https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

In episode 168 of the Data Center Go-to-Market Podcast, you’ll learn how colocation, wholesale, and data center real estate players can rethink client acquisition in a world where buyers are 80%+ through their journey before talking to sales 

🚀 You’ll see how to audit conference spend vs. your ideal client profile, design persona-based educational events, and position your GTM team as teachers and trusted advisors instead of commodity vendors 

🎯 We also cover playbooks for selling data center technology and consulting into blockchain, attracting clients for networking, data management, and infrastructure, qualifying large data center real estate opportunities, and future-proofing SEO and marketplace visibility in the age of generative AI 🤖

Ep. 168 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

1:20 Introducing Joshua Feinberg, CEO at DCSMI

3:14 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 

5:41 How to improve colocation data center client acquisition

28:08 How a data center technology and consulting firm improves sales to the blockchain industry

46:25 How does a data center real estate tenant representative and strategic advisor qualify opportunities

57:21 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

58:22 How to attract data center clients for networking solutions, data management, and infrastructure

1:17:08 How wholesale data centers can attract and win new clients

1:30:09 How a data center and cloud services marketplace business improves SEO

1:49:02 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:50:57 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#blockchain #blockchainindustry #cloudinfrastructure #cloudmarketplace #cloudservices #cloudservicesmarketplace #colocation #criticalfacilities #datacenterconsulting #datacentergtm #datacenterindustry #datacenterinfrastructure #datacentermarketplace #datacentermarketing #datacenternetworking #datacenterrealestate #datacenters #datacentersales #datacentersolutions #datacentertechnology #datamanagement #dcre #dcsmi #digitalinfrastructure #edge #hyperscale #missioncritical #wholesaledatacenter

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

In episode 167 of the Data Center Go-to-Market Podcast, Joshua Feinberg walks through how different players in the data center ecosystem can grow faster and smarter 

🚀. You’ll learn how major colocation operators attract net-new logos, how sustainable and modular edge data centers can sharpen their positioning, and how hyperscale operators structure go-to-market for massive deals. 

We also cover how data center infrastructure VCs find early adopters, what a “commodity” vendor like raised flooring can do to stand out with thought leadership, and how digital marketing and PR agencies can build real community awareness instead of just riding on event brands. 

If you care about sales, marketing, and GTM strategy in and around data centers, this episode is for you 💡🏗️🌐  

Ep. 167 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:41 Introducing Joshua Feinberg, CEO at DCSMI

2:37 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 

4:37 How a major colocation data center operator attracts new logos

26:32 How a sustainable, modular, and scalable edge data center provider improves marketing

41:44 How a data center infrastructure VC investment firm finds early adopters for new technologies

50:45 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

51:50 How hyperscale data center operators effectively acquire clients

1:04:044 How a data center raised flooring company improves its sales and marketing messages

1:15:35 How a data center digital marketing and communications agency builds data center community awareness

1:36:17 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:37:52 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloudservices #colocation #criticalfacilities #datacenterflooring #datacentergtm #datacenterindustry #datacenterinfrastructure #datacenterinvestors #datacenteroperator #datacenters #datacentersales #datacentersolutions #datacentermarketing #dcsmi #digitalinfrastructure #edge #edgecomputing #hyperscale #missioncritical #raisedflooring

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

In episode 166 of the Data Center Go-to-Market Podcast, Joshua Feinberg walks through practical, real-world strategies for growing data center businesses across the ecosystem 

🚀 You’ll see how colocation, cloud, and managed IT services companies can enter new markets, how modular data center providers can expand their client base, and how data center management software consultancies can stand out from their vendors. 

