In this episode of the Marketing Systems for Success podcast, host Helen talks with LinkedIn expert Sarah Cooper, who shares her journey from health and wellness to becoming a LinkedIn visibility coach.

 

Discover how Sarah uses LinkedIn to generate leads, engage with her audience, and develop a powerful online strategy.

 

Learn practical tips on optimising your LinkedIn profile, creating engaging content, and why personal storytelling is essential.

 

Whether you're a LinkedIn newbie or looking to refine your strategy, this episode is packed with actionable advice to help you reach new heights on the platform. Don't miss it!

 

00:34 Introduction to LinkedIn with Sarah

 

01:38 Sarah's Journey from Health and Wellness to LinkedIn Coaching

 

03:10 The Power of LinkedIn During Lockdown

 

04:30 Building a Business on LinkedIn

 

07:42 Content Strategies for LinkedIn

 

09:24 Engagement and Connection on LinkedIn

 

13:22 The Importance of Personal Storytelling

 

14:29 Tips for Effective LinkedIn Posts

 

17:19 The Role of Video Content on LinkedIn

 

21:14 Overcoming the Fear of Posting on Social Media

 

21:59 Building a Consistent Posting Habit

 

23:16 Balancing Personal Storytelling and Sales

 

23:57 Optimising Your LinkedIn Profile for Business

 

24:26 Creating a Content Strategy for LinkedIn

 

25:57 Engaging with Your Audience and Building Trust

 

27:34 The Importance of Consistency and Patience

 

29:04 Effective Networking and Connection Strategies

 

30:36 Setting Realistic Goals for LinkedIn Growth

 

34:23 Leveraging DMs for Business Growth

 

39:25 Summary of LinkedIn Coaching Services

 

41:37 Conclusion and Contact Information

 

Useful Links

 

Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/ 

 

Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahcooper-energydealer

 

Buy tickets to Sarah's "Let's Get LinkedIn Visible" event here: https://www.eventbrite.com/e/lets-get-linkedin-visible-own-your-awesome-tickets-1372680397019?aff=oddtdtcreator

 

Join the community for more weekly support here: https://www.helendickmancoaching.com/community

In this episode of the Marketing Systems for Success podcast, host Helen discusses the challenge of promoting your services without feeling awkward.

 

This is a recording from the live Coffee and Coaching session in June. 

 

The session covers authentic marketing, mindset shifts, practical content creation frameworks, and the importance of consistency.

 

Helen shares methods to reframe promotional activities as helpful matchmaking, discuss the benefits of sharing personal 'why' stories, and emphasises pushing past discomfort to achieve growth.

 

The episode includes interactive elements, such as breakout discussions on identifying ideal clients and practical exercises for crafting relatable content.

 

 

00:34 June Coffee and Coaching Session Introduction

 

01:22 Understanding Your Discomfort with Self-Promotion

 

03:14 Strategies for Authentic Marketing

 

08:17 Breakout Room Activity: Sharing Your Why Story

 

14:25 Mindset Shifts for Effective Selling

 

18:47 Identifying Your Ideal Client

 

19:03 Breakout Room Discussion

 

20:25 Post-Discussion Insights

 

21:56 Practical Frameworks for Content Creation

 

27:40 Overcoming Awkwardness in Business

 

31:57 Final Thoughts and Takeaways

 

Links: 

 

Join the next Coffee and Coaching session: https://www.helendickmancoaching.com/coffee-and-coaching 

 

Contact Helen: https://www.helendickmancoaching.com/contact

 

Work with Helen: https://www.helendickmancoaching.com/work-with-me

In this episode of the Marketing Systems for Success podcast, Helen hosts a practical and insightful episode focused on boosting your confidence in writing for marketing.

 

Designed especially for small business owners wearing multiple hats, she outlines several key habits to simplify content creation.

 

From making it about your audience to using your voice effectively, Helen shares actionable tips and frameworks to enhance your marketing skills.

 

Tune in for strategies that will help you to feel more confident and inspired in promoting your business consistently.

 

00:34 Introduction to Confidence Boosting Habits for Writing

 

02:47 Reframing Your Marketing Approach

 

05:00 Content Upgrades and Profile Maintenance

 

07:41 Creating a Success Journal

 

11:22 Using Your Voice for Content Creation

 

12:46 Developing a Personal Brand Vocabulary

 

14:54 Building a Supportive Feedback Loop

 

16:29 Recap and Conclusion

 

Links: 

 

Join the next Coffee and Coaching session: https://www.helendickmancoaching.com/coffee-and-coaching 

 

Work with Helen: https://www.helendickmancoaching.com/work-with-me

In this episode of the Marketing Systems for Success podcast, Helen talks with legal expert Lucy Wheeler, commonly known as Lucy Legal.

 

Lucy shares her journey of running a template shop and a membership to support entrepreneurs with the legal side of their businesses.

 

They discuss the challenges of legal matters in business, the importance of having a solid contract, and how to make legal work engaging and less daunting.

