Marketing For Learning®

The question of the day: Why is engagement still L&D's biggest challenge? Well it's no surprise that Han's got an opinion on this topic and she's here to give her two cents (including the fact she doesn't think marketing for learning® is the sole solution to the engagement challenge). 

Every time Pinocchio lied, his nose got longer. The outputs and impact of his lie was immediate. And although that stopped Pinocchio lying, might bringing the outputs and impact of learning into the immediate term make people learn MORE? Han thinks so, and in this episode, she explains why.

LINKS:

Han’s LinkedIn

Seth Godin’s newsletter about the Pinocchio protocol.

Choice Hacking

It's story time with Han this week, as she lets us in on a client conversation that really got her cogs turning. In this bite sized ep, Han delves into demand generation, and how it might help all L&Ders (and stakeholders!) think differently about marketing for learning®. 

Has Han lost the plot? Or should L&D really be eating dog food?

OK. She doesn't mean it literally, but eating your own dog food means using your product or service in the way a user would use it. And that means that L&D need to start learning – using the platforms and services we want our people to use. 

This bitesized episode will help you understand why using your own learning products helps L&D teams:

• Market their offering accurately and authentically 

Happy listening! 

Have you heard the news? We won the Awareness Campaign of the Year award at the British Training Awards with our friends at Capgemini University! 🎉  But no, this isn’t a pod of us blowing our own trumpet – Han’s letting you in on the secrets that made this campaign so, SO impactful. Including

• Why getting marketing involved from programme inception is so important

So, get this pod in your ear’oles to see how you can make your next marketing for learning initiative truly impactful!   

LINKS:

Learner Personas Guide

Han’s LinkedIn 

British Training Awards from New Possible

It's a question many of us have pondered - could that learning module have just been an email? How much of my learning is actually just information that I could communicate in a different way? In this podcast, Ashley invites two industry experts to talk about the world of learning and whether L&D REALLY could be replaced by marketing and comms. 

SHOW NOTES: 

• Dr Heidi Kirby's LinkedIn

Han and Ash often offer up a lot of criticism for how things are done in L&D. So could they do it better? This episode the ladies examine what they'd do in a senior L&D role, using their marketing brains. Very interesting chat indeed.

• NilesNolen Learning Triage flowchart

Han and Ash keep telling you to 'take your learning hat off'... but what on earth does that mean?! In this pod, Han dives right into what it means and how you can up the empathy with your target audience. 

Short and sweet. Just like the pod host. Although that would more likely be short and sassy... whatevs. 

LINKS:

• Han's LinkedIn 

Ah yes, another year, another Learning at Work Week. Cue a flurry of marketing activities. 

This week Ash raises an important question: Is LAWW doing more harm than good, or should we be doing marcoms around this? Not quite an Ashley rant, but nearly 🤣

• Ashley's LinkedIn

We've spoken about the value proposition canvas (VPC) a few times on the pod. But in this ep, Han's shaking things up – and she thinks she's come up with the perfect VPC for L&D. One that's going to help you make real marketing magic. 🪄

LINKS:

• Value Proposition Canvas Template