Marketing For Learning®

Ep 38 - Defining Your L&D Positioning Statement

Listen Later

Last week we spoke about Brand Promises, and the impact they can have for your L&D team. And this week we're back with a way you can take your commitment to your brand promise one step further: Positioning Statements.


In this episode Han covers what an L&D positioning statement is, why you need one, and walks you through the process of creating one. 

 

Resources: 

  • Hubspot's guide to positioning statements
  • Value Proposition Episode (Apple, Spotify)
  • Brand Promise Episode (Apple, Spotify)
  • Reach out to Han on LinkedIn
    • ...more
    View all episodesView all episodes
    Download on the App Store
    Marketing For Learning®By Marketing for Learning
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    3 ratings

    More shows like Marketing For Learning®

    View all
    HBR IdeaCast by Harvard Business Review

    HBR IdeaCast

    164 Listeners

    The Inquiry by BBC World Service

    The Inquiry

    744 Listeners

    The Learning & Development Podcast by David James

    The Learning & Development Podcast

    44 Listeners

    L&D Disrupt by HowNow

    L&D Disrupt

    3 Listeners

    Learning for Good | L&D Solutions and Leadership Development for Nonprofit Organizations by Heather Burright, Learning and Development Leader, Leadership Development Consultant, Instructional Designer.

    Learning for Good | L&D Solutions and Leadership Development for Nonprofit Organizations

    53 Listeners