0730b96/
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25min
July 09, 2024 Ep.96: How To Re-Engineer Anti-Melt Campaigns & Recruiting International Students Successfully - Scott Cline & Shiraz Chavan
Summer melt has been an issue in Higher Ed for as long as the institutions have existed. But it has increased significantly since COVID.
What changes and tactics are higher ed institutions taking to tackle this issue?
This week we have a chat with Scott Cline & Shiraz Chavan of CCA (California College of the Arts) who have developed new systems and strategies to help fight off summer melt! As well as their strategy for recruiting international students successfully.
Connect with Scott on Linkedin: https://www.linkedin.com/in/scottcline/
Connect with Shiraz on Linkedin: https://www.linkedin.com/in/shiraz-chavan-ba481712/
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37min
June 26, 2024 Ep.95: How IT & Student Affairs Join Forces To Create A Better Student Experience // Higher Ed Demand Gen - Paul Schantz
Higher Ed institutions are notorious for having silos. This creates a lack of communication across the institution that ultimately holds it back from it’s full potential.
But not at CSUN. Paul Schantz is the Director of Web & Technology at CSUN, but is a big part of the marketing and students affair department.
That’s because IT can provide valuable insights for Student Affairs, which will then inform marketing decisions down the line.
Let us know what you think of this episode.
Connect with Paul Schantz on Linkedin: https://www.linkedin.com/in/paulschantz/
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38min
June 18, 2024 Ep.94: How To Retain Student Interest Through Summer // Higher Ed Demand Gen - Webinar
Learn how to reduce melt over the summer with our special webinar, guests include Kelly Nolin, Rakin Hall, and Jeff Ebbing.
We cover what the biggest struggles are, what has changed, and which strategies are working currently to help solve this issue.
Connect with Kelly Nolin: https://www.linkedin.com/in/kelly-nolin-7b99a040/
Connect with Rakin Hall: https://www.linkedin.com/in/rakin-“rock”-hall-m-ed-04476435/
Connect with Jeff Ebbing: https://www.linkedin.com/in/jeffebbing/
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50min
May 21, 2024 Ep.93: Practical Advice For Smaller & Regional Institutions // Higher Ed Demand Gen - Bart Caylor
What makes your university one of a kind? And are you actually communicating that through your website and marketing efforts?
Bart Caylor has seen first hand how universities who harness their unique selling proposition, dramatically increase their enrollment. EVEN if they are a smaller institution.
Bart Caylor is the founder of Caylor Solutions and the host of the Higher Ed Marketer. With over 24 years of experience in the Higher Ed space, Bart has seen all the changes, and more importantly, what hasn’t changed.
Connect with Bart Caylor on Linkedin: https://www.linkedin.com/in/bartcaylor/
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32min
May 14, 2024 Ep.92: Why Higher Ed Marketing NEEDS To Be A Part of the Strategic Planning // Higher Ed Demand Gen - Megan Horton
Megan Horton is the Interim AVP of Brand Management at Oklahoma State University.
She has launched Oklahoma State University’s “We are Land-Grant” strategic plan in fall 2022 generating enthusiasm and engagement across internal and external constituents.
We deep dive into why marketing and communications NEED to be involved in the Strategic Plan for the College.
Connect with Megan on Linkedin: https://www.linkedin.com/in/meganhorton/
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26min

FAQs about Higher Ed Demand Gen Podcast:

How many episodes does Higher Ed Demand Gen Podcast have?

The podcast currently has 131 episodes available.