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Marketing Systems for Success
Marketing Systems for Success episodes
- EP 119: Find the Points Where You Might Be Losing Sales
Join Helen in this episode of the Marketing Systems for Success podcast as she dives into optimizing your client journey.
Helen discusses the importance of tracking data, identifying friction points, and making your marketing efforts clearer and more efficient.
Learn about practical tips for improving visibility, simplifying your sales process, and ensuring potential clients have a seamless experience from discovery to purchase.
Listen in for actionable steps to plug the gaps in your marketing funnel and make informed decisions to drive success.
00:34 A Quick Apology and Update01:17 Client Journey and Know Your Numbers03:37 Identifying and Fixing Friction Points06:59 Mapping Out the Client Journey08:52 Action Steps and Support10:45 Community Updates and Services11:56 Conclusion and Listener AppreciationLinks:Join the Community: https://www.helendickmancoaching.com/communityContact Helen: https://www.helendickmancoaching.com/contactConnect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickmanWork with Helen: https://www.helendickmancoaching.com/work-with-me13 min - EP 118: How to Handle Your Marketing Over the HolidaysIn this festive episode, Helen shares essential tips for managing your marketing and business during the holiday season.Whether you plan to switch off completely or utilize some quiet time to get ahead, Helen offers actionable advice to help you manage both scenarios effectively.Learn how to set boundaries with your work, prepare for the new year, and create high-value content that can drive future growth. Tune in for inspiration and practical tips to make the most of your holiday period.00:34 Special Holiday Episode: Tips for the Festive Season02:02 Switching Off: How to Take a Break During the Holidays05:18 Staying Productive: Making the Most of Quiet Periods07:58 Planning for the New Year: Strategies for Success09:55 Join the Community: Virtual Planning Day and Membership Benefits11:35 Conclusion and Festive WishesLinks:Join the Community: https://www.helendickmancoaching.com/communityContact Helen: https://www.helendickmancoaching.com/contactConnect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickmanWork with Helen: https://www.helendickmancoaching.com/work-with-me13 min
- EP 117: Are You Being Clear Enough?In this episode of the Marketing Systems for Success podcast, Helen focuses on the importance of clear call to actions (CTAs).She highlights the need to have a single primary CTA on website pages and social media posts to avoid overwhelming the audience.Helen shares practical tips on making CTAs visible, specific, and effective, and encourages listeners to test their own CTAs for functionality.She also introduces her 'done for you' services and marketing community membership, which offer additional support and planning sessions for the new year. Tune in for actionable insights to enhance your marketing strategy.00:37 Are You Being Clear Enough with Your Call to Actions?01:29 Crafting Effective Call to Actions04:08 Testing and Auditing Your Call to Actions05:41 Marketing Support and Community Membership07:16 Virtual Planning Day and Membership Details08:41 Conclusion and Next StepsLinks:Join the Community: https://www.helendickmancoaching.com/communityContact Helen: https://www.helendickmancoaching.com/contactConnect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickmanWork with Helen: https://www.helendickmancoaching.com/work-with-me10 min
- EP 116: How to Make People Want to Work With YouIn this episode, Helen dives into optimizing your About Me page to make potential clients eager to work with you.She walks you through the essential elements - addressing your audience's needs, highlighting your unique value, and injecting personality into your content.Tune in for actionable tips and strategies to make your About Me page a powerful tool in your personal branding and client attraction efforts.Don't forget to join the community sessions for personalized guidance and feedback!00:34 Introduction to the Episode: Making People Want to Work with You01:09 Crafting an Effective About Me Page02:46 Building Trust and Personal Connection04:01 Showcasing Your Achievements and Personality06:03 Final Tips and Action Points08:48 Community and Membership Announcements10:05 Closing Remarks and Next StepsLinks:Join the Community: https://www.helendickmancoaching.com/communityContact Helen: https://www.helendickmancoaching.com/contactConnect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickmanWork with Helen: https://www.helendickmancoaching.com/work-with-me11 min
- EP 115: Testing Your Website's First Impression
In this episode of the Marketing Systems for Success podcast, host Helen guides you through essential steps to enhance your website's homepage.
