https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

In episode 104 of the Data Center Go-to-Market Podcast, you’ll hear from Nathan Foli, IT Asset Disposition Director at DMD Systems Recovery, about the critical role of secure IT asset disposal in the data center industry. 🖥️♻️ Learn about career opportunities in data centers, from non-technical roles to compliance and recycling, and get actionable advice for early and mid-career professionals. 🚀 Nathan shares insights on balancing security, compliance, and sustainability, plus tips on leveraging events, training, and tools to excel in this growing field. 🌟 Don't miss this engaging conversation packed with practical tips and industry expertise! 🎙️

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

1:02 Introducing Nathan Foli, IT Asset Disposition Director at DMD Systems Recovery

1:30 Career Journey to IT Asset Disposition, Equipment Recycling, and Data Center Decommissioning

3:55 Entry-Level IT Asset Disposition and Data Center Career Advice

8:54 Getting an IT Asset Disposition or Hardware Recycling Career Back on Track

10:29 Biggest IT Asset Disposition Challenges with Secure Asset Disposal

13:11 Server Hardware Recycling Policy Impacted More By Individual Company Policy Than Regulations in the U.S.

14:58 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

15:36 Finance/FinTech Companies Typically Mandate Hard Drive Destruction Rather Than Overwriting the Data

17:40 Colocation Data Center Preferences on IT Asset Disposition

18:44 Which Enterprise Data Center Job Functions Witness Hard Drive Shreds, Hard Drive Data Overwrites, or Server Liquidation?

20:23 Data Center Operator M&A Driving Data Center Decommissioning Complexity: On-Site Tours 

22:03 DMD Systems Recovery Role in Recycling Data Center Racks, Routers, Networking Equipment, and Cabling

22:48 End User Data Center Decommissioning Experience Drives Level of Pre-Sales Consulting Required

24:01 IT Asset Disposition Trusted Advisor and Subject Matter Expert

25:12 The Future of IT Asset Disposition Sales: Security, Compliance, and ESG

26:28 Favorite Apps and Tools for Selling IT Asset Disposition and Hardware Recycling

28:03 Nathan Foli (Connect with on LinkedIn) and DMD Systems Recovery (Follow on LinkedIn and Website)

29:11 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#ai #cloudservices #colocation #compliance #datacenter #datacentercareers #datacenterdecommissioning #datacentergtm #datacenterindustry #datacenterjobs #datacentermarketing #datacenters #datacentersales #datacentersolutions #datacentersustainability #datasecurity #digitalinfrastructure #dcsmi #edge #harddriverecycling #hardwarerecycling #hyperscale #itassetdisposition #missioncritical #recycling #serverrecycling #sustainability

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

🌟 In episode 103 of the Data Center Go-to-Market Podcast, learn how to elevate your sales, marketing, and go-to-market strategies in the data center industry! 🚀 Discover actionable tips on generating leads, competing in price-sensitive markets, finding the right marketers, and building trust with real estate investors. 💡 We’ll also cover how to position your company as a trusted advisor, scale financial audit services, and create impactful educational content. Don’t miss these insights to grow your business and stay ahead in the digital infrastructure ecosystem! 🌐

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

1:11 Introducing Joshua Feinberg, CEO at DCSMI

2:48 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 34

4:09 How a private cloud and data center services company can effectively prospect and generate leads

24:48 How a data center maintenance and cleaning company can compete in a price war

34:52 How a data center colocation provider can find the right marketers who understand their business

44:32 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

45:33 How to get in front of data center real estate (DCRE) investors

52:36 How a colocation provider can compete against big cloud providers with IaaS, DRaas, BaaS, and NaaS

1:00:19 How to scale data center industry-specific financial audit and assurance services

1:11:12 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:11:52 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloudservices #colocation #criticalfacilities #datacenter #datacentergtm #datacenterindustry #datacentermarketing #datacentersales #dcsmi #digitalinfrastructure #edge #hyperscale #missioncritical

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

In episode 102 of the Data Center Go-to-Market Podcast, you’ll join Joshua Feinberg and special guest Rossy Rosillo, Marketing Engineer at Legrand Colombia, as they explore the evolving world of data centers 🌐. 

