In this week's episode of the Memory Makers Podcast, Russ Van Natta dives into 5 ways to elevate special events at your FEC. He shares how you can unlock new revenue and stronger community ties by going beyond traditional birthday parties. Russ highlights creative ways to make events stand out, from themed celebrations and STEM-based programs to seasonal attractions, leagues, fundraisers, and local partnerships. By offering experiences that feel fresh, unique, and tailored to guests, operators can keep their calendars full, strengthen customer loyalty, and create lasting memories that set their facility apart.