Marketing For Learning®

Campaigns. Marketing. Comms. All of these things are not the same, and it's time we address their differences. In this short session, Ash explores the difference between marketing and comms and why both are essential to be part of our marketing for learning® mix. 

• Ashley's LinkedIn

This is a bit of a different episode for the Marketing for Learning® Podcast. It's more of a rallying cry for more transparency in the L&D space. Ash & Han are joined by the incredible Amanda Nolen, to discuss this very important topic. 

Links:

• Ashley's LinkedIn Post

Grappling with learning a new skill such as marketing is tough - it's a broad topic and knowing where to start can sometimes be tough. Here Ash presents her recent session from Learning Live and highlights the 6 essential marketing skills that every L&Der should focus on to accelerate their functions. 

• Mind Tools Report

Want to create learner personas that actually work. Well Han has a treat, just for you! This live podcast recording brings you everything you need to know to create personas that pack and punch and make your marketing 929,339* times better. 

Enjoy! 

*That is a very accurate number. 

Useful links:

• FREE Learner Personas Guide

Feel like your people have too many messages thrown their way? Struggling to work out how you can cut through the noise and grab attention? Then this ep is for you!

Inspired by a question she was recently asked, Han talks you through the Hum, Sing, Shout method of marketing – and shows you how you can cut through the noise and get butts a'movin. 

Happy listening! 

Connect with Han on LinkedIn! 

Check out the MAAS Marketing blog

FOMO. We've all had it. We've all worried that by not doing something, we're missing out on an amazing opportunity or experience. Your learners have it it too - so could this strong emotion be leveraged in your marketing for learning®?

Ashley explores the psycho-science behind FOMO and how loss aversion psychology can effectively be used in your marketing efforts.

References:

• Kahneman & Tversky Prospect Theory Research (1979)

Did you miss out on our live podcast recording a few weeks ago? Well have no fear, you can catch up now! In this podcast, Han & Ash answer your questions about marketing for learning®, from "How do I persuade my stakeholders to let me market my learning?" all the way through to "How do I reach the rule of 7?" Happy listening! 

Key links: 

• MAAS Marketing blog

"But we don't need personas... we just segment based on data!" *Sighhhh* This is a line that Han and Ash are quite simply bored of hearing. So in this podcast Han shares with you why you DO need learner personas, and the different impact you'll get by targeting personas vs. job titles. Enjoy! 🍍

• Han's LinkedIn

What does marketing for learning® need in place before it can be successful? In this episode, Ash steals (that's right, STEALS) Maslow's Hierarchy of Needs and adapts it to our learning world. 

• Handy diagram showing MAASlow's Hierarchy

We talk to a lot of learners. Like, a lot. Undertaking loads of discovery sessions with our global customers have allowed Ash and Han to have a really unique perspective on learner sentiment. They've also learned how to undertake valuable qualitative data research - and are sharing it all with you. Happy learnings #yourewelcome 

• Our website