Marketing For Learning®

Welcome to the first edition of our Sunday Surgery - our brand new feature on the Marketing for Learning pod. These episodes are designed to help real L&Ders tackle their real challenges in a free consultancy session with Ash and Han. 

In this first session Louise Donnelly, Senior Learning Manager and Stephen Clark, Learning Technologies Manager bring a challenge our gals have seen time and time again: "We're building a thing, what do we call it?" 

So, what's in a name? Let's explore, shall we... 

Oh also, if you want to come on the Surgery and get a free consultancy session with Han and Ash, just email us at [email protected]. It's completely free, it'll just cost you a recording so others can benefit from our conversation! 

NOTES: 

• Louise's LinkedIn 

WOWZERS. Episode ONE HUNDRED. We can't quite believe we've hit this milestone. So to mark the occasion, Han has handpicked the best bits from all 100 episodes, to share with you today. From campaigns to mindset - this episode covers it all. So grab a glass of fizz! - or a brew if you'd prefer - and share the next 30ish minutes with us as we toast 100 episodes of the Marketing for Learning® podcast.

LINKS: 

• Han's LinkedIn

Full episodes:

• Beyond Bums On Seats: Solving The Engagement Challenge

Coming at you LIVE from LEARNING LIVE 2024... Ash and Han discuss one topic that has come up numerous times during this event: Market Research. No, it's not a sexy topic. But it's critical for your marketing for learning® success. So in this bitesized episode, we tell you how and why research is so important in L&D.

LINKS:

• Our latest ebook

Why do things go viral? How come humans seem to want to do something just because everyone else is? It's because of the psychological phenomenon called 'the bandwagon effect'. Ash explores with you what the bandwagon effect is, and how we can start to use this cognitive, unconscious bias to our advantage in marketing for learning®. 

NOTES & LINKS: 

• What is the bandwagon effect?

In this ep, Han is joined by Sam Goodman, L&D Manager at ITPEnergised. Sam is a teacher, who has transitioned over to L&D – and for that reason he has a super interesting take on engagement at all stages of the learning experience. 

This episode covers a range of topics, including:

• Contextualising learning for your audience

And as Han promised in the ep, here's the link to the Learner Personas guide.

• Han's LinkedIn 

Competitions are a great tactic to boost engagement, right!? Welllllllll... Han disagrees. And in this podcast episode she explains why. Listen in to learn more about:

• The cobra effect

LINKS:

• Han's Linkedin

Ever struggle to find inspiration for your marketing for learning efforts? 🤔 Well in this episode Han's going to help you put a stop to that. For 17 hours she took note of all of the adverts she saw, and now in this episode, she's translating them into inspiration for YOUR marketing for learning campaigns. Ain't she great?!

LINKS:

• Han's LinkedIn profile

Want to better understand what in the heckiddy heck your people are doing on your learning platforms? Then you need to start monitoring bounce rate. Ashley tells all in this short, exploratory episode! 

• Ashley's LinkedIn 

No, Han hasn't had a complete leave of her senses while Ash is away. But she really does think there are some instances where marketing won't help L&D... particularly if:

• Your learning experience is pants

So if you want to know the pitfalls to avoid, this ep is for you. Happy listening! 🍍

What if we told you that we have one, really easy trick to make your learning land better with your audience? Well you're in luck. Because that's exactly what Han's bringing to the podcast today. And it's all about terminology. If you want to get them to walk the walk, you've gotta talk their talk. 

LINKS:

Han's LinkedIn

4 P's Podcast