Learn how to personalize products for customer needs, leverage AI for faster decision-making 🤖, and build trust within the data center ecosystem. Rossy shares her inspiring career journey, advice for young professionals, and insights into the challenges and opportunities in Latin America's data center market. 

Don't miss this engaging conversation packed with actionable marketing, sales, and collaboration tips! 🚀

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

1:04 Introducing Rossy Rosillo, Marketing Engineer at Legrand

1:47 Data Center Marketing Career Journey via Telecommunications, Product Management, and Sales

3:38 Training Background as a Data Center Sales Superpower That Educates and Builds Trust

8:43 Data Center Market Changes Drive Legrand’s Internal Annual Training Requirements

11:58 Data Center Go-to-Market Alignment, Collaboration, and Sales Productivity  

15:00 Entry-Level Data Center Marketing Career Advice 

20:29 Data Center Recruiting and HR Need More Content Marketing and Event Marketing

24:41 Reinventing Data Center Sales, Marketing, and Engineering Professionals Mid-Career 

28:02 Data Center Ecosystem, Market Segmentation, and Specialized Sales and Marketing Roles

30:05 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

30:43 Biggest Digital Infrastructure Integration Challenges in Latin America

33:34 Legrand Data Center Product Marketing Standardization vs. Personalization/Customization

35:09 Customizing Legrand Data Center Products for Latin America

36:59 How Legrand South America Marketing Interacts with Product Managers, Sales/Commercial, and End Customers

43:52 The Future of Data Center Marketing and AI Impact

47:15 AI Productivity Tools for Data Center Marketers, Including Field Marketers

52:17 Data Center Marketers and Internal IT Restrictions

55:37 Internal IT and Data Center Marketing Get Non-Stop Unsolicited Internal Customer Requests

57:28 Strategic Value of Data Center Marketing Investments (The Eyes of the Company to Advance)

59:20 Rossy Rosillo (Connect with on LinkedIn) and Legrand (Follow on LinkedIn and Website)

1:01:26 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#ai #aiinbusiness #columbiadatacenter #columbiadigitalinfrastructure #cloudservices #colocation #criticalfacilities #datacenter #datacentercareers #datacentergtm #datacenterindustry #datacentermarketing #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #hyperscale #latinamericadatacenters #legrand #legrandcolumbia #legranddatacenter #legrandsouthamerica #missioncritical

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

🚀 Ready to transform your data center sales and marketing strategies? In episode 101 of the Data Center Go-to-Market Podcast, you'll learn how to identify your ideal client profile, attract more clients, and expand your brand beyond local markets. 🏢💡 Discover actionable tips for entering the data center construction market, improving power and cooling lead generation, and growing an industrial power distribution company. 🌍📈 Plus, gain insights into the self-driven buyer's journey and how to position your team as trusted advisors and thought leaders. Don't miss out! 🎯✨

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

1:13 Introducing Joshua Feinberg, CEO at DCSMI

3:00 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A #33.

4:26 When selling hyperscale solutions, how do you determine the most relevant information to share?

20:24 How a data center solutions provider can attract more clients

28:55 How a data center services company can get its name and brand known outside its local area

38:55 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

39:54 How to enter the data center construction market as a building materials manufacturer

50:35 How a critical infrastructure systems integrator can improve power and cooling lead generation

1:02:09 How to grow an industrial power distribution company for data center critical facilities

1:13:40 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:14:26 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloudservices #colocation #criticalfacilities #datacenter #datacentergtm #datacenterindustry #datacentermarketing #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #hyperscale #missioncritical

