Marketing Systems for Success

EP 104: Mastering the Art of Facebook Groups with Kerry Quinn


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Navigating Business Growth: From Teaching to Marketing with Kerry
 
In this episode of the Marketing Systems for Success podcast, Helen interviews Kerry, a former teacher turned business owner.
 
Kerry shares her journey from being an assistant headteacher to running two businesses: The Teacher Marketer, where she helps education businesses with marketing, particularly on social media, and The Play Planner, which helps parents engage their young children in educational play.
 
Kerry discusses the challenges she faced transitioning from teaching to entrepreneurship, including burnout and financial insecurity, and the importance of community and mindset in overcoming these obstacles.
 
The episode delves into the power of marketing and social media, particularly Facebook groups, in growing a business. Kerry offers valuable insights on creating and sustaining an engaged Facebook group and emphasises the importance of finding a supportive network for business success.
 
Helen and Kerry also touch on the benefits of investing in professional support and the role of email marketing in maintaining a successful business.
 
00:34 Introducing Kerry: From Teacher to Business Owner
 
02:13 Kerry's Journey: From Burnout to Business
 
04:59 The Reality of Starting a Business
 
07:52 The Importance of Community and Networking
 
10:08 Mindset and Overcoming Challenges
 
12:52 Letting Go of Control and Seeking Help
 
19:02 Diving into Marketing: Kerry's Passion
 
22:22 Building and Managing Facebook Groups
 
25:32 Leveraging Facebook Groups for Lead Generation
 
27:06 The Importance of Consistency in Managing Groups
 
28:41 Utilising Other People's Groups for Marketing
 
32:22 Choosing the Right Social Media Platform
 
38:04 The Value of Community and Networking
 
45:03 Final Thoughts and Advice for New Entrepreneurs
 
Useful Links
 
Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/ 
 
Follow Kerry on Instagram: https://www.instagram.com/the_teacher_marketer/
 
Connect with Kerry on Facebook: https://www.facebook.com/kerryl.webster?locale=en_GB 
 
Join the community for more weekly support here: https://www.helendickmancoaching.com/community
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Marketing Systems for SuccessBy Helen Dickman

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