Ep. 11 - Alex McMahon - Copywriting, Psychedelics, and Creating Customers For Life

• Today we interview copywriting expert Alex McMahon (@alexmcmah0n)
• Alex is a copywriter and brand builder for 6 + 7 figure companies working with multiple supplement and fitness companies
• We chronicle his story from nutrition coach to copy writer and pull back the curtain on what the best businesses are doing and what you can apply to your business
• This is a deep dive on everything from brand building to crafting the perfect email

3 Key Things You Will Takeaway from Today:

• Leverage humor to create a relationship with your customer and remove the "transactional sale"
• Train your customers through adding value and having a moral obligation to creating results
• Talk less, do more - be about action, not about words

Resources

• Follow Zach @zachmobius
• Start Growing Your Business - Online Biz Quiz
• Follow Alex - @alexmcmah0n