Marketing For Learning®

Ep 38 - Defining Your L&D Positioning Statement

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Last week we spoke about Brand Promises, and the impact they can have for your L&D team. And this week we're back with a way you can take your commitment to your brand promise one step further: Positioning Statements.


In this episode Han covers what an L&D positioning statement is, why you need one, and walks you through the process of creating one. 

 

Resources: 

  • Hubspot's guide to positioning statements
  • Value Proposition Episode (Apple, Spotify)
  • Brand Promise Episode (Apple, Spotify)
  • Reach out to Han on LinkedIn
    • ...more
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