In this episode, Jayesh Patel, the CEO of Wio Bank, shares insights on establishing a neobank in Dubai.

He discusses the vision behind Wio Bank, focusing on serving tomorrow's businesses and customers through improved banking apps, embedded finance, and banking as a service.

Wio's success lies in focusing on SMEs first, prioritising user experience over technology, and understanding the diverse needs of different business types. Patel highlights the importance of customer research, simplicity in financial products, and industry partnerships for addressing evolving revenue models.

He emphasises Dubai's vibrant FinTech ecosystem, driven by government initiatives, access to capital, and a diverse talent pool, making it an ideal location for FinTech startups.

Jayesh's strategic approach and customer-centric focus have quickly led Wio Bank to profitability, showcasing the potential for growth and innovation in the region's financial sector.