"But we don't need personas... we just segment based on data!" *Sighhhh* This is a line that Han and Ash are quite simply bored of hearing. So in this podcast Han shares with you why you DO need learner personas, and the different impact you'll get by targeting personas vs. job titles. Enjoy! 🍍

• Han's LinkedIn

What does marketing for learning® need in place before it can be successful? In this episode, Ash steals (that's right, STEALS) Maslow's Hierarchy of Needs and adapts it to our learning world. 

• Handy diagram showing MAASlow's Hierarchy

We talk to a lot of learners. Like, a lot. Undertaking loads of discovery sessions with our global customers have allowed Ash and Han to have a really unique perspective on learner sentiment. They've also learned how to undertake valuable qualitative data research - and are sharing it all with you. Happy learnings #yourewelcome 

• Our website

👉 July 20th, 3pm BST. Sign up here 🍍 

Join this live session with Han and Ash - ask them ANYTHING (well, maybe not anything...)

Understanding your audience's decision making journey is the backbone of your marketing for learning® initiatives. In this pod, Han talks you through the AIDAL model. And explores how you can use it to work out what your people are up to, throughout their entire learning journey. 

• Han's LinkedIn

David James. Ashley Sinclair. One lovely, live podcast recording. What a special episode for our 50th episode!!! 

Recently Ash and David got together to chat about all things marketing for learning®, and it's our pleasure to share the entire live session with you here! Happy listening! 

• Ash's LinkedIn 

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What must a marketer always remember? Ash considers this topic and explores why we need a long-term view when executing marketing strategies in our L&D departments. Magic doesn't happen overnight 🤓

• Ash's LinkedIn

What's ol' Pavlov got to do with modern marketing? Well, as Ashley will show you, rather quite a lot. This short session explores the concept of classical conditioning and whether it's something L&D can leverage in their marketing to get autonomous responses out of learners. 

Useful links:

• Ashley's LinkedIn

Is marketing a human skill? It’s a question that Han was inspired to answer after The LPI’s latest Learning Live Networks event. And so she’s done just that, by having a one-woman debate live on the podcast. (We know… arguing with herself on a podcast… we always knew she was weird 🙃) But weirdness aside, Han takes a deep dive into the skills L&D needs to develop to accelerate their marketing efforts, so this is one not to be missed.  Happy listening!