Navigating Business Growth: From Teaching to Marketing with Kerry

 

In this episode of the Marketing Systems for Success podcast, Helen interviews Kerry, a former teacher turned business owner.

 

Kerry shares her journey from being an assistant headteacher to running two businesses: The Teacher Marketer, where she helps education businesses with marketing, particularly on social media, and The Play Planner, which helps parents engage their young children in educational play.

 

Kerry discusses the challenges she faced transitioning from teaching to entrepreneurship, including burnout and financial insecurity, and the importance of community and mindset in overcoming these obstacles.

 

The episode delves into the power of marketing and social media, particularly Facebook groups, in growing a business. Kerry offers valuable insights on creating and sustaining an engaged Facebook group and emphasises the importance of finding a supportive network for business success.

 

Helen and Kerry also touch on the benefits of investing in professional support and the role of email marketing in maintaining a successful business.

 

00:34 Introducing Kerry: From Teacher to Business Owner

 

02:13 Kerry's Journey: From Burnout to Business

 

04:59 The Reality of Starting a Business

 

07:52 The Importance of Community and Networking

 

10:08 Mindset and Overcoming Challenges

 

12:52 Letting Go of Control and Seeking Help

 

19:02 Diving into Marketing: Kerry's Passion

 

22:22 Building and Managing Facebook Groups

 

25:32 Leveraging Facebook Groups for Lead Generation

 

27:06 The Importance of Consistency in Managing Groups

 

28:41 Utilising Other People's Groups for Marketing

 

32:22 Choosing the Right Social Media Platform

 

38:04 The Value of Community and Networking

 

45:03 Final Thoughts and Advice for New Entrepreneurs

 

Useful Links

 

Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/ 

 

Follow Kerry on Instagram: https://www.instagram.com/the_teacher_marketer/

 

Connect with Kerry on Facebook: https://www.facebook.com/kerryl.webster?locale=en_GB 

 

Join the community for more weekly support here: https://www.helendickmancoaching.com/community