In this episode of the Marketing Systems for Success podcast, host Helen discusses the challenge of promoting your services without feeling awkward.

 

This is a recording from the live Coffee and Coaching session in June. 

 

The session covers authentic marketing, mindset shifts, practical content creation frameworks, and the importance of consistency.

 

Helen shares methods to reframe promotional activities as helpful matchmaking, discuss the benefits of sharing personal 'why' stories, and emphasises pushing past discomfort to achieve growth.

 

The episode includes interactive elements, such as breakout discussions on identifying ideal clients and practical exercises for crafting relatable content.

 

 

00:34 June Coffee and Coaching Session Introduction

 

01:22 Understanding Your Discomfort with Self-Promotion

 

03:14 Strategies for Authentic Marketing

 

08:17 Breakout Room Activity: Sharing Your Why Story

 

14:25 Mindset Shifts for Effective Selling

 

18:47 Identifying Your Ideal Client

 

19:03 Breakout Room Discussion

 

20:25 Post-Discussion Insights

 

21:56 Practical Frameworks for Content Creation

 

27:40 Overcoming Awkwardness in Business

 

31:57 Final Thoughts and Takeaways

 

Links: 

 

Join the next Coffee and Coaching session: https://www.helendickmancoaching.com/coffee-and-coaching 

 

Contact Helen: https://www.helendickmancoaching.com/contact

 

Work with Helen: https://www.helendickmancoaching.com/work-with-me