In this episode, we ditch the conversation about power numbers and watts to chat with the extremely talented and popular professional cyclist Alexey Vermeulen. We discuss his entrepreneurial journey to becoming a Privateer, his favorite podcasts, the team behind his content generation, finding business success in relationships, the making of From the Ground Up docuseries, shifting from World Tour road racing to gravel racing, the Life Time Gran Prix and their 9 billion impressions, trail running and how cycling with his dog Willie is the great equalizer we all need.