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

In episode 100 of the Data Center Go-to-Market Podcast, you’ll discover the inspiring journey of James Braunegg, Managing Director of Micron21, as he shares how he built Australia's first tier four data center from the ground up! 🏗️💡 Learn how to embrace emerging trends like AI 🤖 and sustainability 🌱 to stay ahead in the fast-paced data center industry. Gain actionable advice on career growth, building resilient infrastructure, and fostering innovation. Whether you're an aspiring professional or a seasoned expert, this episode is packed with valuable insights to help you succeed! 🚀✨

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:37 Introducing James Braunegg, Managing Director at Micron21

1:04 How Micron21 Evolved From Reselling Computers, a Medical Career, High-Performance Cars, and a Family Printing Business

4:33 The Path to Australia's First Tier 4 Data Center

7:35 Managed Service Providers Partnering with Colocation Data Center Operator

9:13 IT and High Performance Cars (HPC, Before High Performance Computing): Nissan Australia and New Zealand

10:26 Data Center Career Advice for College (and High School) Students

14:49 Preventing Data Center Downtime with Better Procedures

15:25 Colocation Data Centers with More IT Services and More Human Delivery (GPU- or AI- in a Box) 

17:10 Mid-Career Advice for Data Center and Digital Infrastructure Professionals

20:54 Data Center Industry Trends and Reluctance to Move Quickly Enough

23:46 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

24:23 Data Center Technologists Researching and Predicting Industry Changes (Continuous Improvement)

26:18 Micron21 Team: Advisory Board, Innovation, Network/Security, Cybersecurity, Operations, Support, and Sales/Marketing

27:02 Tier IV Australia Data Center Marketing and Sales: Local vs. Long-Distance Clients

28:58 Data Center Business Development Moving to Automation and Self-Educating Buyers with Content

33:00 How a Data Center Operator Partners with Resellers and Other Managed Service Providers (MSPs)

35:17 Leading a High-Performance Data Center with AI Tools and Its Clients’ Business Impact

38:06 Colocation Operator as a Managed Service Provider and IT Business Thought Leader and Educator

40:10 Self-Driven Colocation Data Center Buyer’s Journey: Tools, Education, Transparency, and Trust

44:30 The Future of a Colocation Data Center Operator MSP CEO in Australia

47:22 James Braunegg (Connect with on LinkedIn) and Micron21 (Follow on LinkedIn and Website)

48:35 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#ai #australiacolocation #australiadatacenter #cloudcomputing #cloudservices #colocation #criticalfacilities #cybersecurity #datacenter #datacentercareers #datacentergtm #datacenterindustry #datacentermarketing #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #hyperscale #managedservices #melbournecolocation #melbournedatacenter #missioncritical #micron21

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

In episode 99 of the Data Center Go-to-Market Podcast, you’ll learn how to effectively market and sell colocation and data center infrastructure, build trust with clients, and create winning go-to-market strategies for energy storage and green data centers. 🌍💡 Discover how to identify your ideal client profile, craft tailored sales playbooks, and leverage educational events to engage prospects. 📈✨ We’ll also explore avoiding spam filters, closing more sales with ICT clients, and segmenting strategies for banking, healthcare, manufacturing, and telecommunications. 🚀💼 Elevate your sales and marketing game in the data center ecosystem today!

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:52 Introducing Joshua Feinberg, CEO at DCSMI

2:21 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 32

3:50 How to sell colocation and other data center infrastructure

16:59 How to earn a data center client’s trust

28:07 How to create a go-to-market (GTM) strategy for energy storage with sodium-ion battery technology 

40:04 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

41:18 How a sustainable data center solutions provider can avoid spam filters doing lead generation

57:13 How to close data center sales with ICT clients

1:07:04 How to sell green data centers to banking, healthcare, manufacturing, and telecommunications clients

1:19:39 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:20:38 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloudservices #colocation #criticalfacilities #datacenter #datacenterbatteries #datacenterenergy #datacenterenergystorage #datacentergtm #datacenterindustry #datacenterinfrastructure #datacenterleadgeneration #datacentermarketing #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #energystorage #greendatacenters #hyperscale #ictclients #missioncritical #sodiumionbattery

