Marketing For Learning®

What needs to be in place before your marketing can be effective? Here are Ash's views on what foundations you must establish in your learning function BEFORE your marketing for learning® efforts will actually deliver results. 

__________ LINKS _________

• Ash's LinkedIn 

Missed it live? Here's your chance to listen to Ash & Han talk to none other than Ed Monk (CEO, The LPI) and Serena Gonsalves-Fersch (Global Head of Talent & Academy, SoftwareONE). 

In this session, these two industry heavy-weights discuss the value L&D offers to organisations, and L&D's role in employee attraction and retention. So grab a drink, sit back and settle in for 56 minutes of amazing discussion, laughs and light bulb moments.

Stay up to date, and be the first to know about upcoming live recordings, follow us on LinkedIn:

• MAAS Marketing

We absolutely love talking to L&Ders who are getting Marketing for Learning right - and Peter Manniche Riber, Head of Digital Learning & Analytics at Novo Nordisk is no exception. Ash had the opportunity to chat with Peter about the data-led work his L&D team are undertaking and provides clear insights into how his team are using data to create personalised learning and marketing experiences.

It's a super interesting chat, jam-packed full of a brain that just approaches L&D differently. Happy listening!

Useful links: 

• Peter's LinkedIn profile

🤓 Liked this? Join our live podcast recording with Ed Monk and Serena Gonsalves-Fersch, Feb 21st, 3pm GMT. 

Internal Comms: The two words that make every* L&Der shudder when it comes to Marketing for Learning®. But it shouldn't be that way, and in this podcast, Han tells you why. 

*Okay, it's a hyperbole, we know not every L&Der feels this way. But it's a solid 99%!

Want to join our LIVE podcast recording? Sign up here!

Interested in attending our Marketing for Learning® Masterclass, but not sure if it's for you? Listen to this webinar recording from Ashley, where she explains what it entails, what's involved and what you need to do to learn more about marketing for learning®. 

1. If you want to watch it in video format, you can here (STRAP IN FOR PINEAPPLES 🍍): https://youtu.be/FCRbOuB7KwQ

Hope you enjoy it!

Last week we spoke about Brand Promises, and the impact they can have for your L&D team. And this week we're back with a way you can take your commitment to your brand promise one step further: Positioning Statements.

Resources: 

• Hubspot's guide to positioning statements

If you want to build trust with your audience, you have to know what you're promising them first. We see so many L&D functions struggling to engage with their audiences, sending out mixed messages and confusing comms – and a unified brand promise will stop all of that. 

In this episode, Han explains what a brand promise is, why it's important, and talks you through the steps you need to take to develop one. 

Join Ashley and Hannah for this live panel discussion with Edmund Monk, CEO at The Learning and Performance Institute and Serena Gonsalves-Fersch, Global Head of Talent at SoftwareONE as we explore the employee value proposition and what skills L&D really needs to harness in order to deliver true value to the business.

It'll be full of all the usual marketing for learning fun and expertise too, so sign up today using the link below!

>>> SIGN UP HERE

New to marketing for learning? Haven't got the time to listen back to all the old podcast episodes? Well you're in luck. In this podcast Han rounds up the top 5 takeaways from our top 5 most listened to podcasts... ain't she nice?! Enjoy! 

Your favourite duo is back together to speak about their favourite marketing campaigns, and what you – as an L&D professional – can learn from them. Ash brings along a typo and a blast from the past, while Han gushes over music and branding. It's a juicy one, so strap yourself in for all the marketing for learning goodness!