You’ll also learn how infrastructure and BMS vendors can reach decision makers, generate qualified leads with educational events, and use Account Based Marketing, webinars, and podcasts to build trust with multiple stakeholders across critical facilities and digital infrastructure ⚡🏗️💻  

Ep. 166 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:34 Introducing Joshua Feinberg, CEO at DCSMI

2:29 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 

4:09 How a colocation, cloud hosting, and managed IT services company enters a new market

19:57 How modular data center providers can grow their client base

36:44 How a data center management software consultancy markets and sells

52:34 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

53:43 How a data center infrastructure sales professional gets to decision makers

1:10:08 How a data center building management systems (BMS) provider generates leads

1:23:07 How a data center energy management consulting firm improves its target marketing

1:34:22 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:35:50 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#bms #cloudhosting #cloudservices #colocation #criticalfacilities #datacenterenergy #datacentergtm #datacenterindustry #datacenterinfrastructure #datacentermanagement #datacentermarketing #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #edgecomputing #hyperscale #managedit #missioncritical #modulardatacenter

https://www.dcsmi.com/facilities [Download Free eBook] 26 Data Center Facilities Experts Predict the Future

In this special crystal ball episode of the Data Center Go-to-Market Podcast, episode 164, you’ll hear 25+ frontline experts from across the globe share how AI-driven workloads, grid and power constraints, sustainability pressures, and a radically more self-directed buyer’s journey are reshaping data center facilities and go-to-market over the next five years. 

🌎⚡ From commissioning engineers and facilities leaders to energy innovators, marketers, and sales execs at companies like Siemens, Schneider Electric, Eaton, Johnson Controls, Legrand, Vertiv, and more, you’ll learn where data center power and on-site generation are headed, how high-density and AI-ready designs are evolving, what Operations 2.0 will require, and which careers and skills will be in highest demand. 

🎧📈 Whether you sit on the facilities side or the commercial side, this episode is your playbook for staying relevant, creating advantage, and building trusted relationships in a fast-changing digital infrastructure ecosystem. 🤝🧠

Ep. 164 The Future of Data Center Facilities Go-to-Market | Data Center Go-to-Market Podcast

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

1:19 Data Center Facilities Experts Predict the Future of Go-to-Market | Hosted by Joshua Feinberg

2:33 Future of Data Center Client-Facing Job Roles (Consulting, Sales, Product, and Channel) | Mark Acton

5:22 Future of Data Center and Digital Infrastructure Sales for Energy and Facilities Management | Patricia Alvina

13:06 Future of Data Center Business Development | Oliver Bredgaard

15:44 Download the eBook | Data Center Facilities Experts Predict the Future

16:57 Future of Data Center Sales, Business Development, and Account Executives | Matt Caldwell

24:14 Future of Data Center Marketing, Strategic Narrative, Go to Market, and Increasing Marketer's Role | Giuseppe Caltabiano

28:23 Future of the Data Center-Centric VP of Innovation Role with Financial Analysts and Investor Relations IR | Steve Carlini

30:13 Future of Leading a Mission Critical Services, Solutions, and Software Provider | Aaron Casey

33:33 Future of Data Center Commissioning Engineering | Christian Dupalco

38:38 Future of Data Center Business Development | Pierre Ellow

43:54 Future of Leading a Data Center Digital Transformation and Cybersecurity OT Services Business | Rich Farrell

47:46 Future of Data Center Operations and Remote Equipment Monitoring | Ted Fletcher

51:13 Future of On Site Data Center Power Generation and Liquid Natural Gas Turbine Powered Alternative Energy | Lyoid Fussell and Jesse Webb

53:12 Future of Data Center Business Development, Sales, and Marketing | Maria del Pilar Galeano

57:45 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

58:22 Data Center Power and the Great Inflection Point in the Data Center Industry | Peter Gross

1:04:35 Future of Leading a Data Center Environmental Monitoring Software Company | Richard Grundy

1:06:49 Future of Building a Rapidly Evolving Superconducting Power Startup | Tim Heidel

1:08:35 Future of Growing a Flexible Load Energy Management Software Business for Bitcoin and AI Operators | Daniel Lawrence

1:13:16 Future of Data Center Higher Education | Tanja Lewit

1:14:57 Future of Data Center Sustainability Consulting | Loren Long

1:21:17 Download the eBook | Data Center Facilities Experts Predict the Future

1:22:30 Future of Building a Data Center Power Sourcing Marketplace | Sean McKay and Christian Bonilla

1:27:46 Future of Data Center Sales to Owner Operators Controlling More Supply Chain for Cost and Uptime | Benjamin Myers

1:29:51 Future of Growing a Mission Critical Sourcing and Supply Chain Advisory Firm | Zachary Peña