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

🎙️ In episode 98 of the Data Center Go-to-Market Podcast, you’ll join host Joshua Feinberg as he chats with Zach Pena, CEO of Empirix Partners, about the critical role of supply chain management in the data center industry. Learn how Zach transitioned from the Marines to becoming a trusted advisor, discover career opportunities in the data center ecosystem, and understand the importance of aligning supply chain strategies with a company’s vision. Zach also shares insights on using AI and automation to boost efficiency, the value of professional branding, and the story behind the Watchtower podcast. Don’t miss this engaging conversation packed with actionable advice and industry expertise! 🚀💡

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:48 Introducing Zachary Peña, Chief Executive Officer at Empirix Partners

1:07 Career Journey to Mission Critical Sourcing and Supply Chain

3:16 Entry-Level Data Center Career Advice

6:16 Pivoting Mid-Career in Digital Infrastructure

7:45 Solving Data Center Supply Chain Challenges 

8:55 Navigating the Data Center Industry from a Supply Chain Perspective

10:57 Understanding a Hyperscale Data Center Facility’s Supply Chain Needs

12:36 Managing Data Center Supply Chains as a Fractional Chief Procurement Officer

14:51 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

15:29 Empirix Partners and the Value of Data Center Supply Chain Trusted Advisors

17:17 The Biggest Data Center Sourcing and Supply Chain Challenges with Strategic Intent

18:54 Empirix Partners’ Go-to-Market Strategy with Building Clients’ Supply Chains

20:46 Why Data Center Supply Chain = Capital, People, Process, and Widgets (Materials)

22:12 The Future of Growing a Mission-Critical Sourcing and Supply Chain Advisory Firm

23:45 Impact of AI on Data Center Supply Chain Communications and Productivity  

26:09 Favorite Tools and Apps for Leading Empirix Partners: SOPs, Processes, and Templates

27:51 Positioning Empirix Partners as Data Center Sourcing and Supply Chain Trusted Advisors

31:08 Other Data Center Professionals to Interview on Upcoming Episodes

33:30 Zachary Peña (Connect with on LinkedIn) and Empirix Partners (Follow on LinkedIn and Website)

35:17 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#ai #cloudservices #colocation #criticalfacilities #datacenter #datacentercareers #datacentergtm #datacenterindustry #datacentermarketing #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #hyperscale #missioncritical #supplychain #supplychaincareers

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

In episode 97 of the Data Center Go-to-Market Podcast, you’ll unlock the secrets to growing your impact in the data center industry! 🌟 Joshua Feinberg shares actionable strategies to boost sales of data center infrastructure, hybrid cloud, data security, and connectivity. Learn how to define your ideal client profile, craft empathetic messaging, and position your team as trusted advisors. Discover lead generation tips for colocation, connectivity, and disaster recovery, and gain insights into connecting with architects and engineers. 🚀 Whether you're in sales, marketing, or account management, this episode is packed with value to elevate your role and your company's growth! 💼✨

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:30 Introducing Joshua Feinberg, CEO at DCSMI

1:45 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 31

2:58 How to grow sales of data center infrastructure, hybrid cloud, data security, and connectivity

20:55 How to manage business development for cloud migration, managed cloud services, and disaster recovery  

30:46 How a data center operator can improve their messaging 

38:33 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

39:37 How to generate new IT infrastructure leads for colocation, connectivity, and disaster recovery  

51:34 How to connect with data center architects and engineers for pre-engineered metal building systems 

1:02:38 How to compete with data center real estate brokers

1:12:45 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:13:32 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloudmigration #cloudservices #colocation #criticalfacilities #datacenter #datacenterbusinessdevelopment #datacentergtm #datacenterindustry #datacenterleadgeneration #datacentermarketing #datacenters #datacentersales #datacenterstrategy #datacentersolutions #dcsmi #digitalinfrastructure #edge #hyperscale #missioncritical

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

In episode 96 of the Data Center Go-to-Market Podcast, jjoin Joshua Feinberg as he chats with Jim Gallagher, CEO of JetStor, about the exciting world of storage and its role in our everyday lives. 

