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Ep.99: Why Even Big Name Schools Need To Worry About Brand // Higher Ed Demand Gen - Catherine Tolleson
Catherine Tolleson is the brand manager at Texas A&M, and her focus is on creating a long lasting brand that actually speaks to their prospective students.
With the enrollment cliff arriving, how are you changing messaging and reaching potential students? Desires and outcomes for studnets have changed, and if you’re messaging hasn’t changed then you will see enrollment continue to drop.
That’s why being a dramaturg (research assistant to a theatre director) is so valuable. Obsessing over your audience and what you can do for THEM, is the mindset you need to succeed in Higher Ed Marketing.
Connect with Catherine Tolleson on Linkedin: https://www.linkedin.com/in/catherine-tolleson/
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By Concept3D
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Catherine Tolleson is the brand manager at Texas A&M, and her focus is on creating a long lasting brand that actually speaks to their prospective students.
With the enrollment cliff arriving, how are you changing messaging and reaching potential students? Desires and outcomes for studnets have changed, and if you’re messaging hasn’t changed then you will see enrollment continue to drop.
That’s why being a dramaturg (research assistant to a theatre director) is so valuable. Obsessing over your audience and what you can do for THEM, is the mindset you need to succeed in Higher Ed Marketing.
Connect with Catherine Tolleson on Linkedin: https://www.linkedin.com/in/catherine-tolleson/