She emphasizes the importance of clear messaging, strong call-to-actions, and mobile optimization.
Helen also shares practical tips from a recent client audit, urging listeners to avoid overused jargon and ensure their homepage content is engaging and straightforward.
Tune in to learn actionable strategies to make your homepage more effective and user-friendly.
00:34 Episode Overview and Recap00:51 Importance of Having a Website
01:29 Optimizing Your Homepage
06:16 Mobile Optimization and Testing
08:06 Final Tips and Action Steps
09:27 Conclusion and Next Episode Teaser
Links:Join the Community: https://www.helendickmancoaching.com/communityContact Helen: https://www.helendickmancoaching.com/contactConnect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickmanWork with Helen: https://www.helendickmancoaching.com/work-with-me11 min - EP 114: The Social Media Audit You've Been Avoiding
In this episode of the Marketing Systems for Success podcast, host Helen welcomes listeners back after a hiatus.
Helen discusses the importance of restarting marketing activities without overthinking and provides actionable steps for auditing social media profiles.
She shares insights from her recent 'done for you' marketing pilot offer, emphasizing the need for consistent updates, clear bios, professional photos, and testing all links.
Listeners are encouraged to take immediate action to optimize their social media presence.
For personalized support or more information, Helen invites you to connect with her on LinkedIn.
Tune in weekly for more tips and mini-training sessions.
00:33 Restarting After a Break
01:38 Introducing the New Content Series
02:55 Auditing Your Social Media Profiles
04:32 Practical Tips for Social Media Updates
09:45 Final Thoughts and Encouragement
11:55 Closing Remarks and Next Steps
Links:Contact Helen: https://www.helendickmancoaching.com/contactWork with Helen: https://www.helendickmancoaching.com/work-with-me13 min - EP 113: How to Build Consistency Without Burning Out this Summer [Coffee and Coaching LIVE Replay]In this episode of the Marketing Systems for Success podcast, host Helen dives into effective strategies for maintaining your marketing momentum over the summer.Learn how to create engaging behind-the-scenes content, plan seasonal solutions, and develop a reliable email marketing strategy without burning out.Discover tips on preserving energy, setting boundaries, and using low-energy content templates to ensure your marketing stays consistent.Helen also offers advice on front-loading important content, building your audience, and focusing on quality over quantity.Make sure to tune in for actionable insights and practical advice applicable to your own business marketing efforts.00:34 Introduction to Coffee and Coaching Club01:56 Summer Content Strategies03:11 Creating Engaging Content07:39 Email Marketing and Community Building15:59 Balancing Marketing Efforts and Personal Time27:02 Reflection and Breakout Sessions30:58 Conclusion and Next StepsLinks:Join the next Coffee and Coaching session: https://www.helendickmancoaching.com/coffee-and-coachingContact Helen: https://www.helendickmancoaching.com/contactWork with Helen: https://www.helendickmancoaching.com/work-with-me34 min
- EP 112: Mastering LinkedIn Marketing: Tips & Strategies with LinkedIn Coach Sarah CooperIn this episode of the Marketing Systems for Success podcast, host Helen talks with LinkedIn expert Sarah Cooper, who shares her journey from health and wellness to becoming a LinkedIn visibility coach.Discover how Sarah uses LinkedIn to generate leads, engage with her audience, and develop a powerful online strategy.Learn practical tips on optimising your LinkedIn profile, creating engaging content, and why personal storytelling is essential.Whether you're a LinkedIn newbie or looking to refine your strategy, this episode is packed with actionable advice to help you reach new heights on the platform. Don't miss it!00:34 Introduction to LinkedIn with Sarah01:38 Sarah's Journey from Health and Wellness to LinkedIn Coaching03:10 The Power of LinkedIn During Lockdown04:30 