In this episode of The Building Bigger Lives Podcast, Kathryn and Michael discuss the importance of choosing a clear and focused theme for business planning, emphasizing how themes help align team members and guide decision-making processes. They explore various strategies for developing and simplifying themes, including collaborative approaches and visual representations, while highlighting the distinction between personal identity and goals.

Michael explains that a theme helps create focus and alignment among team members by ensuring everyone is heading in the same direction. He suggests that the theme should reflect the desired outcome of the year and can be captured in one to five words. The discussion emphasizes the value of a clear theme in eliminating confusion and excuses, and in rallying team energy towards shared goals.

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