We start by defining the mid-market - a topic with many perspectives, how Headless offers a future-proofed vision, why ‘never having to replatform’ needs more airtime in terms of marketing, the huge advantages of Headless for editorial and brand-led companies, the misconceptions of losing the app market, the pros and cons of inhouse versus outsourced teams, the mechanics of total cost of ownership analysis and why 2024 will be the renaissance of Headless.

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