In this episode of the Memory Makers Podcast, Russ Van Natta sits down with Sara Paz, Chief Marketing & Growth Officer at Embed, for an insightful in how FEC operators can use data for business decisions and improving efficiency. As part of the Amusement 360 Partner Series, Sara dives into how operators can remove friction, optimize the guest journey, and futureproof their business through smart, tech-driven decisions. From the rise of mobile wallet payments and contactless systems to building a “fun crusader” mindset that empowers teams and drives growth, this episode is packed with actionable insights to help operators boost revenue, streamline operations, and deliver unforgettable guest experiences.