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In episode 186 of the Data Center Go-to-Market Podcast, Joshua Feinberg speaks with Jose Seara, CEO of DeNexus, to explain how OT cyber risk is fundamentally different from IT risk, how AI is reshaping attacker and defender behavior, and what data centers must do to manage power, procurement, insurance, and board‑level exposure… plus practical GTM lessons for founders moving from founder‑led sales to scalable enterprise playbooks ⚡🔒🤖📊💡
Ep. 186 Jose Seara, Founder & CEO of DeNexus | Data Center Go-to-Market Podcast
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
2:12 Introducing Jose Seara, Founder & CEO at DeNexus
2:37 How DeNexus Helps the Data Center Industry With Operational Technology (OT) and Cyber-Physical Risks
5:12 OT Risk Quantification for Oil & Gas, Power Generation, and Data Centers
7:47 Operational Technology Risk vs. Physical Security Risk vs. Cyber Security Risk
10:39 Biggest Go-to-Market Challenge Facing Data Center Operators Right Now with Power Procurement
13:58 How Have AI Workloads and AI-Driven Infrastructure Demands Changed OT Strategy
18:41 Educating OT Data Center Industrial Buyers About Risk Quantification Before Speaking With Sales
23:36 Data Center GTM Lessons: Qualifying Opportunities and Identifying Difficult Detractor Personas
26:50 Tapping Risk Management Budget Rather Than Getting Cybersecurity Budget Leftovers
29:36 Subscribe to the Data Center GTM Briefing
30:33 Why Technical Data Center OT Content Fails to Generate Sales Opportunities
32:17 How to Get the Attention of Data Center Risk Management Decision-Makers Inside Large Organizations
35:12 Navigating Data Center Product/Market Fit and Growing Beyond Founder-Led Sales
38:56 Outsourcing vs. Internal Data Center Marketing and Pre-Sales
40:52 Series A Board Members and the Fortune 500 Logo Sales Hire With Zero Startup Experience
47:20 Data Center Risk Quantification on 40-50 Year Old Operational Technology (OT) at Utility Providers
49:53 Operational Technology Partnering with Cybersecurity Simulation Data Collection
52:01 The Future of Growing an Operational Technology Risk Quantification Startup
56:44 Data Center Operational Technology Buyer Education and Risk Management Learning Portal
1:00:37 Jose Seara (Connect with on LinkedIn) and DeNexus (Follow on LinkedIn and Website)
1:01:59 Subscribe to the Data Center GTM Briefing
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ai, ai risk, cyber insurance, cyber risk, data center, datacenter energy, datacenter gtm, datacenter risk, DCSMI, Data Center Go-to-Market Podcast, DeNexus, founder-led sales, go-to-market, high-density ai, hyperscale, Jose Seara, Joshua Feinberg, operational technology, ot cyber risk, ot security, power procurement, risk management, risk quantification, small modular reactors