When you think about branding, you're probably thinking about colour schemes, logo and fonts. But one thing that is often over looked is messaging.

If you have an L&D brand, what's your tone of voice? What's your brand promise? How do you position yourself? In this podcast, Han will be talking you through how to develop your own messaging framework for your L&D brand. 

Check out our messaging framework template here. 

Is L&D deemed an essential function in your organisation? How much would things break if L&D disappeared tomorrow?

Regardless of the answer, you need to know because these internal attitudes will affect your learning strategy, your marketing strategy and more. Ashley explores this subject more deeply today.

We're so excited to announce that our brand new Marketing MAASterclass (yeah, we made a pun out of our brand name #sorrynotsorry) is HERE. We're accepting our first cohort to kick off w/c May 30th and tickets are selling fast 🍍

P.S. Soz for the shameless self-promotion. We hope keeping this separate from the episodes means you don't have to listen to our drivel if you don't want to!

Alright, you know Ashley goes on and on about our mindsets and how we need to shift and evolve it. In this episode she digs a bit more deeply into how that mindset is affecting key parts of L&D such as the curious and frankly fruitless pursuit of a single solution to our problems. 

She explores data, engagement and why we need to partner more consciously with the business too. If you're facing real challenges in your L&D department, this one's for you.

www.marketingforlearning.com

If you build it, they will come. NO Kevin. No. Field of Dreams has been misleading us all, and in this episode Ashley explores why this mindset is causing us all measure of issues in L&D. 

She covers how other brands are undertaking marketing, and why she believes it's absolute madness that L&D thinks creating a tech ecosystem is enough to excite and engage learners. She suggests doing pure demand generation to build trust with learners and ultimately engage with them on a long-term journey.

Bit of a ranty episode, but some good meaty chunks in there 🍖

www.marketingforlearning.com

If you want to improve your marketing for learning approaches, you must use data to test and learn more about your audience. This test > learn > iterate loop is incredibly common in the marketing world, and in this episode Hannah explores some of the simple starting points for collecting data, why it will help you improve and even what data you should start looking at. 

It's 16 mins of sheer bliss 🥰

Believe it or not, this L&D team does not create learning content 🤯

Ashley was joined by Alvaro Caballero, who recently headed up the learning team at ING Bank (he's since moved on to become the Head of People at DataSnipper). Al tells our listeners about the brave and bold journey his team went on, flipping L&D on its head, completely abandoning content creation and instead focusing on curation, communication and community. 

ING Bank's team has been on quite a journey and Al tells our listeners his learnings, failures and what it really takes to make marketing for learning successful in a large corporation. 

You've probably heard us chat about the value prop of your learning many, many times on this podcast. This episode is a practical walk-through to help you determine your value prop AND understand how best to communicate it to your learners using something called a value proposition canvas. 

What are the features, benefits and experiences of your learning? What do you learners want, need and fear? Combine the two and the marketing magic really happens! We've even created a template that you can use if you wanted to get started on your own value prop (which we really recommend you do)!

• Here's your free value proposition canvas template

Ahhh what a nice, practical episode to get us back into the game 🔥

Somehow, #marketingforlearning won at last week's Learning Awards. MAAS Marketing (the company Han and Ash run) won Start Up Learning Provider of the Year at the Learning and Performance Institute's Learning Awards. 

A marketing agency just won a learning award. In this short session, Ash and Han discuss what this may well mean for the world of learning and whether progress could well be getting made. It's not tactical or practical, but instead explores the bigger picture issues our industry faces and how marketing may well be the key to overcoming them.

One thing is for sure.... marketing for learning is now most definitely a thing!

www.marketingforlearning.com

www.maas-marketing.co.uk

https://thelearningawards.com/winners/ 

Are your learners ignoring your comms? Could the overuse of the same imagery and approaches be causing a phenomenon called banner blindness? And what can we do to overcome it? Ash explores in this short 13 minute snack.

www.marketingforlearning.com