1:31:29 Future of Chief Innovation Officers at Vertiv in the Data Center Ecosystem Planning and Strategy | Gregory Ratcliff

1:33:31 Future of Leading the Data Center Infrastructure Business for a Company Like Johnson Controls | Martin Renkis

1:38:56 Future of Data Center Marketing and AI Impact | Rossy Rosillo

1:42:30 Future of Leading Global Sales and Product in Data Center Battery Storage | Brandon Smith

1:46:45 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

Watch the Full Podcast Interviews (That This Episode Was Excerpted From):

Ep. 30 Mark Acton, Data Centre Consultant at Acton Consulting -- Data Center Go-to-Market Podcast

Ep. 42 Patricia Alvina, Sales Manager ASEAN at Siemens | Data Center Go-to-Market Podcast

Ep. 160 Oliver Bredgaard, Business Development Manager - Data Centres at Hovmand A/S | Data Center Go-to-Market Podcast

Ep. 144 Matt Caldwell, Director - AI/Cloud Data Centers at Hyper Solutions | Data Center Go-to-Market Podcast

Ep. 70 Giuseppe Caltabiano, Senior Marketing Director at AVK | Data Center Go-to-Market Podcast

Ep. 136 Steve Carlini, VP of Innovation and Data Center at Schneider Electric | Data Center Go-to-Market Podcast

Ep. 80 Aaron Casey, President at Tubbesing Solutions | Data Center Go-to-Market Podcast

Ep. 118 Christian Dupalco, Mission-Critical Systems Engineer at Bureau Veritas | Data Center Go-to-Market Podcast

Ep. 58 Pierre Ellow, BDM Business Development Manager Data Centre at Pronomic Data Center | Data Center Go-to-Market Podcast

Ep. 110 Rich Farrell, Asia-Pacific Regional Director - Digitalization & Data Centre Business at Eaton Corporation | Data Center Go-to-Market Podcast

Ep. 34 Ted Fletcher, Owner at FMS Integration -- Data Center Go-to-Market Podcast

Ep. 90 Lyoid Fussell of GenSystems Power Solutions and Jesse Webb of Jereh | Data Center Go-to-Market Podcast

Ep. 116 Maria del Pilar Galeano, Business Development Manager Data Centers South America at Legrand | Data Center Go-to-Market Podcast

Ep. 6 Peter Gross at PMG Associates Consulting and Advisory | Data Center Go-to-Market Podcast

Ep. 92 Richard Grundy, President & CEO at AVTECH Software | Data Center Go-to-Market Podcast

Ep. 152 Tim Heidel, CEO & Founder at VEIR | Data Center Go-to-Market Podcast

Ep. 158 Daniel Lawrence, CEO and Co-Founder at OBM | Data Center Go-to-Market Podcast

Ep. 26 Tanja Lewit, CEO at Alternate E Source | Data Center Go-to-Market Podcast

Ep. 76 Loren Long at DIAL - Digital Infrastructure Advisors and Clear Sustainability | Data Center Go-to-Market Podcast

Ep. 146 Sean McKay and Christian Bonilla, Co-CEOs of DMARK Energy Solutions | Data Center Go-to-Market Podcast

Ep. 56 Benjamin Myers, National Accounts Sales Executive at DH Pace Company | Data Center Go-to-Market Podcast

Ep. 98 Zachary Peña, Chief Executive Officer at Empirix Partners | Data Center Go-to-Market Podcast

Ep. 66 Gregory Ratcliff, Chief Innovation Officer at Vertiv | Data Center Go-to-Market Podcast

Ep. 156 Martin Renkis, Executive Director of Data Center Infrastructure Services at Johnson Controls | Data Center Go-to-Market Podcast

Ep. 102 Rossy Rosillo, Marketing Engineer at Legrand | Data Center Go-to-Market Podcast

Ep. 150 Brandon Smith, VP Global Sales & Product at ZincFive | Data Center Go-to-Market Podcast

#aiworkloads #batterystorage #bureauveritas #cloudservices #colocation #commissioning #criticalfacilities #datacentercommissioning #datacenterenerg...

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

In episode 165 of the Data Center Go-to-Market Podcast, you’ll learn how to shorten colocation sales cycles, compete in an 83% self-directed buyer’s journey, and reposition your sales team as teachers, consultants, and trusted advisors instead of “just vendors.” 

