Higher Ed Demand Gen Podcast

Higher Ed Demand Gen Podcast

By Concept3DBusinessMarketing
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Higher Ed Demand Gen Podcast episodes

  • Ep. 106: Why We Should Break The Habit of Overpricing & Over-discounting Tuition // Higher Ed Demand Gen - Emily Coleman

    Recent data shows that on average, private institutions discount their tuition price 55%. This means on average students are paying 44% of the advertised price of tuition at private institutions.

    This has numerous negative effects and is contributing to the erosion of the middle class in Higher Ed.
    Emily Coleman shares her insights on what this means for institutions now and why it’s in the best interest for Higher Ed to remedy this issue.
    Connect with Emily Coleman on Linkedin: https://www.linkedin.com/in/emily-chase-coleman-95062779/

    27 min
  • Ep. 105: Launching A Central Marketing Podcast & What it Means to be a Senior Marketing Leader // Higher Ed Demand Gen - Nate Jorgensen

    Podcasts are on of the greatest marketing opportunities of the modern age. You see them everywhere, after all this is a podcast too!

    But how can you take advantage of this medium as a higher ed institution? Well that’s wheat Nate Jorgensen is here to share. Nate is the Senior Director of Marketing at Miami University and goes over their whole strategy.
    Lastly, we discuss what it means to be a senior marketing leader in today’s landscape. And the answer will shock you.
    Connect with Nate Jorgensen on Linkedin: https://www.linkedin.com/in/jorgensennate/

    47 min
  • Ep. 104: How To Use Your Main Campus Account To Drive Traffic To Other Campuses // Higher Ed Demand Gen - Noelle Seybert

    Social media marketing is often undervalued in Higher Ed. It’s not always easy to see how posting on Instagram, Facebook, or Linkedin is helping the institution.

    But that is simply not true. As Noelle Seybert notes in our conversation, it’s about finding the story in the data. And there is a LOT of data you can track on social media.
    In fact she has been able to use the main campus account to drive traffic to all the other campuses, increasing enrollment and student engagement.
    Connect with Noelle Seybert on Linkedin: https://www.linkedin.com/in/noelleseybert/

    40 min
  • Ep. 103: Re-Engineering Anti-Melt Campaigns to Maximize Yield // Higher Ed Demand Gen - Kelly Nolin

    Melt has been a common issue in Higher Ed, but solutions are few and far between.

    Kelly Nolin has taken new initiatives to tackle melt. And one of the solutions, to no one’s surprise, is breaking down silos.
    But what else can you do to combat melt? Listen to the full episode and find out more.
    Connect with Kelly Nolin on Linkedin: https://www.linkedin.com/in/kelly-nolin-7b99a040/

    26 min
  • Ep. 102: How To Increase Gender Parity & Why Even Engineering Schools Need Marketing // Higher Ed Demand Gen - Caroline Harrah

    Gender Parity is a huge issue especially in engineering schools, and CU Boulder is no different. That’s why Caroline Harrah has made it a priority to tackle this issue head on, starting with K-12 programs that expose students to engineering programs.

    But that’s not all, Caroline still heads the marketing efforts for CU Boulder’s College of Engineering & Applied Science. Given the looming enrollment cliff and the decline of graduate enrollment, storytelling and positioning has never been more important in Higher Ed marketing.
    Connect with Caroline Harrah on Linkedin: https://www.linkedin.com/in/caroline-harrah/

    34 min
  • Ep. 101: How Higher Ed Institutions Can Get The Most Out Of Their Digital Marketing Agency // Higher Ed Demand Gen - Jess Lanning

    Are you making the most of your digital marketing partners and agencies?

    Jess Lanning has worked for both Higher Ed Institutes and now digital marketing agencies, so she knows both sides. From her experience, most higher ed institutions treat their agencies like order takers, and not strategic partners.
    Because of this, many universities are missing out on the full potential of their digital marketing efforts.
    So how can we begin to nurture that relationship, so that we can reap even bigger benefits from our digital marketing efforts?
    Connect with Jess Lanning on Linkedin: https://www.linkedin.com/in/jess-lanning-19194817a/

    32 min
  • Ep.100: Confessions of a Higher Ed CMO & The Inevitable Enrollment Cliff // Higher Ed Demand Gen - Jamie Hunt

    Jamie is the host of Confessions of a Higher Ed CMO, which is a rapidly growing podcast where she shares her experience and insights.

    After working internally for years, she has opened up Solve Higher Ed Marketing, where she helps institutions create innovative and transformative solutions custom designed to make your marketing and branding more efficient, effective and creative.
    We discuss the challenges CMOs face in the current landscape, and how what she sees coming with the enrollment cliff.
    Connect with Jamie Hunt on Linkedin: https://www.linkedin.com/in/jaimehunt/

    32 min
  • Ep.99: Why Even Big Name Schools Need To Worry About Brand // Higher Ed Demand Gen - Catherine Tolleson

    Catherine Tolleson is the brand manager at Texas A&M, and her focus is on creating a long lasting brand that actually speaks to their prospective students.

    With the enrollment cliff arriving, how are you changing messaging and reaching potential students? Desires and outcomes for studnets have changed, and if you’re messaging hasn’t changed then you will see enrollment continue to drop.
    That’s why being a dramaturg (research assistant to a theatre director) is so valuable. Obsessing over your audience and what you can do for THEM, is the mindset you need to succeed in Higher Ed Marketing.
    Connect with Catherine Tolleson on Linkedin: https://www.linkedin.com/in/catherine-tolleson/

    25 min
  • Ep.98: Future Proofing Your Institution & Improving UX Experience During Application Process // Higher Ed Demand Gen - Blair Lee

    Website redesigns are a common occurence in higher ed institutions. However, they often are not acheiving the true goal of the redesign, which is to make it easy for prospective students to connect, and enroll with that institution.

    Blair Lee has been a part of many website redesigns, and has found that ease of use, and focusing on language that speaks to your prospective students is paramount.
    We will go over some of those strategies for improving your website, as well as how institutions should think about future proofing.
    Connect with Blair Lee on Linkedin: https://www.linkedin.com/in/leeblairt/

    35 min
  • Ep.97: The Power of Higher Ed Branding & How That Can Lead To Double Digit Growth // Higher Ed Demand Gen - Meloney Linder

    If you are not focusing on your institution’s branding, then you are missing out on tons of potential students.

    Most marketers understand the importance of branding, but it’s often difficult to know how to implement. Even worse, we may not even know how to measure the impact of branding!
    That’s why we have Meloney Linder, from University of North Dakota, to share how she has been able to do exactly that.
    Connect with Meloney on Linkedin: https://www.linkedin.com/in/meloney-golombiecki-linder-ma-0730b96/

    25 min

About Higher Ed Demand Gen Podcast

From the publisher's feed

Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.