Building a Business on LinkedIn07:42 Content Strategies for LinkedIn09:24 Engagement and Connection on LinkedIn13:22 The Importance of Personal Storytelling14:29 Tips for Effective LinkedIn Posts17:19 The Role of Video Content on LinkedIn21:14 Overcoming the Fear of Posting on Social Media21:59 Building a Consistent Posting Habit23:16 Balancing Personal Storytelling and Sales23:57 Optimising Your LinkedIn Profile for Business24:26 Creating a Content Strategy for LinkedIn25:57 Engaging with Your Audience and Building Trust27:34 The Importance of Consistency and Patience29:04 Effective Networking and Connection Strategies30:36 Setting Realistic Goals for LinkedIn Growth34:23 Leveraging DMs for Business Growth39:25 Summary of LinkedIn Coaching Services41:37 Conclusion and Contact InformationUseful LinksConnect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahcooper-energydealerBuy tickets to Sarah's "Let's Get LinkedIn Visible" event here: https://www.eventbrite.com/e/lets-get-linkedin-visible-own-your-awesome-tickets-1372680397019?aff=oddtdtcreatorJoin the community for more weekly support here: https://www.helendickmancoaching.com/community43 min
- EP 111: Writing About Your Offers Without Feeling Awkward [LIVE Coffee and Coaching Replay]In this episode of the Marketing Systems for Success podcast, host Helen discusses the challenge of promoting your services without feeling awkward.This is a recording from the live Coffee and Coaching session in June.The session covers authentic marketing, mindset shifts, practical content creation frameworks, and the importance of consistency.Helen shares methods to reframe promotional activities as helpful matchmaking, discuss the benefits of sharing personal 'why' stories, and emphasises pushing past discomfort to achieve growth.The episode includes interactive elements, such as breakout discussions on identifying ideal clients and practical exercises for crafting relatable content.00:34 June Coffee and Coaching Session Introduction01:22 Understanding Your Discomfort with Self-Promotion03:14 Strategies for Authentic Marketing08:17 Breakout Room Activity: Sharing Your Why Story14:25 Mindset Shifts for Effective Selling18:47 Identifying Your Ideal Client19:03 Breakout Room Discussion20:25 Post-Discussion Insights21:56 Practical Frameworks for Content Creation27:40 Overcoming Awkwardness in Business31:57 Final Thoughts and TakeawaysLinks:Join the next Coffee and Coaching session: https://www.helendickmancoaching.com/coffee-and-coachingContact Helen: https://www.helendickmancoaching.com/contactWork with Helen: https://www.helendickmancoaching.com/work-with-me37 min
- EP 110: Creating Confidence-Boosting Habits for Writing [LIVE Coffee and Coaching Replay]In this episode of the Marketing Systems for Success podcast, Helen hosts a practical and insightful episode focused on boosting your confidence in writing for marketing.Designed especially for small business owners wearing multiple hats, she outlines several key habits to simplify content creation.From making it about your audience to using your voice effectively, Helen shares actionable tips and frameworks to enhance your marketing skills.Tune in for strategies that will help you to feel more confident and inspired in promoting your business consistently.00:34 Introduction to Confidence Boosting Habits for Writing02:47 Reframing Your Marketing Approach05:00 Content Upgrades and Profile Maintenance07:41 Creating a Success Journal11:22 Using Your Voice for Content Creation12:46 Developing a Personal Brand Vocabulary14:54 Building a Supportive Feedback Loop16:29 Recap and ConclusionLinks:Join the next Coffee and Coaching session: https://www.helendickmancoaching.com/coffee-and-coachingWork with Helen: https://www.helendickmancoaching.com/work-with-me20 min
About Marketing Systems for Success
From the publisher's feed
Marketing Systems for Success: Your new home for marketing inspiration and support.
Hi, I’m Helen!
I help female business owners to show up and be seen online so that they can…
create a profitable business without having to sacrifice all of their free time.