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In episode 102 of the Data Center Go-to-Market Podcast, you’ll join Joshua Feinberg and special guest Rossy Rosillo, Marketing Engineer at Legrand Colombia, as they explore the evolving world of data centers 🌐. 

Learn how to personalize products for customer needs, leverage AI for faster decision-making 🤖, and build trust within the data center ecosystem. Rossy shares her inspiring career journey, advice for young professionals, and insights into the challenges and opportunities in Latin America's data center market. 

Don't miss this engaging conversation packed with actionable marketing, sales, and collaboration tips! 🚀

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

1:04 Introducing Rossy Rosillo, Marketing Engineer at Legrand

1:47 Data Center Marketing Career Journey via Telecommunications, Product Management, and Sales

3:38 Training Background as a Data Center Sales Superpower That Educates and Builds Trust

8:43 Data Center Market Changes Drive Legrand’s Internal Annual Training Requirements

11:58 Data Center Go-to-Market Alignment, Collaboration, and Sales Productivity  

15:00 Entry-Level Data Center Marketing Career Advice 

20:29 Data Center Recruiting and HR Need More Content Marketing and Event Marketing

24:41 Reinventing Data Center Sales, Marketing, and Engineering Professionals Mid-Career 

28:02 Data Center Ecosystem, Market Segmentation, and Specialized Sales and Marketing Roles

30:05 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

30:43 Biggest Digital Infrastructure Integration Challenges in Latin America

33:34 Legrand Data Center Product Marketing Standardization vs. Personalization/Customization

35:09 Customizing Legrand Data Center Products for Latin America

36:59 How Legrand South America Marketing Interacts with Product Managers, Sales/Commercial, and End Customers

43:52 The Future of Data Center Marketing and AI Impact

47:15 AI Productivity Tools for Data Center Marketers, Including Field Marketers

52:17 Data Center Marketers and Internal IT Restrictions

55:37 Internal IT and Data Center Marketing Get Non-Stop Unsolicited Internal Customer Requests

57:28 Strategic Value of Data Center Marketing Investments (The Eyes of the Company to Advance)

59:20 Rossy Rosillo (Connect with on LinkedIn) and Legrand (Follow on LinkedIn and Website)

1:01:26 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

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