🧠 You’ll see how to define sharper ideal client profiles and buyer personas, build target account lists, and use webinars, Lunch & Learns, tours, and thought leadership content to earn your way into the early stages of the journey. 

📊 We’ll also walk through practical GTM strategies for data center operators, HPC solutions providers, operations consultancies growing data analytics, natural gas and energy firms partnering with data center construction, and power management solutions providers choosing the right customers and offerings. 

⚡ Whether you sit in sales, marketing, product, channel, consulting, facilities, or energy, you’ll get concrete ideas to make your go-to-market motion more client-centric and AI-ready. 🚀  

Ep. 165 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:47 Introducing Joshua Feinberg, CEO at DCSMI

3:03 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 63

5:07 How colocation data centers can shorten the sales cycle

20:55 How a data center operations consultancy grows its data analytics business

36:00 How a high-performance computing solutions and data center infrastructure company generates awareness

46:18 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

47:37 How a data center colocation and interconnection company focuses on high-density GTM strategies

59:59 How a natural gas production and infrastructure company partners with data center construction firms

1:12:20 How a data center power management solutions provider chooses customers and offerings

1:21:53 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:23:18 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloudservices #colocation #dataanlytics #datacenter #datacenterconsulting #datacenterenergy #datacentergtm #datacenterinfrastructure #datacenterindustry #datacenteroperations #datacenterpower #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #energytransition #hpc #hyperscale #infrastructure #interconnection #lng #missioncritical #naturalgas #powermanagement

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

In episode 163 of the Data Center Go-to-Market Podcast, you’ll learn how to sharpen your ideal client profile, segment the right buyer personas (from CTOs and MSP owners to ESG leaders and channel partners), and use hyper-local playbooks to generate qualified colocation, cloud, and infrastructure leads. 

🚀 We walk through how today’s buyers self-educate through 83% of their journey, and how you can stay relevant by running education-first events (in-person, virtual, and on-demand) that position your team as trusted advisors instead of commoditized vendors. 

🧠 You’ll also see how to enter new regional markets for data center cooling and services, evaluate conferences vs. hosting your own events, reduce price pressure, and build repeatable growth motions across data center operators, technology providers, construction, and sustainability-focused firms. 🌍🏗️💡  

Ep. 163 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:46 Introducing Joshua Feinberg, CEO at DCSMI

3:04 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 62

5:04 How a leading colocation and hybrid cloud provider generates data center leads

27:01 How a colocation, cloud services, and network connectivity company generates demand

44:11 How to grow a data center cooling business in a new regional market

58:42 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

59:51 How a data center general contractor generates customers for future project scope

1:12:05 How a data center efficiency, reliability, and sustainability firm sells solutions and optimizes costs

1:25:08 How to grow a data center infrastructure and cloud solutions business

1:40:43 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:42:17 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloud #cloudservices #cloudsolutions #colocation #criticalfacilities #datacenter #datacenterconstruction #datacentergc #datacentercooling #datacenterefficiency #datacentergtm #datacenterindustry #datacenterinfrastructure #datacentermarketing #datacenters #datacentersales #datacentersolutions #datacentersustainability #datacenterreliability #dcsmi #digitalinfrastructure #edge #edgecomputing #hybridcloud #hyperscale #missioncritical #networkconnectivity

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

In episode 162 of the Data Center Go-to-Market Podcast, you’ll Joshua Feinberg talks with Yong Tan, Global Director of Sales for AI systems for data centers at Supermicro, about how the AI data center “gold rush” is reshaping careers, infrastructure design, and customer expectations 

🚀 You’ll hear Yong’s journey from engineering and IT roles at EMC and Microsoft into leading AI data center sales, why the window to participate in the AI infrastructure boom may only be 12–18 months, how power density, liquid cooling, and GPU-driven architectures are changing data center strategy, and what early-career and mid-career professionals should be doing right now to stay relevant 

📈 Yong also shares his favorite AI productivity tools, thoughts on modular data centers, ecosystem trends around Nvidia, and how advances like self-driving vehicles connect back to AI-ready data centers 🤖

