Higher Ed Demand Gen Podcast

Join us for an enlightening conversation with Paul Schantz, a seasoned IT leader at California State University, Northridge (CSUN), as we delve into the critical intersections of accessibility, technology, and student success in today’s higher education landscape. This episode unpacks the upcoming ADA compliance deadline, CSUN’s proactive approach to digital accessibility, and the transformative potential of AI.Discover how institutions are preparing for the 2026 ADA deadline, ensuring all digital content adheres to WCAG 2.1 AA guidelines. Learn about CSUN’s robust procurement process, designed to guarantee that all technology meets rigorous accessibility standards, and how they partner with vendors to drive inclusive solutions.We also explore the burgeoning role of AI in higher education, focusing on its potential to enhance student engagement and data analysis. Paul shares insights into CSUN’s AI task force, highlighting how AI tools can be leveraged to improve retention, graduation rates, and overall student experience.Connect with Paul Schantz on Linkedin: https://www.linkedin.com/in/paulschantz/

The Strategic Evolution of Higher Ed Marketing: From Cost to InvestmentJoin us for a fascinating conversation with a seasoned higher education veteran, whose 40-year career mirrors the evolution of marketing in academia, Terry Flannery! This episode delves into the critical shift from viewing marketing as a mere expense to recognizing its strategic importance as a driver of institutional success. Discover how marketing has moved from the periphery to the core of university strategy, and learn why a cabinet-level leader should ideally oversee this vital function. We explore the essential reframing of marketing as an investment, akin to endowments or infrastructure, demanding upfront commitment but promising substantial returns. Connect with Terry on Linkedin: https://www.linkedin.com/in/teresa-flannery-ph-d-2860b428/

Here are the CASE Insights Framework for Brand and Reputation Metrics in Education. Those at CASE member institutions can learn about the framework and even submit examples of the measures they use at their institutions.

Non-members can reach out to me at [email protected] and Terry can share more about the framework and the benefits of membership.

Join us in this episode as we speak with Valerie Kelly, a marketing leader who's tackling the challenges and triumphs of higher education marketing as a one person marketing leader.Discover what it's like to be a one-person marketing team within a university college, and how to effectively drive engagement and visibility.Valerie shares her experiences in transitioning from the nonprofit sector to higher education, and the unique challenges of managing a broad range of marketing responsibilities.Learn how she's leveraging storytelling to highlight student and faculty successes, and the strategic shift from print to digital marketing they’ve undertaken at Sacramento State College of Business.Connect with Valerie on Linkedin: https://www.linkedin.com/in/vjkelly/

Are you a higher ed marketer struggling to keep up with the ever-evolving world of social media? This episode offers valuable insights and practical strategies for navigating the challenges and maximizing your impact. We delve into the crucial role of social media in building brand reputation and fostering authentic community engagement.Discover why organic social media is far from dead and how it can work in harmony with paid campaigns. We discuss the need to elevate the social media manager role within institutions, advocating for dedicated expertise and strategic thinking rather than treating it as an afterthought.Learn how to build a collaborative team, even without direct reports, by leading with influence and fostering strong relationships across campus. We also explore effective strategies for managing content requests and providing constructive feedback to colleagues.Plus, we emphasize the importance of creating shareable content that transcends platforms, focusing on engagement as a key metric, and establishing long-term goals to guide your social media efforts. https://www.josieahlquist.com/digital-community-building-cohort/Connect with Jenny Li Fowler on Linkedin:https://www.linkedin.com/in/jennylifowler/

Want to create truly transformative educational experiences that drive enrollment? This episode dives into the power of industry-immersive education and experiential marketing in higher ed.We explore how partnering with iconic brands and industry experts can create unparalleled learning opportunities for students.Discover how BrandEd, through collaborations with organizations like Vogue, The New York Times, and Manchester City, delivers hands-on projects, behind-the-scenes access, and invaluable industry connections. Plus, we explore the crucial role of word-of-mouth marketing and how creating exceptional student experiences can lead to viral promotion and increased enrollment.Connect with Brandon Busteed on Linkedin:https://www.linkedin.com/in/busteed/

Are silos hindering your higher ed marketing efforts? Do you want to maximize your impact and drive enrollment? This episode is a must-listen for higher ed marketers seeking practical strategies and actionable insights.

We dive into the importance of breaking down departmental silos and fostering stronger collaboration across campus. Learn how data-driven decision-making can transform your marketing strategies, allowing you to pinpoint areas for improvement and allocate resources effectively.

Discover how to focus your efforts on institutional priorities like enrollment, advancement, and reputation, and why building strong relationships with colleagues is essential for success. We also explore the critical role of marketing at the cabinet level and how a strategic marketing presence can influence key institutional decisions.

Plus, we emphasize the importance of treating your website as your most valuable admissions tool, optimizing it to attract and engage prospective students.

Connect with Shane Baglini on Linkedin: https://www.linkedin.com/in/shanebaglini/

Want to create higher ed content that truly resonates? This episode dives into the power of authenticity and user-generated content (UGC) in higher education marketing. We explore how to connect with prospective students on a deeper level by prioritizing genuine student voices over polished marketing speak.

At Point Loma Nazarene University, everything changed when marketing became centralized.

Is higher education facing a brand crisis? This episode we’re diving deep into the growing negative perception surrounding college and what we, as higher ed marketers, can do about it.

Join us as we delve into the world of higher education marketing with Christian Ponce, Associate Vice President for Marketing at Old Dominion University.