Marketing For Learning®

2023... what a year it's been, hey? And with over 10,000 downloads of the pod this year - Han thought it was time for a round up. With clips from our 12 most listened to podcasts of 2023, this is our present to you, you pineapple-loving marketing for learning® fans. So if you want to hear clips about:

• Our marketing for learning course taster

Then grab a cuppa and settle in, because this ones for you. (Ha! Who are we kidding, it's December, get a mulled wine & a mince pie!)

A marketer? On our podcast? Wowzers. We were lucky enough to get some airtime with the Marketing Director at Manpower Group to talk about her own marketing challenges, strategy and her perspective on how employee demands are changing. Sharp, to the point and incredibly talented, in this candid conversation Laura shares her own marketing challenges (and how they're still scarily similar to L&D's). It's a good un.

Key links:

• Laura Card's LinkedIn 

So, you've finally got some headcount for a marketing person to join your L&D team. HOW EXCITING!! Don't fall into the trap of hiring someone who could eventually do the job. Instead, hire a real marketer if you really want your marketing for learning® to be successful. 

*Cue Ashley rant* 

• Ashley's LinkedIn

Two years. TWO YEARS! Two whole years of the marketing for learning® podcast. So this week Ash & Han team up for a joint episode to discuss anything and everything L&D, from AI, recruitment and embracing marketing for learning (shock!) 

So strap in for a great catch up with this pineapple-loving duo, and we apologise in advance for all the cackling... they just had too much fun 🥳

LINKS:

• Ash's LinkedIn

In an uncharacteristic turn of events, Han has a bee in her bonnet in this episode. Talking (ranting) about L&D's obsession with completion rates, Han explains why learning professionals should be thinking beyond tick boxes and smile sheets – and look towards real behavioural and performance change. 

Enjoy this bitesized snack for your ear'oles.

Han's LinkedIn 

Wtf is Gen AI and how is it going to impact L&D? Ash was lucky to sit down with leading Gen AI expert, Egle Vinauskite, to discuss her lens on L&D and AI. How it can be used, how it might be used in the future, and the challenges that this is going to bring to us as a learning function. 

Heck we even talk about the repercussions on IP and creativity. It's a goodun!

This is a meaty conversation and we all learnt a lot - GET THAT IN YOUR EAR'OLES!

• Egle's LinkedIn

Think storytelling is just for kids? Think again! Stories make up a huge part of our everyday lives – and they should make up a huge part of your marketing for learning initiatives too! In this podcast Han covers all things storytelling. Including: 

• The 5 elements of all great stories

Happy listening! 

Your fav duo are back for a joint pod on a much-requested topic: How to actually use learner personas. 🤔

Now you've got to grips with creating your personas, it's time to figure out how to actually use them in reality. So Han & Ash are here to help you navigate exactly that. Enjoy! 

LINKS:

• Learner personas guide

Cor. What a chat. Ashley was lucky enough to be joined by Mirjam Neelen, Head of Global Learning Design and Learning Sciences at Novartis recently. Mirjam has been working in L&D for over 15 years and is an incredibly data-led L&Der - she's a champion for learning sciences and how we can use data to drive impact and make better informed decisions overall. 

It's a fascinating discussion on how we structure our learning functions and how, whether using data, can actually have a positive impact on our approaches. And of course, there's some marketing magic sprinkled in 🍍

SHOW NOTES:

1. Mirjam's LinkedIn profile 

Han's been off gallivanting in recent weeks, and in a desperate attempt to prove she actually did some work, she's recorded this podcast with her top 4 takeaways from 2 incredible networking events she attended. Including why:

1. L&D need to become more customer centric

So settle in for a different kind of pod this week, but one that will get your brain juices flowing for sure! 

LINKS:

• Han's LinkedIn