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“Follow up is really great because when you follow up, you get sales. If you don't follow up, you don't get sales.”

Kerry Heaps joins me on today's episode of the Master Delegator Podcast to discuss the art of sales follow-up for business owners with their prospects and how you can delegate this process to somebody else.

Why you should do follow-up 

Follow-up is the closing process happening over time. The process of follow-up starts the moment an entrepreneur talks and meets with their prospect. It is important because it can stop losing sales and start seeing success with a proven and effective follow-up formula.

Few tips on how to do follow-up with your prospects:

1. Taking notes- Taking notes on everything about the client or potential client from the moment you meet or speak with them might convey the impression that you care and value them, which people like and attract their attention.

2.  Doing things that other people are not doing - Another way to get people's attention is by doing things that most entrepreneurs don’t do such as sending thank you cards that they will appreciate.

3. Asking for referrals - Although not all initial follow-ups are successful, whenever you have the opportunity to speak with them and ask for someone they know who has a business as well, approach them and let them know how you can help them through your services.

4. Creating a follow-up system - Being committed to your prospect until they subscribe to your service or product is part of the follow-up process. Another part of it is leading your prospect to the next steps so that you can anticipate how to respond to them.

Can You Delegate In The Process of Follow-up?  

According to Kerry, the calls in the follow-up process must be made by you in order to make your prospect feel secure and wanted, but tasks after the call such as sending emails, rescheduling appointments, and other administrative processes in your business are the ones that can be delegated to your employees or virtual assistant.

About Kerry Heaps

Kerry Heaps has been an entrepreneur for 16 years. She is the President of Book.Speak.Repeat., a sought-after speaker who has an extensive background in Sales, Networking, Recruiting, and Training. She is a former Model who specialized in Tradeshow and Print work, and an experienced judge on the beauty pageant circuit. She also wrote books titled “Pitch like a B.I.T.C.H. (Branding Intelligence Through Cross-promotional Habits)”, “Top 10 tips to Pitch like a Pro”, and “Create your

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