Ep. 162 Yong Tan, Global Director of Sales (US and Global Accounts) - AI Systems for Data Centers of Supermicro | Data Center Go-to-Market Podcast

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:59 Introducing Yong Tan, Global Director of Sales (US and Global Accounts) - AI Systems for Data Centers at Supermicro

1:29 Career Journey to AI Systems for Data Centers, Global Director of Sales at Supermicro

4:10 How Data Center Sales is Rapidly Changing: Hiring IT Professionals and Engineers Into Business Development

9:04 Advice on Entry-Level Data Center Jobs/Careers 

14:34 Advice for Mid-Career Data Center Professionals Seeking New Opportunities

19:48 Biggest AI Data Center Challenges and Mistakes

25:47 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

26:23 Data Center Obsolescence Lifecycle and Real Estate-Centric Data Center Operators

28:37 Consolidating Data Center Ecosystem to Accelerate Time to Market: Space, Power, Location, and Cooling

34:17 Modular Data Centers with Integrated Solutions, Modular Data Center Construction, and Nvidia Ecosystem Portfolio Companies 

36:40 Favorite Data Center Sales Productivity Tools

40:55 Future of AI Data Center Global Sales

48:45 Yong Tan (Connect with on LinkedIn) and Supermicro (Follow on LinkedIn and Website)

52:48 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#aidatacenter #aifactory #aiinfrastructure #aisystems #cloudcomputing #cloudservices #colocation #criticalfacilities #datacenterchallenges #datacentercooling #datacenterecosystem #datacenterengineers #datacentergtm #datacenterindustry #datacenterjobs #datacenterlifecycle #datacenterlocation #datacentermistakes #datacenteroperators #datacenterpower #datacenterre #datacenterrealestate #datacenters #datacentersales #datacentersolutions #datacenterspace #datacentertimetomarket #dcsmi #digitalinfrastructure #edge #edgecomputing #enterpriseit #gpu #hyperscale #itprofessionals #liquidcooling #missioncritical #modularconstruction #modulardatacenters #nvidia #nvidiaecosystem #salesleadership #supermicro

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

In episode 161 of the Data Center Go-to-Market Podcast, you’ll learn how to build a sharper ideal client profile, pinpoint the right buyer personas, and use education-led marketing to grow data center businesses in operations, sustainability, power, infrastructure, design, energy monitoring, and wholesale 

📈 You’ll see how to segment by geography, company size, and industry, structure persona-specific content and events, gain country-level traction with outbound and ads, and manage lengthy enterprise and wholesale sales cycles with email, webinars, and in-person sessions that position your team as true experts 

🧠 From data center power consultancies to design and infrastructure management providers, you’ll get practical, repeatable GTM playbooks you can use to generate better leads, close more deals, and build long-term trust across complex buying committees 🤝  

Ep. 161 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:22 Introducing Joshua Feinberg, CEO at DCSMI

2:14 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 61

3:46 How a data center operations and sustainability consulting firm personalizes its strategic insights

16:53 How a data center power consultancy grows its client base

29:48 How a data center infrastructure provider generates leads, establishes trust, and educates customers

43:50 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

44:54 How a global data center power management business gains country traction

56:39 How a data center design, energy monitoring, and infrastructure management business grows

1:08:41 How wholesale data centers can manage lengthy sales cycles

1:19:01 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:20:28 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloudservices #colocation #criticalfacilities #datacenterconsulting #datacenterdesign #datacenterenergy #datacentergtm #datacenterindustry #datacenterinfrastructure #datacentermarketing #datacentermonitoring #datacenteroperations #datacenterpower #datacenters #datacentersales #datacentersolutions #datacentersustainability #dcim #dcsmi #digitalinfrastructure #edge #energymonitoring #hyperscale #missioncritical #wholesaledatacenter

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

In episode 160 of the Data Center Go-to-Market Podcast, host Joshua Feinberg talks with Oliver Bredgaard, Business Development Manager for data centers at Hovmand, about how he moved from SaaS and sports management into the rapidly growing world of data centers 🚀. 

You’ll hear how Oliver navigates complex buying committees, tailors his message for health & safety, operations, and remote hands teams, and uses conferences, trade shows, and associations to build trust in what is still a very “closed” industry 🤝. 