 

Lucy provides valuable advice on getting started with legal essentials, the significance of having the right terms and conditions, and why legal protection is crucial for business stability and growth.

 

Tune in to learn how to navigate through legal uncertainties and ensure your business is well-protected.

 

00:34 Introducing Our Guest: Lucy Legal

 

01:02 Lucy's Journey and Business Insights

 

03:35 The Importance of Networking and Public Speaking

 

06:03 Facing Fears and Building Resilience

 

09:21 Outsourcing and Seeking Help in Business

 

17:53 Affordable Legal Services for Entrepreneurs

 

21:29 The Importance of Legal Considerations in Business

 

22:31 Essential Legal Documents for Educators and Coaches

 

24:44 Understanding Trademarks and Their Importance

 

28:06 Handling Client Cancellations and Payment Issues

 

34:10 Navigating Difficult Clients and Setting Boundaries

 

37:55 The Role of Contracts in Business Stability

 

41:36 Conclusion and Where to Find More Information

 

Useful Links

 

Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/ 

 

Connect with Lucy on Instagram: https://www.instagram.com/lucy_legal/

 

Visit Lucy's website here: https://www.lucylegal.co.uk/

 

Join the community for more weekly support here: https://www.helendickmancoaching.com/community

In this episode of the Marketing Systems for Success podcast, host Helen dives deep into the essential strategies for building a robust bank of go-to content ideas.

 

She discusses the importance of creating core content pillars, repurposing content, and balancing evergreen and timely topics.

 

Discover how to establish a content capture system, utilise audience insights, and streamline your marketing efforts.

 

Tune in for practical tips, engaging discussions, and actionable takeaways to simplify and enhance your marketing approach.

 

00:34 Introduction to April's Coffee and Coaching Session

 

00:47 Building a Bank of Go-To Content Ideas

 

01:39 Understanding Content Pillars and Frameworks

 

04:05 Repurposing Your Content for Maximum Impact

 

09:12 Creating Evergreen vs. Timely Content

 

14:37 Capturing and Organizing Content Ideas

 

19:11 Leveraging Your Audience for Content Ideas

 

23:27 Conclusion and Invitation to Join Live Sessions

 

Links: 

 

Join the next Coffee and Coaching session: https://www.helendickmancoaching.com/coffee-and-coaching 

 

Work with Helen: https://www.helendickmancoaching.com/work-with-me

In this episode of the Marketing Systems for Success podcast, host Helen guides listeners through practical strategies to kickstart writing when faced with a blank screen.

 

She shares six actionable tips, including lowering the stakes, using prompts, writing as if emailing a client, setting timers, repurposing old content, and changing environments to foster creativity.

 

Helen emphasises the importance of finding a personal creative space and maintaining a balance between work and relaxation.

 

This episode offers valuable insights for anyone looking to improve their marketing content creation process.

 

 

00:36 Introduction to Coffee and Coaching Session

 

01:22 Overcoming Writer's Block: Tips and Strategies

 

02:28 Lowering the Stakes: Embrace Imperfection

 

04:12 Using Prompts and Templates Effectively

 

06:42 Finding Your Unique Voice

 

08:41 Setting Timers and Deadlines

 

10:33 Repurposing and Reusing Content

 

12:03 Changing Your Environment for Creativity

 

14:20 Recap and Final Thoughts

 

18:20 Conclusion and Invitation to Join Live Sessions

 

Links: 

 

Join the next Coffee and Coaching session: https://www.helendickmancoaching.com/coffee-and-coaching 

 

Work with Helen: https://www.helendickmancoaching.com/work-with-me

Mastering Marketing Systems: Insights from Helen and Haleema

 

In this episode of the Marketing Systems for Success podcast, host Helen welcomes her long-term client Haleema.

 

They discuss Haleema's journey from being a barrister to running HH Tutoring, an online tutoring company. The conversation sheds light on transitioning careers, setting the right business systems, and the importance of consistency in marketing.

 

Haleema shares her experiences with using automated systems to manage administrative tasks, creating effective lead magnets, leveraging social media platforms, and starting a podcast to bolster her marketing efforts.

 

Helen and Haleema also delve into the benefits of personalised client calls and the impact of the Accelerate programme on business growth. Tune in to gain practical tips and inspiration for optimising your marketing systems.

 

00:35 Meet Haleema: A Powerhouse in Business

 

01:37 Haleema's Journey from Law to Tutoring

 

03:32 Challenges and Solutions in Early Business Days

 

05:39 The Importance of Systems and Automation

 

10:02 Marketing Strategies and Lead Magnets

 

12:20 Expanding Platforms and Starting a Podcast

 

24:42 The Benefits of Personal Touch in Client Relations

 

26:51 Future Plans and Final Thoughts

 

Useful Links

 

Follow Haleema on TikTok: https://www.tiktok.com/@englishsuccesshub 

 

Follow Haleema on Facebook: https://www.facebook.com/englishsuccesshub1 

 

Follow Haleema on Instagram: https://www.instagram.com/hhtutoringuk/ 

 

Visit Haleema's website here: https://www.englishsuccesshub.com/ 

 

Find out about the Accelerate programme here: https://www.helendickmancoaching.com/accelerate

 

Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/

Empowering Educational Success: Business Growth and Rebranding Insights

 

In this episode of the Marketing Systems for Success podcast, host Helen sits down with her client Kate, the founder of EduKate Learning, to discuss the journey of setting up her business, the rebranding process, and her unique approach to tutoring and holistic student support.

