About this video: Experienced consultants often struggle to launch successful businesses due to three main factors:

1. Financial comfort: Having savings and a stable financial situation can hinder the necessary hustle and drive to acquire clients.

2. Ego: Fear of losing status and reputation prevents many from actively seeking business through networking and cold outreach.

3. Feeling that some tasks are beneath them: Overvaluing their expertise, experienced consultants often avoid hands-on work like sales and marketing, hindering business growth.

To overcome these challenges, consultants need to develop a strong sense of urgency, adopt a growth mindset, and be willing to perform any task necessary for business success.

Here's the key takeaway: Don't allow complacency to enter a state of consulting Limbo.

This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
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