Drum roll please... 🥁🥁🥁

After lots of speculation and guessing, it's time for you to meet the People Impact Loop™.

You've got the potential. You've got the passion. Yet you are still undervalued and constantly fighting for relevance. 

The issue isn’t effort or ideas – it’s the lack of a system that makes their work essential.

For decades, the same challenges have persisted: low engagement, leadership buy-in struggles, and initiatives that fail to gain traction. And now, at last, the People Impact Loop™ changes that.

So get your listening ears on, and settle in for a podcast that is going to change the way you look at L&D, forever. 

You’ve built an amazing learning product - now what? In this episode, Ashley and Hannah break down why marketing isn’t just a bolt-on to learning but a fundamental part of making it successful. They dive into how positioning, messaging, and audience research can transform a learning experience from nice to have to unmissable. Expect insights on emotional triggers, behavioural science, multi-channel campaigns, and why generic messaging just won’t cut it. Plus, plenty of playful banter, pineapple references, and a reminder that “learning” alone isn’t a selling point.

SHOW NOTES:

Your favourite duo is back to discuss a contentious topic in L&D: The Technology Trap. Of course, we all know technology is a critical tool in forward thinking L&D teams, but can it solve all of our issues? (Shock horror, Ash and Han don't think so!) 

In this episode we discuss: 

So whether you're a tech lover, or hater, or somewhere in between... we're sure this ep will give you loads of food for thought! 

In this fantastic ep, Ash and Georgie Cooke dive into the crucial link between employee experience and L&D, covering everything from culture and management to learning opportunities. They explore why audience insights matter, how to personalise learning, and the necessity of aligning L&D with business goals. The conversation also tackles blended learning, accessibility, and the challenges of measuring impact, urging L&D to rethink success beyond just engagement metrics.

Links: 

In the second episode of our series "From Training to Transformation: Redefining L&D’s Role" Ash and Han delve into the critical role of stakeholders in transforming L&D from a cost centre to a strategic business partner.

This ep is jam-packed with practical tips and insights including:

Whether you're a seasoned L&D pro or just starting your career, this episode will challenge you to think differently about how L&D can truly serve as a driver of business success. Happy listening! 

LINKS:

New Series! From Training To Transformation: Redefining L&D’s Role. 

In this episode Derek discusses the critical role of data in L&D. He emphasises using data to proactively identify training needs, personalise communications, and measure the impact of learning initiatives. He also highlights the importance of moving beyond traditional metrics like course completions to focus on performance, skills growth, and behaviour change. 

Links: 

Grab your tissues... because this is the final time you'll hear from Ash & Han in 2024! 😢 But indulge us in an episode of reflections on the crazy year that was 2024. From their personal highlights (did they mention 2 weddings & a baby?!), they also share their highlights from L&D in 2024, and look ahead to a very exciting 2025. 

See you on the other side, our dear Marketing For Learning friends 🍍

What are the big L&D trends of 2025? Well we don't know... but Han asked Chat GPT, and unsurprisingly she didn't like it's answer. So in this episode Han discusses the 'trends' we see year after year, and what she thinks should be the trend of 2025. 

For all you lifelong, lucky listeners we're giving you 10% off our new 'Strategic Marketing for L&D Leaders' course, which kicks off on March 5th, 2025. It's our Masterclass, but it's getting a facelift and a much bigger emphasis on strategic marketing. Lots more information on our website if you want it. 

If you want a 10% off voucher, just message Ash on LinkedIn and tell her you want to join the #PineappleArmy. We'll do the rest! 

P.S. Sorry for the weird promo - normal service resumes next week!

For all you lifelong, lucky listeners we're giving you 10% off our new 'Strategic Marketing for L&D Leaders' course, which kicks off on March 5th, 2025. It's our Masterclass, but it's getting a facelift and a much bigger emphasis on strategic marketing. Lots more information on our website if you want it. 

If you want a 10% off voucher, just message Ash on LinkedIn and tell her you want to join the #PineappleArmy. We'll do the rest! 

P.S. Sorry for the weird promo - normal service resumes next week!