As we navigate life challenges, I often hear people saying 

We pride ourselves on being logical and rational.

What if I told you that although we may use logic to justify our decisions, we are emotional human beings, and ALL our decisions are irrational and emotional?

Whattttt?

If you look closely at commercials to expand the commercial value & stickiness of the ad, they often turn into emotions.

The same rules apply when you negotiate with your child to clean their room or sell your services on the sales call.

Think about what an unconscious need & desire you need to fill to get a YES.

Remember.

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