Marketing in learning isn’t just about flashy emails or poster campaigns. It’s about trust, visibility, and staying human, especially when the ground is shifting under our feet. In this episode, Ashley Hinchcliffe and Hannah Clark unpack why silence is the enemy of People functions, and how to keep your audiences engaged when uncertainty, redundancies, and AI-fuelled upheaval dominate the workplace. From K-pop obsessions to bluntly honest bank ads, they explore what makes campaigns stick in 2025, why hyper-realism beats sugar-coated spin, and how multi-channel, multi-touch campaigns are the only way to cut through the noise. If your L&D or HR team has ever wondered how to keep marketing alive in messy times, this conversation will show you why the fundamentals matter more than ever.

SHOW NOTES

This isn’t your average EdTech chinwag. In this special episode of the Marketing for Learning podcast, Ashley is joined by Lori Niles-Hofmann (author of The 8 Levers of EdTech Transformation) and Dr. Serena Gonsalves-Fersch (Global Head of Talent at SoftwareOne) for a no-fluff, no-slides-needed conversation about what really makes EdTech work — and what makes people quietly nope out of your platform.

Together, the trio unpacks:

If you’ve ever been promised an “AI-powered, Netflix-of-learning” experience and ended up with a glorified folder of SCORM files, this one’s for you.

L&D doesn’t need more content. Or more dashboards. Or more chaos.

It needs structure. Strategy. And a system that actually works.

In this final episode of Series 2, Han brings it all together — showing how every part of the People Impact Loop® helps you stop reacting and start delivering real, measurable change.

You’ll learn:

This isn’t a recap. It’s a blueprint.

Because impact doesn’t come from good intentions.

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L&D knows measurement matters.

In this episode, we’re joined by Nelson Sivalingam to unpack how learning functions can shift from reporting activity to demonstrating real business value.

We explore:

This isn’t about dashboards or data overload. 

It’s about designing for outcomes from the start — and knowing what success actually looks like.

Because if you don’t define impact, you’ll never be able to prove it.

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Most L&D “campaigns” are a poster, an email, and… silence.

This episode calls time on one-and-done launches — and digs into what it really takes to build marketing for learning® campaigns that cut through the noise and drive action.

You’ll learn:

If your initiatives start strong and fizzle fast, this episode is for you. 

Because attention isn’t guaranteed. You’ve got to earn it — and keep earning it.

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Learning isn’t broken because people are lazy. It’s broken because the experience is.

In this episode, we’re joined by Tom McDowall to talk about why most learning still feels like a chore, and how to change it. 

We get into:

This one’s for anyone sick of seeing learning dumped on a platform and called a solution. Because if the experience sucks, the outcomes will too.

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Too many L&D teams are building content for “learners” — not people.

In this episode, Ash and Han dive into the one thing that makes or breaks every learning initiative: knowing your audience. Not their job title. Not their LMS login history. But what actually drives them.

They unpack:

So, if you’re still building learning based on job titles, gut feel, or “what we’ve always done” — this one’s for you. Because relevance starts with understanding. And understanding starts here.

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This week, Han’s joined by the brilliant Heather Burright — and they’re cutting straight to the core of what’s holding L&D back.

Spoiler: it’s not a lack of content. It’s a lack of curiosity.

This episode covers:

This is a must-listen for anyone stuck in firefighting mode, drowning in requests, or quietly screaming inside every time someone says, “we just need a quick e-learning.”

Because we’re not here to be content vending machines.

And that starts with one simple shift:

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Most L&D teams are stuck in a cycle of activity. Not impact.

In this episode, your fav duo are back to rip into the status quo — and dig deeper into the People Impact Loop®: a no-fluff framework that helps People functions stop shouting into the void and start making measurable change.

We’re talking:

And the big one: how to prove impact without needing a PhD in data science.

If your learning strategy feels more like guesswork than growth — this one’s for you.

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Drum roll please... 🥁🥁🥁

After lots of speculation and guessing, it's time for you to meet the People Impact Loop™.

You've got the potential. You've got the passion. Yet you are still undervalued and constantly fighting for relevance. 

The issue isn’t effort or ideas – it’s the lack of a system that makes their work essential.

For decades, the same challenges have persisted: low engagement, leadership buy-in struggles, and initiatives that fail to gain traction. And now, at last, the People Impact Loop™ changes that.

So get your listening ears on, and settle in for a podcast that is going to change the way you look at L&D, forever.