Oliver explains why safer, ergonomic lifting solutions are critical for uptime, worker safety, and talent retention, and how tools like Hovmand’s virtual engineering app and AI assistants help him research, prepare, and communicate more clearly—while keeping the human relationship front and center 🧠

🛠️. If you’re curious about client-facing careers in data centers, or you sell into this ecosystem and want to improve your go-to-market strategy, this episode is packed with practical insights you can apply right away 📈.

Ep. 160 Oliver Bredgaard, Business Development Manager Data Centres of Hovmand A/S | Data Center Go-to-Market Podcast

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:52 Introducing Oliver Bredgaard, Business Development Manager Data Centres at Hovmand A/S

1:20 Career Journey to Business Development for Data Center Ergonomic Lifting Solutions

5:11 Ideal Hovmand Data Center Clients: Site Managers, Lead Technicians, Operations, and Remote Hands

8:37 Decision Makers and Health/Safety Buyer Personas for Data Center Lifters and Material Handling (Enterprise vs. Hyperscale)

11:03 Data Center Industry Conferences, Exhibitions, Trade Shows, and Associations (Example: Danish Data Center Association)

12:14 Establishing Early Relationships in Data Center Material Handling Buyer’s Journeys 

13:43 Ergonomic Safety Dangers and Financial Risk of Moving 100 Kg (220 lb) Servers in Narrow Data Center Aisles

14:58 Generative AI Changes Data Center Safety and Material Handling With Much Heavier Server Hardware and Batteries

16:19 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

16:56 Advice on Entry Level Data Center Business Development and Sales Jobs

19:37 Biggest Data Center Safety, Efficiency, and Material Handling Lifter Mistakes That Data Center Facilities Managers Make

23:00 Favorite Data Center Business Development Software: Hovmand Virtual Engineering App, HubSpot CRM, ChatGPT 

24:28 The Future of Data Center Business Development

27:01 Data Center Ergonomics, Health, and Safety with Data Center Server and Battery Lifting/Material Handling

31:22 Oliver Bredgaard (Connect with on LinkedIn) and Hovmand A/S (Follow on LinkedIn and Website)

32:46 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#ai #cloudservices #colocation #criticalfacilities #datacenter #datacenterbatteries #datacenterbusinessdevelopment #datacenterconferences #datacenterefficiency #datacenterengineering #datacenterergnomics #datacentergtm #datacenterhealth #datacenterindustry #datacenterjobs #datacenterlifter #datacentermarketing #datacenters #datacentersales #datacentersafety #datacenterservers #datacentersolutions #datacentre #dcsmi #digitalinfrastructure #edge #ergonomics #healthandsafety #hovmand #hyperscale #materialhandling #missioncritical #serverhardware

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

In episode 159 of the Data Center Go-to-Market Podcast, you’ll discover practical sales and marketing strategies for the data center industry! 

🎯 Learn how to identify your ideal clients, host impactful educational events, build lasting trust, and create content that connects. Gain tips for motivating prospects, segmenting audiences, boosting engagement, and aligning your team around innovation and growth. Whether you’re in sales, marketing, or leading a go-to-market team, you’ll find actionable steps to grow your client base and revenue. 🚀

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:44 Introducing Joshua Feinberg, CEO at DCSMI

2:48 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 60

4:14 How a data center operator and telecommunications provider finds their target audience

21:36 How a data center design and construction marketer gets an audience for their content and events

35:28 How a data center telecommunications provider motivates potential customers

45:40 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

46:50 How an energy-efficient data center solutions provider generates awareness

1:00:31 How a cloud hosting, infrastructure management, and connectivity company generates new leads

1:16:57 How an oil and gas technology and services company grows its data center revenue

1:32:46 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:34:09 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloudservices #colocation #criticalfacilities #datacenter #datacenterconstruction #datacenterdesign #datacenterenergy #datacentergtm #datacenterindustry #datacenteroperator #datacenterrevenue #datacenters #datacentersales #datacenterservices #datacentersolutions #datacentertechnology #datacentermarketing #dcsmi #digitalinfrastructure #edge #hyperscale #missioncritical #oilandgas #telecommunications