Marketing For Learning®

Ep 11 - Branding is in the mind, not the logo

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Whether you like it or not, you already have a learning brand. Ideas about your learning exist already in your audiences' minds; do you want to own that narrative or let them make their own minds up? This episode examines why L&D needs to seriously (AND STRATEGICALLY!) consider branding as a part of their makeup. It's a doozy and you're definitely going to learn a lot! 


Key timings: 

  • 01:35 - What is a brand?
  • 02:30 - Do you need a learning brand?
  • 04:07 - The brand is in the heart and mind
  • 05:57 - Brands help to build trust and build habits
  • 07:35 - A brand is more than a logo
  • 08:27 - Connotations in our subconscious minds
  • 09:38 - Why should you develop a learning brand?
  • 11:58 - How do you create a brand?
  • 13:55 - What do your people ALREADY think about you?
  • 15:17 - Visual language tips
  • 16:09 - Key takeaways
  • 17:17 - Final thoughts

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    Marketing For Learning®By Marketing for Learning
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