 

Kate shares insights on overcoming marketing challenges, balancing family life with business demands, and the importance of outsourcing and investing in one's business.

 

The episode emphasises the significance of building strong foundational systems for long-term business growth and offers valuable advice for anyone considering a rebrand or a strategic shift in their business.

 

00:34 Meet Kate: A Journey in Education

 

01:24 Rebranding and Expanding the Business

 

02:24 Challenges and Realisations

 

04:46 Unique Selling Proposition and Framework

 

13:49 The Importance of Outsourcing and Accountability

 

21:11 Marketing Challenges and Mindset Shifts

 

22:42 Social Media Strategies and Platforms

 

25:05 Overcoming Video Content Fears

 

30:30 Balancing Family and Business

 

35:22 Final Advice and Resources

 

Useful Links

 

Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/ 

 

Follow Kate on Instagram: https://www.instagram.com/edukatelearning/ 

 

Visit Kate's website here: https://www.edukatelearning.co.uk/ 

 

Follow Howdy Naomi here: https://www.instagram.com/howdynaomi/ 

 

Join the community for more weekly support here: https://www.helendickmancoaching.com/community

Navigating Business Growth: From Teaching to Marketing with Kerry

 

In this episode of the Marketing Systems for Success podcast, Helen interviews Kerry, a former teacher turned business owner.

 

Kerry shares her journey from being an assistant headteacher to running two businesses: The Teacher Marketer, where she helps education businesses with marketing, particularly on social media, and The Play Planner, which helps parents engage their young children in educational play.

 

Kerry discusses the challenges she faced transitioning from teaching to entrepreneurship, including burnout and financial insecurity, and the importance of community and mindset in overcoming these obstacles.

 

The episode delves into the power of marketing and social media, particularly Facebook groups, in growing a business. Kerry offers valuable insights on creating and sustaining an engaged Facebook group and emphasises the importance of finding a supportive network for business success.

 

Helen and Kerry also touch on the benefits of investing in professional support and the role of email marketing in maintaining a successful business.

 

00:34 Introducing Kerry: From Teacher to Business Owner

 

02:13 Kerry's Journey: From Burnout to Business

 

04:59 The Reality of Starting a Business

 

07:52 The Importance of Community and Networking

 

10:08 Mindset and Overcoming Challenges

 

12:52 Letting Go of Control and Seeking Help

 

19:02 Diving into Marketing: Kerry's Passion

 

22:22 Building and Managing Facebook Groups

 

25:32 Leveraging Facebook Groups for Lead Generation

 

27:06 The Importance of Consistency in Managing Groups

 

28:41 Utilising Other People's Groups for Marketing

 

32:22 Choosing the Right Social Media Platform

 

38:04 The Value of Community and Networking

 

45:03 Final Thoughts and Advice for New Entrepreneurs

 

Useful Links

 

Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/ 

 

Follow Kerry on Instagram: https://www.instagram.com/the_teacher_marketer/

 

Connect with Kerry on Facebook: https://www.facebook.com/kerryl.webster?locale=en_GB 

 

Join the community for more weekly support here: https://www.helendickmancoaching.com/community

In this episode of the Marketing Systems for Success podcast, host Helen welcomes long-term client Caroline, a GCSE and A-level biology tutor.

 

Caroline shares her journey from being a decade-long schoolteacher to running her own successful online tutoring business, Biosheps.

 

They discuss the importance of leveraging social media, showcasing real classroom activities, and building effective group tuition programs. Caroline provides insights into overcoming the challenges of marketing, including shifting the focus from self-promotion to student benefit.

 

They also delve into the role of consistent branding, the significance of community and accountability in business growth, and the impact of confidence and mindset in achieving entrepreneurial success.

 

Join Helen and Caroline as they offer actionable tips and inspiration for educators and entrepreneurs looking to scale their businesses.

 

00:34 Introducing Caroline and Her Business Journey

 

01:43 From Teacher to Business Owner: Caroline's Transition

 

02:34 Scaling Up: From One-to-One to Group Tuition

 

05:17 Marketing Strategies and Overcoming Challenges

 

08:02 The Power of Social Media and Canva Mastery

 

11:56 Exploring Different Marketing Platforms

 

18:06 The Importance of Community and Accountability

 

25:52 Mindset and Self-Belief in Business Growth

 

32:44 Conclusion and Final Thoughts

 

 

Useful Links

 

Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/ 

 

Check out Caroline's website here: https://www.biosheps.co.uk/ 

 

Connect with Caroline on Instagram: https://www.instagram.com/biosheps/ 

 

Join the community for more weekly support here: https://www.helendickmancoaching.com/community