Marketing For Learning®

Does everybody just know the value of L&D? That's what most learning professionals seem to think. And shock... Han disagrees. 

It's time L&D stopped assuming everybody knows our value... now is the time to prove it. In this episode, Han is going to cover:

If you’re ready to step up, take ownership, and do something different. This is the ep for you.  

Happy listening friendos 🍍

LINKS:

Data in L&D: An interview with NilesNolen

Data, Analytics and Testing in marketing for learning®

Data-led marketing at Novo Nordisk with Peter Manniche Riber

When we mutter the phrase "internal comms" to many of our clients, we see them shudder. "Do we have to get them involved? They're always a blocker to our plans!" We've heard it all before...

So in this ep, Ash and Han address why internal comms *must* be involved in your marketing for learning initiatives, and how to make the whole thing smoother. 

Happy listening guys! 

LINKS:

• Internal comms, friend or foe?

Welcome to the 2nd edition of our Sunday Surgery - our brand new feature on the Marketing for Learning pod. These episodes are designed to help real L&Ders tackle their real challenges in a free consultancy session with Ash and Han. 

In this session Vesta Charleshouse, Learning Coordinator at AMICULUM (and marketing for learning masterclass alumni!) joins Han to discuss getting more from what she has with her marketing approaches.

From casting the net wider with influencers, to using MailChimp for email marketing, this episode is a juicy one.

Oh also, if you want to come on the Surgery and get a free consultancy session with Han or Ash, just email us at [email protected]. It's completely free, it'll just cost you the time a recording takes! 

NOTES: 

• Vesta’s LinkedIn

Inspired by a chat with Laura Overton at World of Learning, Han is here this week to talk to you about making 'movements' in L&D, alongside your marketing efforts. And it's all about relinquishing control and enabling your people to do it themselves!

LINKS:

• Han's LinkedIn

Hot off the back of World of Learning, Han is here to set the record straight: Marketing for Learning is for ALL businesses, no matter your size! You have an L&D team? Fab. Now think about marketing. 

Simples. 

Links:

• Han's LinkedIn

James Blunt is a musician who knows how to get attention. In this episode Ash examines why his latest PR stunt is a masterclass in marketing and virality. 

SHOW NOTES

• James' video on X 

Welcome to the first edition of our Sunday Surgery - our brand new feature on the Marketing for Learning pod. These episodes are designed to help real L&Ders tackle their real challenges in a free consultancy session with Ash and Han. 

In this first session Louise Donnelly, Senior Learning Manager and Stephen Clark, Learning Technologies Manager bring a challenge our gals have seen time and time again: "We're building a thing, what do we call it?" 

So, what's in a name? Let's explore, shall we... 

Oh also, if you want to come on the Surgery and get a free consultancy session with Han and Ash, just email us at [email protected]. It's completely free, it'll just cost you a recording so others can benefit from our conversation! 

NOTES: 

• Louise's LinkedIn 

WOWZERS. Episode ONE HUNDRED. We can't quite believe we've hit this milestone. So to mark the occasion, Han has handpicked the best bits from all 100 episodes, to share with you today. From campaigns to mindset - this episode covers it all. So grab a glass of fizz! - or a brew if you'd prefer - and share the next 30ish minutes with us as we toast 100 episodes of the Marketing for Learning® podcast.

LINKS: 

• Han's LinkedIn

Full episodes:

• Beyond Bums On Seats: Solving The Engagement Challenge

Coming at you LIVE from LEARNING LIVE 2024... Ash and Han discuss one topic that has come up numerous times during this event: Market Research. No, it's not a sexy topic. But it's critical for your marketing for learning® success. So in this bitesized episode, we tell you how and why research is so important in L&D.

LINKS:

• Our latest ebook

Why do things go viral? How come humans seem to want to do something just because everyone else is? It's because of the psychological phenomenon called 'the bandwagon effect'. Ash explores with you what the bandwagon effect is, and how we can start to use this cognitive, unconscious bias to our advantage in marketing for learning®. 

NOTES & LINKS: 

• What is the bandwagon effect?