FOMO. We've all had it. We've all worried that by not doing something, we're missing out on an amazing opportunity or experience. Your learners have it it too - so could this strong emotion be leveraged in your marketing for learning®?

Ashley explores the psycho-science behind FOMO and how loss aversion psychology can effectively be used in your marketing efforts.

References:

• Kahneman & Tversky Prospect Theory Research (1979)