Missouri Commercial Cattleman, Bruce Mershon, with Mershon Cattle LLC is my guest as we discuss why they originally started DNA Testing their cattle, how they are using it now, how they plan to use it going forward, and the lessons learned along the way.  How do you justify this expense?  What are the management components that could be utilized in things like selection of replacement heifers, marketing your terminal calves as well as what types of bulls to use.

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