📦💻 Learn about Jim's unique career journey, the shift from traditional sales to problem-solving approaches, and how AI is reshaping the storage industry. 

🌐🤖 Discover actionable insights on building trust, fostering strong customer relationships, and navigating career pivots or entrepreneurship. 

🚀 Whether you're curious about scaling storage solutions, leveraging AI tools, or creating impactful go-to-market strategies, this episode is packed with valuable lessons! 💡✨

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:47 Introducing Jim Gallagher, CEO at JetStor

1:04 Career Journey From Sales Engineer to CEO of Enterprise Data Storage Business

3:13 Sales Engineering Background as a Credibility Booster with C-Level IT Executives

4:37 Tech Sales Has Changed (Self-Driven Research)

6:04 Account Executives Moving to Sales Engineer or Solutions Architect, and GTM Engineers

7:28 Make it Easy to Buy Your Technology Products/Services

9:43 Marketing and Sales for Global Clients

11:34 Career Advice for Client-Facing Roles in Enterprise Technology

16:47 Mid-Career Advice for Sales and Solutions Engineers Contemplating a Career Pivot

20:18 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

20:55 1980s/1990s Founded MSP and VAR Owners Nearing Retirement with No Family Succession

23:10 Retired/Semi-Retired Mentors in Tech Hubs

25:17 Enterprise Storage Challenges with AI and Data Center Channel Partners

27:42 Drivers of Enterprise Storage Growth with Video and AI

29:36 The Future of Leading and Go-to-Market for an Enterprise Storage Company Like JetStor

32:17 An Engineering and Consulting Perspective on Enterprise Storage Implementations

33:07 Educational Content and Training Videos on Data Storage to Add Value in a Commoditized Industry

35:16 AWS Values and Caring About Customers/Empathy 

36:57 JetStor Training for Clients and Channel Partners

38:15 Jim Gallagher (Connect with on LinkedIn) and JetStor (Follow on LinkedIn and Website)

38:55 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#ai #cloudservices #colocation #criticalfacilities #datacenter #datacentergtm #datacenterhardware #datacenterindustry #datacenterinfrastructure #datacentermarketing #datacenters #datacentersales #datacenterstorage #datacentersolutions #datastorage #dcsmi #digitalinfrastructure #edge #enterprisestorage #hyperscale #missioncritical #storageintegrator #storagemsp #storagevar

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

In episode 95 of the Data Center Go-to-Market Podcast, you’ll learn how to elevate your sales and marketing strategies in the data center industry! 🌟 Explore how to identify ideal clients, create impactful buyer personas, and build trust with prospects through educational content. 📚 Discover actionable tips for improving lead generation, expanding sales channels, and aligning your team for success. 🚀 Whether you're in sales, marketing, or leadership, this episode is packed with insights to help you stay ahead in today’s competitive landscape. 💡

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:53 Introducing Joshua Feinberg, CEO at DCSMI

2:09 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 30 

3:22 How to find new wholesale data center leads and improve brand recognition

16:49 How to create informative, structured cabling content that is relevant to the target buyer

27:38 How data center critical facilities companies can get more industrial construction sales  

37:29 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

39:02 How electrical and mechanical engineering firms can respond to high data center-related demand  

48:26 How a data center racks and accessories provider can develop new sales channels  

1:01:00 How to improve mission-critical data center sales outreach for design, build, and management 

1:12:33 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:13:22 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloudservices #criticalfacilities #datacenter #datacentergtm #datacenterindustry #datacentermarketing #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #hyperscale #missioncritical #wholesaledatacenters #structuredcabling #mechanicalengineering #datacenterdemand #datacenterracks #designbuild