June 14th, 2023

An Online Advertising Lens

Episode: 11

Episode Notes

In episode 11 of the "Challengtunity" podcast, hosts Chris Lawson and Jordan Woolf are joined by two ATRIUM client favorite Advertising Specialists, Hitakshi and Leruo, for an engaging discussion on the role of online advertising. 

With a wealth of experience and expertise, Hitakshi and Leruo share unexpected knowledge gained throughout their careers, offering unique insights into the ever-evolving landscape of Online Advertising. They delve into the notable shifts in the industry and emphasize the importance of adaptation for success. 

Together, they debunk common misconceptions about online advertising and emphasize the need for strategic thinking, data analysis, and creative approaches to effectively connect with clients and their target audiences. This episode promises to provide listeners with valuable takeaways, empowering them to navigate the dynamic world of online advertising with confidence.

Key Topics:

The Ad Specialist Role

• Key experiences working with a variety of clients and industries
• Adaption is key to success
• The essentials to any Ad strategy
• Unexpected knowledge gained
• The shifts in digital marketing to note
• Psychology needed to perform

Advertising misunderstandings (True or False)

• Advertising is ONLY a short term strategy?
• Top placement means higher conversions?
• Run PPC Ads only if you rank poorly?

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: [email protected]

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